AI has changed the content playbook.
Increase your visibility and revenue from AI-based discovery engines.
Cohort-based course starts: 21 May 2025 at 9:00 AM CT
Length: One session per week for four weeks
Cost per seat: $999
Instructor: Alex Birkett
Co-founder of Omniscient Digital, ex-growth at Hubspot
If you’re creating content, and SEO is historically the largest distribution channel by a massive margin, then how does AI change how you should be creating or distributing content?
Learn what actually works in 2025.
- Get your content strategy AI-ready
- Make sure your brand is showing up in LLMs
- Learn how to use proprietary data for AI knowledge gain
- Build brand trust and authority among your audience
- Make your brand the obvious click – on Google, ChatGPT, and everywhere else.
Trusted by marketers at
AI changed how people search, your strategy needs to change with it
There’s increasing noise and saturation across all platforms. Consumers are changing their buying and research behavior. Traditional content tactics are fading in effectiveness, and new methods are emerging. We just witnessed HubSpot’s traffic tank from 7.5M to 2M. Many are panicking.
This course is a practical sprint to future-proof your organic growth strategy. You’ll learn how how to stay visible online, no matter where your audience go looking for information. Learn how to make your brand show up in AI-generated answers, and build the trust to get clicked. Expect audits, playbook updates and a strategy built for what’s next – not what used to work.
What our students say
Course overview
How is this different from our on-demand courses?
This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Live, interactive sessions
- Activities and exercises you’ll actually apply on the spot
- Breakout sessions with smart peers who challenge your thinking
- Real-time brainstorms to sharpen your ideas fast
- Direct, personal feedback from your instructor (yes, really)
This is about making sh*t happen, and not adding more to your “someday” folder.
What’s included?
- 4 interactive live sessions with Alex Birkett
- Guided exercises, hot seats & real-time feedback
- Templates, examples & prompts to apply everything fast
SESSION 1
🗓️ 21 May 2025 | 9:00 AM – 10:30 AM CT | 90 Minutes
The future of organic growth: Be where people search today
Search isn’t just Google anymore. AI, YouTube, social, and chat interfaces are stealing attention – this session helps you get your playbook up to date.
- How AI reshapes content supply, quality standards, and discoverability
- The new rules of TOFU: Why basic info content is now worthless
- Mapping the fragmented search landscape: from TikTok to Perplexity
- Why classic SEO tactics are dying – and what replaces them
Exercises:
- SWOT analysis of your current content stack
- Risk analysis: What content is vulnerable in the AI era?
- “Where are you losing visibility?” audit
SESSION 2
🗓️ 28 May 2025 | 9:00 AM – 10:30 AM CT | 90 Minutes
People buy brands they trust: Make sure that’s you
All platforms rank credible brands with proven authority. Users click what (and who) they recognize – in this session we show you how to be that brand.
- How to earn platform trust: social proof, expertise, and authority signals
- Make founder-led and expert-led content that drives outsized returns
- Creating with humans in mind, not just keywords
- How platforms like YouTube and LinkedIn surface “credible” voices
Exercises:
- Map your credibility signals (and where they’re missing)
- SME content planning: Interviews and content strategy
- SEO checklist: Authority signals to bake into every post
SESSION 3
🗓️ 4 June 2025 | 9:00 AM – 10:30 AM CT | 90 Minutes
Proprietary data – your new unfair advantage in SEO
AI summarizes – it doesn’t invent. If you’re not feeding the ecosystem with new data, you’re just repackaging. In this session you will learn to use proprietary data correctly.
- What counts as “information gain” in the eyes of AI
- How proprietary data becomes a content moat
- The mechanics of data-driven content, from reports to UGC
- Tapping into programmatic SEO the right way
Exercises:
- Brainstorm 3 original research ideas for your brand
- Audit: What data do you already have that’s underused?
- Identify programmatic SEO and UGC opportunities
SESSION 4
🗓️ 11 June 2025 | 9:00 AM – 10:30 AM CT | 90 Minutes
Be the brand people actually click on
Everyone’s publishing. No one notices or remembers 99% of it. To win, you need brand gravity – pulling attention before people even search. Learn how to build it.
- How “knownness” drives clicks and conversions
- The psychology behind brand affinity in search and AI
- Surround Sound SEO: Be everywhere people look
- Tactics for costly signaling and irrational marketing that sticks
Exercises:
- Surround Sound SEO audit: Are you showing up where it counts?
- Creative brainstorm: What’s your irrational marketing move?
- Map your brand’s mental availability across search and social
Meet your instructor
Alex Birkett is the co-founder of Omniscient Digital, an organic growth agency that helps B2B brands drive revenue through content and SEO. Before this, he led growth and experimentation initiatives at HubSpot and Workato, focusing on user acquisition and data-driven marketing strategies.
Why take a course with CXL
Old playbooks are dead and the law of shitty clickthrough’s is real. What works today, might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL