Online course: Improve ad efficiency with LinkedIn thought leader ads
Fill your funnel faster and cheaper than ever before.
Instructor: AJ Wilcox, CEO of B2Linked
Top LinkedIn ads expert who managed $200M+ ad spend across top global accounts, optimized a SaaS company’s CPL by 66%, and delivered 550% ROAS via optimization.
Company posts are invisible. CPMs keep rising. The fix? Thought leader ads that grab attention, lower CAC, and put your brand in front of real buyers.
Build engaged/warm audiences and reclaim reach to fill your funnel faster and cheaper than before.
- Understand why LinkedIn company pages are dead
- Determine the most fitting ads for your strategy
- Create ads that reach buyers and yield the greatest return
- Sponsoring tactics for optimal reach without straining your budget
- Analyze ad performance to track and back your winners
This course has come to an end.
We are working on an on-demand version.
Trusted by marketers at
The old playbook for LinkedIn no longer delivers.
Company page reach is fading, and your ad spend disappears with it.
Your buyers scroll past company posts but stop for people. Thought leader ads put your message in front of decision-makers where they actually pay attention and turn that attention into revenue.
This practical course shows what works in 2026: tactics that keep you visible and tie directly to measurable outcomes. Improve efficiency, grow reach, and adjust to LinkedIn’s changing algorithm.
Here’s why marketers choose CXL
Course overview
Watch it on your schedule
Come away with a thought leader ads playbook, frameworks to launch and scale campaigns, and ways to get more qualified leads into your pipeline.
SESSION 01
Good practices for LinkedIn thought leader ads
LinkedIn company pages are losing reach. If you rely on them, your brand will become invisible. This session shows you how to design thought leader ads to stay in feeds.
Topics covered:
- Tactics using thought leader ads and why they matter in 2026
- Break down the specs: formats, lengths, and requirements for static and video ads
- Identify when to use static vs. video and how they fit in your overall media mix
SESSION 02
Running, scaling, and measuring thought leader ads
Use proven frameworks to launch, optimize, and measure thought leader ads.
Topics covered:
- Build high-performing video ads: scripts, AI avatars, and production tactics
- Optimizing your thought leader ad’s CAC to remain competitive
- Sponsor the right posts: how to select, seed, and promote thought leader content
- Evaluate results: performance measuring frameworks
Meet your instructor
He’s managed over $200M in spend on the platform, they are official LinkedIn partners. He’s the host of the LinkedIn Ads Show podcast and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He’s a ginger & triathlete. He lives in Utah, has 5 adorable kids, and his company car is a wicked-fast go kart.
CXL is where you learn to ship what’s working today.
You get training built for execution.
Led by the top 1% of marketers from leading brands and agencies.
Every course is designed for tangible outcomes: higher conversion rates, faster growth, and smarter decisions. Based on what’s truly filling pipelines, generating demand, and building brands that dominate their categories.
You’re not learning theory. You’re shipping what’s already proven to work.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL