Become great at Supermetrics

Online course

By Anna Shutko,

Brand Marketing Strategist & Coordinator @ Supermetrics

Course length: 1h 15min

Sign up now

English subtitles Certificate included

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Marketing is becoming more technical and data-driven. It is important for every marketer or analyst to know how to effectively combine data from different marketing platforms and build reports which help analyze the data efficiently.

Supermetrics is the leader in building products for marketing reporting automation. By mastering Supermetrics products marketers can combine data from different sources together and create in-depth reports to uncover actionable insights.

Supermetrics allows users to build marketing reports inside the platforms they already know such as Google Sheets, Excel and Google Data Studio. In addition, the students will learn more about Supermerics for Google BigQuery and more advanced marketing reports they could build using the data warehouse.

Skills you will master

Data AnalysisMetrics and reportingReporting automationMarketing reportsSupermetrics

Alex B.

CXL has helped me tremendously in my journey to become the best digital marketer I can be.

It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!

Ap S.

CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.

This course is essential for you if …

  • You work as a marketing analyst and want to expand your tool stack by learning how to use Supermetrics’ tools
  • You are a marketing leader and want to learn more about the topic of marketing analytics and how to use data in marketing
  • You are a marketer who wants to learn how to analyze marketing data better with tools like Supermetrics

This course is NOT for you if…

  • You are already a marketing analytics expert – Supermetrics for marketers is intended for beginners as an introductory course
  • You are not willing to try building marketing reports with Supermetrics tools yourself
  • You are a data analyst who does not work with marketing data. This course is focused on the topics of marketing analytics and reporting

Anna Shutko

Brand Marketing Strategist & Coordinator @ Supermetrics

Anna is a product and marketing professional specializing in tech, SaaS, and startup growth.

Currently, she is a Brand Marketing Strategist and Coordinator at Supermetrics, overseeing the launches of new products (Supermetrics for Google Sheets, Google Data Studio and BigQuery) and connectors (Instagram Insights, HubSpot, Taboola, Pinterest Ads, Snowflake and 17+ others).

She is also a host of The Marketing Analytics Show, where she catches up with marketers and analysts to learn how they’re using data to make better decisions.

Your course curriculum

Supermetrics for marketers

1 What is marketing reporting automation

As more and more marketing platforms emerge, the amount of data for marketers to analyze increases. Marketing reporting automation is a great way to help marketers collect this data and create reports to get relevant insights. Topics covered: Learn wha

2 An overview of Supermetrics products

Supermetrics offers different products for bringing data to spreadsheets, data visualization tools, databases, and data warehouses. Find out what all these different products are. Topics covered: Learn what all the different Supermetrics products areUn

3 Paid marketing reporting

What should you pay attention to when creating a report with data from paid marketing platforms? Dive into this lesson to find out. Topics covered: Learn more about what the different paid marketing platforms are and what data they can provide.Find out

4 SEO reporting

This lesson covers everything you’d need to know about SEO platforms and reporting. Topics covered: Learn more about what the different SEO platforms are and what data they can provide.Find out what the different SEO report types are.Understand what yo

5 Analytics platforms reporting

Learn more about what different analytics platforms are and what kind of reports you can create with this data. Topics covered: Learn more about what the different analytics platforms are and what data they can provide.Find out what the different analy

6 Social media platforms reporting

What should you pay attention to when creating a report with data from social media marketing platforms? Dive into this lesson to find out. Topics covered: Learn more about what the different social media marketing platforms are and what data they can

7 Marketing automation platforms reporting

This lesson covers everything you’d need to know about marketing automation platforms and reporting. Topics covered: Learn more about what the different marketing automation platforms are and what data they can provide.Find out what the different marke

8 Marketing reporting recap

Revise everything you learned about marketing platforms and how to create reports with data coming from different platforms. Topics covered: Revise what the different marketing platforms are and what data they can provide.Recap what the different analy

9 Supermetrics for Google Sheets

So you want to move your marketing data into a spreadsheet? You can yourself from copy/paste hell, pull data from any source, and set up scheduled refreshes with Supermetrics for Google Sheets. Topics covered: Learn what Supermetrics for Google Sheets

10 Supermetrics for Google Data Studio

Build any dashboard you want by blending data from Facebook, Instagram, Google Ads, Google Analytics, and more with Supermetrics for Google Data Studio. Topics covered: Learn what Supermetrics for Google Data Studio isUnderstand what kind of reports yo

11 Supermetrics for Excel

Supermetrics is the easiest way to move your marketing data into Excel. Learn everything about how this product works. Topics covered: Learn what Supermetrics for Excel isUnderstand what kind of reports you can with Supermetrics for ExcelLearn how to u

12 Supermetrics API

With Supermetrics API you can quickly extract your marketing data and feed it into Tableau, Power BI, Qlik, Looker, or any other BI tool or data warehouse that supports JSON or CSV inputs. Topics covered: Learn what Supermetrics API isUnderstand how to

13 Supermetrics for Google BigQuery

Supermetrics is the easiest way for marketing and data teams to consolidate data in a marketing data warehouse. No code needed. Topics covered: Learn what Supermetrics for Google BigQuery isUnderstand how to transfer data with Supermetrics for Google B

14 Using Supermetrics templates

Supermetrics offers plug-and-play templates for Google Sheets, Google Data Studio and Excel. Learn what these are and how you can start using them. Topics covered: Learn what Supermetrics templates for Google Sheets, Google Data Studio and Excel are.Un

15 Your first reports and Supermetrics toolbox

Start creating your own report with a Supermetrics product of your choice. Topics covered: Learn what kind of reports you should have in place as a marketerUnderstand what factors affect the reports you should have in placeLearn which Supermetrics prod

16 Wrap-up and resources

Recap what you have learned in “Supermetrics for marketers” course and what other useful resources you’ll find on Supermetrics.com Topics covered: Learn more about Supermetrics’ Affiliate and Channel Sales programsLearn more about Supermetrics blogUnde

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Learn Supermetrics: FAQ

Who is this course for?

This course is essential for you if …

  • You work as a marketing analyst and want to expand your tool stack by learning how to use Supermetrics’ tools
  • You are a marketing leader and want to learn more about the topic of marketing analytics and how to use data in marketing
  • You are a marketer who wants to learn how to analyze marketing data better with tools like Supermetrics

Some careers that will especially benefit from this course are data analyst, product marketer, brand marketer, SEO specialist, growth marketer, demand generation manager, data scientist, and ecommerce marketer.

What does the course include?

Our Supermetrics training includes 16 lessons, 26 downloadable resources, 1h 15min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Supermetrics Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 15min long.