Online course: Content strategy for LLM visibility and changing search habits
Capture new audiences with content optimized for AI search citations
Instructor: Alex Birkett, co-founder of Omniscient
Grew clients like TikTok & Adobe and drove thousands of signups at HubSpot with the “surround sound strategy.” Generates measurable pipeline for SaaS & B2B clients.
Turn proprietary data, research, and subject expertise into content that AI loves to cite and customers trust.
Learn what works in 2026.
- Build a content strategy for visibility in LLMs and AI search
- Position your brand as the default answer in your niche
- Turn customer voice into a content roadmap
- Master on-page and off-page GEO tactics to earn mentions across web, forums, and editorial sources
Trusted by marketers at
AI changed how people search, your content needs to evolve with it
There’s increasing noise and saturation across all platforms. Consumers are changing their buying and research behavior. Traditional content tactics are decreasing in effectiveness, and new methods are emerging.
This course is a practical sprint to future-proof your organic content strategy. Stay visible online and tap into new audiences.
Learn how to make your brand show up in AI-generated answers and build the trust to get clicked. Expect audits, playbook updates, and tactics developed to work in 2026.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Course overview
Watch it on your schedule
Come away with a deep research visibility framework, practical comparison content drafts built for LLM discovery, and a citation tracking system to monitor how your brand shows up against competitors.
SESSION 1
Content planning in the AI era
Adapt your content strategy to the new ways that people are using social media, AI tools, and Google to find information.
You’ll learn how to:
- Reverse engineering AI citation patterns to identify content gaps
- Using voice of customer data to inform topic ideation and prioritization
- The three-pronged content strategy model that drives revenue
- GEO + SEO: How to plan for both
SESSION 2
Off-page GEO tactics for brand mentions and LLM visibility
Apply off-page GEO tactics to signal authority to LLM search engines.
You’ll learn how to:
- Outreach targets: identifying and prioritizing your off-page efforts
- Seeding the web with co-occurring brand mentions
- How to measure success in off-page GEO
- Tactics for inclusions on editorial lists, forums, communities, review sites, and aggregators
Meet your instructor
Alex Birkett is the co-founder of Omniscient Digital, an organic growth agency that helps B2B brands drive revenue through content and SEO. Before this, he led growth and experimentation initiatives at HubSpot and Workato, focusing on user acquisition and data-driven marketing strategies.
CXL is where you learn to ship what’s working today.
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