After the Lead Magnet: How to Nurture B2B Leads
When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish.
- Get more quality leads: Unique positioning for agencies
- Increase visibility and revenue from AI discovery engines
- Run efficient organic and paid B2B campaigns
- B2B Marketing and Growth
- Conversion Optimization
- Growth Marketing
- Digital Analytics
- Brand Marketing
- Digital Marketing
- Digital Psychology and Persuasion
- Ecommerce Marketing
- Product Marketing
- Content Marketing
- AI in Marketing
- Demand Generation
- Paid Media
- SEO
- Browse all courses
- ABM - Get ROI in 6 Weeks
- B2B Demand Gen
- Experimentation-led GTM
- Growth Strategy
- Partner Marketing
- Project Management for Marketers
- Bottom-of-funnel SEO strategies in tough niches
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO-Driven Editorial Calendar
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Scaling Content Marketing
- Advanced LinkedIn Ads
- LinkedIn Experimentation
- ABM - Get ROI in 6 Weeks
- B2B Demand Gen
- Building an innovative product
- Experimentation-led GTM
- Growth Strategy
- Partner Marketing
- User research
- User-centric marketing
- Voice of Customer data
- Content marketing research
- Content recycling
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Sales Copywriting & Product Messaging
- Scaling Content Marketing
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- Experimentation program management
- Intro to CRO
- Intro to CRO and Experimentation
- GA4 Audit
- Heuristic Evaluation
- Strategic Research for Experimentation
- User research
- Voice of Customer data
- A/B testing foundations
- A/B Testing Mastery
- CRO for Ecommerce Growth
- Good Practices
- Statistics for A/B testing
- Statistics fundamentals for testing
- Testing Strategies
- Digital psychology & behavioral design
- Intermediate statistics
- Landing Page Optimization
- People & Psychology
- Personalizing for conversion
- Sales Copywriting & Product Messaging
- BigQuery and GA4
- GA4 Audit
- GA4 Intermediate
- Google Analytics 4 for beginners
- Preparing for Your GA4 Implementation
- Special Topics in GTM for GA4
- Attribution
- Data presentation and visualization
- Excel and Sheets for marketers
- Transactional data analysis
- Advanced Google Tag Manager
- Google Tag Manager for Beginners
- The Measurement Matrix
- B2B Demand Gen
- Content marketing research
- Content recycling
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Product Marketing Content
- Scaling Content Marketing
- Advanced Facebook Ads
- Advanced LinkedIn Ads
- Facebook Ads Creative
- Facebook Ads Experimentation
- Facebook Ads for Beginners
- Google Ads Experiments
- Google Ads for Beginners
- Growing AppSumo to $80M with performance marketing
- LinkedIn Experimentation
- Bottom-of-funnel SEO strategies in tough niches
- Content Strategy for Demand Generation
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Competitive intel & market research
- Introduction to product marketing
- Messaging
- Positioning and company storytelling
- Pricing and packaging
- Product Analytics
- Retention: the most underrated growth channel
- Segmentation and Persona Research
- Voice of Customer data
- Analyst relations
- Content marketing research
- Customer storytelling and proof
- Product launches
- Product Marketing Content
- Hiring product marketers
- Partner Marketing
- Sales and customer success enablement
- Working with the product team
- Facebook Ads Creative
- Facebook Ads for ecommerce
- Google Ads for Ecommerce
- Google Shopping
- Selling on Amazon: Perfecting Traffic and Conversions
- Ecommerce Content Marketing
- Ecommerce SEO
- Email and SMS Marketing for Ecommerce
- Customer experience for ecommerce
- Customer journey for ecommerce
- Customer segmentation for ecommerce
- CRO for Ecommerce Growth
- Ecommerce brand strategy
- Ecommerce merchandising
- Personalization for ecommerce
- Promotional events
- Selling on Marketplaces
- Ecommerce data and metrics
- Ecommerce forecasting
- Ecommerce tech stack
- Unit economics for ecommerce
- Attention Basics
- Decision Making and Emotions
- Learning and Memory
- People & Psychology
- Building Habits and Loyalty
- Building Trust
- Cognitive Biases
- Digital psychology & behavioral design
- Nonconscious Motivation
- Heuristic Evaluation
- Principles of Persuasive Design
- Sales Copywriting & Product Messaging
- User research
- Voice of Customer data
- Content marketing research
- Scaling Content Marketing
- SEO Link Building
- SEO-Driven Editorial Calendar
- Attribution
- Content recycling
- Email Marketing: Fundamentals
- Excel and Sheets for marketers
- SEO Link Building
- Brand strategy
- Branding
- Digital psychology & behavioral design
- Positioning
- Radical differentiation
- Integrated Public Relations and SEO
- Messaging
- Sales Copywriting & Product Messaging
- Storytelling
- Audience building
- Community building
- Brand tracking 101
- Brand tracking with Momentive
- User research
- Voice of Customer data
- ABM - Get ROI in 6 Weeks
- Account based Marketing
- Email Marketing: Fundamentals
- Google Analytics 4 for beginners
- Marketing Management
- Project Management for Marketers
- Advanced LinkedIn Ads
- Google Shopping
- Content marketing research
- Content Strategy for Demand Generation
- Sales Copywriting & Product Messaging
- Scaling Content Marketing
- SEO Link Building
- SEO-Driven Editorial Calendar
- Resources
- CXL Lite: Free Lessons and Courses
- Newsletter
- Blog
- AB test calculator
- For Teams
- Pricing
- Login
- Sign up now
Andrew Yedlin
Andrew helps B2B and SaaS companies get more leads, signups, and sales with conversion copy and strategy.
Categories
- Acquisition (187)
- B2B Marketing (27)
- Brand Building (45)
- Business Building (134)
- Copywriting (45)
- CRO & Testing (327)
- Customer Stories (7)
- Digital Analytics (89)
- Growth Experimentation (9)
- Marketing Case Studies (7)
- Marketing Education (6)
- Marketing Tactics (72)
- Original Research (20)
- Psychology (81)
- Social Media (23)
- User Experience & Persuasive Design (184)