Selected lessons:
Preparing for your GA4 implementation – Document your business goals
- Understand the importance of designing an analytics implementation that answers your business questions and helps you achieve your business goals
- Understand the interconnection between business goals, business questions, dimensions and metrics, analytics events, and optimization
- Help shift your organizational perspective from viewing analytics as a cost center to a revenue center
GA4 for beginners– The Home Screen, a customizable dashboard
- Understanding the components of the GA4 Home Screen
- Customizing, Sampling, Thresholds
GA4 intermediate – Enhanced Measurement Events
- Build a GTM tag to replace the Enhanced Measurement “click” (outbound) event.
- Test the YouTube Enhanced Measurement event and discover two common problems for why it won’t work.
- Verify the search terms users are entering on your website are actually being captured correctly.
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