Organic Shares or SEO Rankings: Which Should You Prioritize?
We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Yet, the question remains, what does high quality content actually mean and how do you measure it?
With content marketing, it can be easy to get lost in the noise and miss what matters. For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank.