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Andy McKenna

Andy McKenna is co-founder and co-owner of Slipstream Digital, a small CRO consultancy based in the South East of England that helps clients to improve their business performance through Conversion Rate Optimization.

A 10-Step Process to De-Risk Your Redesign Projects

What we know today as a “website redesign” isn’t what it used to be.

 ‘Radical’ website redesign – where the company embarks on a ‘big-bang’ website overhaul – is becoming less common these days – which is generally a good thing, and there are a number of reasons why.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.