fbpx

Sales Enablement Course

Drive results and retention with sales enablement

1h 54min | 14 lessons

In this course, you will learn how to:

  • Build a seamless handoff between sales and customer success.
  • Improve onboarding to reduce churn and increase customer satisfaction.
  • Develop an expansion revenue strategy that increases lifetime value.
  • Align sales, marketing, and customer success for better retention.
  • Create enablement materials that drive engagement and conversions.

Sign up to All-Access

English subtitles Certificate included
CXL-Rating-Transparent
Trusted by marketers at

Master sales enablement to drive revenue growth and maximize team impact

Course Length:
1h 54min. 14 lessons.

Closing a deal is just the beginning, what happens next determines long-term success. Too many businesses lose customers because sales and customer success operate in silos, leading to poor handoffs, weak onboarding, and missed expansion opportunities. This course gives you the exact methods to align these teams, strengthen customer relationships, and turn retention into a major growth driver.

After completing this online course on sales enablement, you will be able to assist your team and company with:

  • Improve the sales-to-customer-success handoff to increase retention.
  • Develop onboarding processes that drive faster time to value.
  • Align teams to create seamless customer experiences.
  • Use enablement materials to strengthen sales and customer relationships.
  • Build a strategy that turns customer success into a key revenue driver.

This course is for you if you are responsible for:

  • Sales leaders focused on increasing customer lifetime value.
  • Customer success teams looking to improve retention and expansion revenue.
  • Marketers responsible for creating sales and customer success enablement content.
  • Growth teams working on customer engagement and revenue strategies.
  • Business leaders who want to build a scalable, revenue-focused customer success model.

Look no further than CXL, this is the best and most recommended course you will find on Sales Enablement.

Subscribe now and get access

See Pricing

Course Curriculum

Sales enablement

Intro to Enablement

This lesson will cover the data and science that forms the foundation for field enablement, and outline the core activities of the discipline. Topics covered: Outline a modern sales and success motion that puts the buyer at the centerBe able to orchest …

Three Principles of Enablement

Every business is unique and the precise content and services you need to deliver will vary in accordance. This lesson will teach you the universal enablement principles that I use to scope and deliver the resources field teams need to be successful. T …

The Buyer’s Journey

We’ve seen the framework as a whole, now let’s break down the individual components and build them out for your org, starting with the top line of the Buyers Journey and the 3 Why’s Topics covered: Understand the importance or organizing all enablement …

The Sales Process

We know the journey that our buyers must take to do business with you — now our job is to align our selling motion to support that journey.

Enablement Services

Now you have considered the buying journey and organized the sales process. This lesson will provide an overview of the services you need to consider and organize to enable your field teams. Topics covered: Define the key components of comprehensive En …

Customer Facing Content

We’ll take a deeper dive on customer-facing content. Specifically, you will learn how to think about and organize your customer facing content to align with stages in the buyer’s journey. Topics covered: Understand how to orient your customer-facing co …

Enablement Content

This lesson will help you distinguish between customer facing content and internal enablement content, and prepare a list of the current and necessary internal enablement content your field teams require. Topics covered: Understand the difference betwe …

Training Content for Customer Facing Professionals

This lesson will define and outline core training content for customer facing professionals, including how to use technology to deliver training at scale. Topics covered: Learn what kind of content is appropriate to equip the field teamsUnderstand best …

Coaching Enablement

The success of any enablement program will always hinge on the front line sales managers, so equipping them to reinforce the program must be a priority. This lesson will teach you how to prepare your management team for success. Topics covered: Underst …

Gap Analysis

The conceptual work is done and now it is time to get to work. This lesson will review how to stand back and look at your framework holistically, identify the gaps in the program, and prioritize the work to be done. Topics covered: Learn how to assess …

Three Pillars of Enablement Technology

Certain technical capabilities will be required to execute a field enablement program at scale. This lesson will walk you through the three primary tools that comprise the modern enablement tech stack. Topics covered: Understand the three main technolo …

Communicating to the Field

How NASA figured out how to coordinate a moon landing, translate dozens of system checks into clear pilot communication, and what all this can teach us about how to communicate to field professionals. Topics covered: Learn about the framework for effec …

Measuring Enablement

Building a robust enablement services framework is huge and worthwhile investment, however like any other investment, it comes with the expectation of measurable results. Our final lesson will discuss how to set up a measurement framework to track and …

Kyle Bastien

Director, Business Value @ Drift, Inc

Kyle leads the Business Value practice at Drift, the category leader in Conversational marketing and Sales. He’s built and lead customer success teams at Intuit and Sales Enablement teams at Drift.

Over the past year, Kyle has been focused on launching a revolutionary AI-based product, and in that time has worked closely with sales, product marketing and customer success to bring this solution to market.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Sales Enablement Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

Here’s why marketers choose CXL

Old playbooks are burning your budget.
Discover the new ones filling the pipeline.

Subscribe to our weekly, expert-led newsletter.
We find and report on case studies, success stories, and playbooks that are working out there right now.

  • Hidden
  • This field is for validation purposes and should be left unchanged.
Subscribe

Join 150,000+ marketers | Subscribe to our educational newsletter

Frequently Asked Questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:

  • Invite and manage people learning on your team.
  • Create roadmaps for each individual.
  • Access team learning engagement reports.
  • Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:

  • Access to 120+ online courses.
  • Earn certificates and add them to LinkedIn.
  • Thousands of playbooks and resources.
  • All minidegrees
  • Roadmapping and progress tracking
  • Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.