How to Analyze SERPs to Win Big in Rankings
Google is always changing how it displays search results. The starting point for any effective SEO strategy is understanding what Google chooses to show and why. Only then can you figure out what you need to create or adjust on your site to show up more often—and in higher positions.
In this article, you’ll learn a key part of that process: analyzing SERPs. I’ll also show you how to apply your analysis to win more relevant clicks.