Online course: Unique positioning for agencies
Learn modern positioning strategies for agencies tired of blending in.
Instructor: Louis Grenier, positioning expert & author
Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.
This is a practical course to deliver outcomes and move KPIs that matter. Using tested frameworks, proven strategies, and the latest AI tools:
- Position your agency as the obvious choice among your ICP
- Lower your cost of acquisition and speed up sales cycles
- Increase inbound leads, lead quality, and avoid dead-end conversations
- Use AI to stay ahead of what your audience wants and needs
Trusted by marketers at
If your agency is not differentiated, you are invisible to your ICP
A tactical sprint to find and attract more ideal clients. During the live sessions, you will use a proven framework and create a unique positioning that cuts through the noise, targets clients ready to buy, and aligns with real market demand. Expect shorter sales cycles, higher-quality leads, and a clear message that converts – without increasing ad spend.
Here’s why marketers choose CXL
Course overview
Watch it on your schedule
Come away with a sharper positioning statement, a clear client segment to go after, and practical outreach and branding ideas to attract better-fit leads without relying on ads or a big audience.
SESSION 1
Find what truly makes you different
Clear the fog around what makes your agency different… and finally say it in a way that clicks.
- Forget vague value props and generic taglines.
- Give the right people a compelling reason to choose you over other agencies (your new market space).
- Draft a positioning statement that makes people say, “Yes, that’s precisely what I need.”
- AI Assist: Pressure-test your unique positioning statement using the Ignored Struggles framework. Run it through skeptical-buyer roleplays to see where it falls flat or is foggy.
SESSION 2
Pick the right people (and align with real demand)
Attract leads who already “get it,” and stop chasing people who drain your soul.
- Learn how to spot the clients who are already looking for what you do.
- Stop “niching down” and start aligning with real problems and real buying behavior.
- Rebuild your positioning to fit how people actually buy.
- AI Assist: Use the RAGE framework to prioritize and validate the segment that you’re agency can commit to.
SESSION 3
Attract clients without ads, scammy funnels, or loads of followers
Get clients without an audience list or a big budget.
- Learn how to find existing channels where your ideal clients already hang out (no need to build your own).
- Identify specific people inside those channels you can reach out to directly.
- Craft simple, honest outreach angles based on your unique positioning and what your segment actually cares about.
- AI Assist: Map out potential channels (newsletters, communities, events, podcasts, etc.) based on your chosen segment. Draft personalized outreach angles that sound like you, not a sales bot.
SESSION 4
Make your agency memorable AF
Build a distinctive brand that cuts through the noise (and doesn’t look like every other agency on LinkedIn).
- Learn how to be memorable, without shouting louder or posting 4x a day on Instagram.
- Use meaning-free assets to leave a lasting impression.
- Lean on the “Little Things” method to find ideas that stands the f*ck out.
- AI Assist: Build your own creative assistant to help you brainstorm and implement distinctive branding without breaking the bank.
Meet your instructor
Louis Grenier is the no-BS voice behind Everyone Hates Marketers and the author of Stand the F*ck Out. With years of experience working with top SaaS and tech brands (like Hotjar and Dropbox), Louis is known for cutting through marketing fluff and helping businesses win more of the right clients.
Some of his accomplishments include:
- His podcast, Everyone Hates Marketers, reached more than 2M downloads over the last eight years, with more than 30,000 followers across platforms, competing with podcasts with huge budgets and deep pockets.
- His book, Stand The F*ck Out, pulled in over €30,000 in sales in just two weeks, and it’s rated 4.8/5 on Amazon.
- He’s advised companies like Dropbox, Phorest Salon Software, LatinUs Beauty, PTDC, Leadsie, 900.care… and helped Hotjar reposition itself to go toe-to-toe with Google Analytics.
- He helped Hotjar reposition from ‘all-in-one analytics & feedback’ to ‘behavior analytics,’ making it the complement to traditional tools like Google Analytics.
CXL is where you learn to ship what’s working today.
You get training built for execution.
Led by the top 1% of marketers from leading brands and agencies.
Every course is designed for tangible outcomes: higher conversion rates, faster growth, and smarter decisions. Based on what’s truly filling pipelines, generating demand, and building brands that dominate their categories.
You’re not learning theory. You’re shipping what’s already proven to work.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL