After the Lead Magnet: How to Nurture B2B Leads
When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish.
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- Become an AI native marketer
- Build agents to improve ad performance and monitor campaigns
- Build mental availability for brands and zero-click behaviour
- Build optimized B2B content funnels with AI
- Build your AEO research pipeline
- Build your personal AI operating system
- Campaign engine with a quality gate
- Company marketing brain
- Create & repurpose platform-native social content
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- Map, measure and prepare marketing workflows for AI
- Marketing brain
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- Optimize pages for AI search with GEO
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
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- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- Improve ad performance with AI competitor research
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- Run efficient organic and paid B2B campaigns
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- Use AI in ABM list building and outreach
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- Build optimized B2B content funnels with AI
- Growth Focused SEO testing
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- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Create & repurpose platform-native social content
- Create research-backed and search-optimized content
- Email Marketing: Fundamentals
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Experimentation-led GTM
- Growth Strategy
- Partner Marketing
- Use AI in ABM list building and outreach
- Build mental availability for brands and zero-click behaviour
- Voice of Customer data
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Sales Copywriting & Product Messaging
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
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- Fix ABM measurement with funnel attribution and outcome modeling
- Measure the modern AI-powered B2B funnel
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- ABM - Get ROI in 6 Weeks
- B2B Demand Gen
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
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- Run efficient organic and paid B2B campaigns
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- Growing AppSumo to $80M with performance marketing
- Improve ad efficiency with LinkedIn thought leader ads
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Bottom-of-funnel SEO strategies in tough niches
- Content Strategy for Demand Generation
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
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- Voice of Customer data
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Increase visibility and revenue from AI discovery engines
- SEO Link Building
- SEO-Driven Editorial Calendar
- Email Marketing: Fundamentals
- Fix ABM measurement with funnel attribution and outcome modeling
- Measure the modern AI-powered B2B funnel
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- Build mental availability for brands and zero-click behaviour
- Digital psychology & behavioral design
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- Email Marketing: Fundamentals
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- Build an all-bound marketing engine
- Improve ad performance with AI competitor research
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
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Andrew Yedlin
Andrew helps B2B and SaaS companies get more leads, signups, and sales with conversion copy and strategy.
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Become an AI native marketer
A six-week live cohort for marketers. Every week you build one AI native workflow you can use at work: a 90-minute live workshop on Tuesday, then you build it on your own data with us in the community, and demo it on Friday.
You don't need more AI tips. You need five working AI workflows. Starts 28 September.