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Agnes Gaddis

Agnes specializes in writing high quality content for businesses and brands. She is a contributing writer for several websites including Inman, Getresponse and Influencive. Connect with her on Twitter @Alanagaddis

Organic Shares or SEO Rankings: Which Should You Prioritize?

We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Yet, the question remains, what does high quality content actually mean and how do you measure it?

With content marketing, it can be easy to get lost in the noise and miss what matters.  For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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