Online course: B2B GTM Strategy – Get to $10m ARR
How to reach $10M ARR in 3 years: The exact go-to-market playbook
Instructor: Madhav Bhandari, VP of Marketing @ Storylane
Grew Storylane’s ARR from $900K to $8M, drove 700K+ impressions through B2B influencer marketing, and tripled Bonsai’s ARR in two years.
What to run, what to skip, and how AI helps execution across outbound, content, and brand.
- Use AI to scale outbound, content, demos, and team output
- Run campaigns that convert, not just get clicks
- Structure your team and tools like a high-output growth org
- Apply proven templates, briefs, and channel playbooks
Trusted by marketers at
Learn how winning teams are using AI to support GTM motions.
This cohort is a deep dive and behind-the-scenes look at the exact strategy, tactics, and AI tool stack that high-growth scale-up, Storylane used to scale from $900k to $10M ARR in 3 years – delivered directly from the guy who planned and executed it.
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Course overview
Watch it on your schedule
Come away with a plug-and-play GTM engine, proven channel playbooks backed by real performance data, and practical templates, scripts, and campaign models you can apply immediately.
SESSION 1
Building the GTM engine that enabled Storylane to rise from $1 million to $10 million ARR
Build a GTM engine that supports growth, fuels the pipeline, and scales revenue fast.
- Prioritize the right channels based on results (not trend chasing)
- Operationalize AI into your GTM – from outbound to content to demos
- Skip wasted effort on outdated tactics
- Structure a lean, high-output team that moves fast
- Use exact templates and campaign structures to launch faster
Walk away with a blueprint you can apply the next day – including:
- A plug-and-play GTM structure that aligns team, tools, and growth bets
- Real-world AI use cases you can immediately implement in your stack
- The exact moves that turned $3M in marketing budget into pipeline
- A step-by-step breakdown of Storylane’s most effective campaigns
SESSION 2
Proven channel playbooks backing company growth
Run playbooks that strengthen your brand, build trust, and create demand that compounds.
- Design and optimize an influencer program for conversions
- Strategies to turn events and conferences from a cost center to a pipeline channel
- Apply brand plays that support and amplify every marketing channel
- Use community sponsorships to seed trust and visibility in the right circles
- Encourage employee advocacy to offset declining reach from LinkedIn company pages
You will leave the session with:
- Transparent numbers on how influencers, events, brand plays, community, and advocacy performed at Storylane
- Outreach and negotiation scripts used to recruit and manage influencers
- An event ops sheet to run multiple conferences and dinners smoothly
- A brand play framework with pattern interrupt campaigns to help you stand out in your category
- A clear view of how to structure an employee advocacy program, backed by Storylane’s own data
- Practical strategies to work with communities as a sponsor while showing up as a thought leader
This course is for execution, not ideas. You’ll leave with a working model you can adapt to your business immediately.
Meet your instructor
Madhav is a B2B SaaS marketer with 12+ years of experience helping startups grow from early traction to $20M+ ARR. He has built lean, high-performing marketing engines across both PLG and sales-led companies, focused on driving revenue growth.
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