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Become great at Supermetrics

Online course

By Anna Shutko, Product Marketing Manager @ Supermetrics

Course length: 1h 15min

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Marketing is becoming more technical and data-driven. It is important for every marketer or analyst to know how to effectively combine data from different marketing platforms and build reports which help analyze the data efficiently.

Supermetrics is the leader in building products for marketing reporting automation. By mastering Supermetrics products marketers can combine data from different sources together and create in-depth reports to uncover actionable insights.

Supermetrics allows users to build marketing reports inside the platforms they already know such as Google Sheets, Excel and Google Data Studio. In addition, the students will learn more about Supermerics for Google BigQuery and more advanced marketing reports they could build using the data warehouse.

Alex B.

CXL has helped me tremendously in my journey to become the best digital marketer I can be.

It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!

Ap S.

CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.

This course is essential for you if …

  • You work as a marketing analyst and want to expand your tool stack by learning how to use Supermetrics’ tools
  • You are a marketing leader and want to learn more about the topic of marketing analytics and how to use data in marketing
  • You are a marketer who wants to learn how to analyze marketing data better with tools like Supermetrics

This course is NOT for you if…

  • You are already a marketing analytics expert – Supermetrics for marketers is intended for beginners as an introductory course
  • You are not willing to try building marketing reports with Supermetrics tools yourself
  • You are a data analyst who does not work with marketing data. This course is focused on the topics of marketing analytics and reporting

About
Anna Shutko

Anna is a product and marketing professional specializing in tech, SaaS and startup growth.

Currently she runs connector product marketing at Supermetrics, overseeing the launches of new products (Supermetrics for Google Sheets, Google Data Studio and BigQuery) and connectors (Instagram Insights, HubSpot, Taboola, Pinterest Ads, Snowflake and 17+ others).

She is also a host of The Marketing Analytics Show, where she catches up with marketers and analysts to learn how they’re using data to make better decisions.

Your course curriculum

Supermetrics for marketers

1 What is marketing reporting automation

As more and more marketing platforms emerge, the amount of data for marketers to analyze increases. Marketing reporting automation is a great way to help marketers collect this data and create reports to get relevant insights.

Topics covered:

  • Learn what marketing reporting automation is and why it is beneficial.
  • Find out what makes a great marketing report.
  • Understand what Supermetrics is and what marketers can do with Supermetrics' products.

2 An overview of Supermetrics products

Supermetrics offers different products for bringing data to spreadsheets, data visualization tools, databases, and data warehouses. Find out what all these different products are.

Topics covered:

  • Learn what all the different Supermetrics products are
  • Understand the difference between different Supermetrics products
  • Learn how the famous marketing agency TBWA uses Supermetrics to automate their reporting

3 Paid marketing reporting

What should you pay attention to when creating a report with data from paid marketing platforms? Dive into this lesson to find out.

Topics covered:

  • Learn more about what the different paid marketing platforms are and what data they can provide.
  • Find out what the different paid marketing report types are.
  • Understand what you should pay attention to when creating each type of the paid marketing report.

4 SEO reporting

This lesson covers everything you'd need to know about SEO platforms and reporting.

Topics covered:

  • Learn more about what the different SEO platforms are and what data they can provide.
  • Find out what the different SEO report types are.
  • Understand what you should pay attention to when creating each type of the SEO report.

5 Analytics platforms reporting

Learn more about what different analytics platforms are and what kind of reports you can create with this data.

Topics covered:

  • Learn more about what the different analytics platforms are and what data they can provide.
  • Find out what the different analytics platforms' report types are.
  • Understand what you should pay attention to when creating a report with data coming from an analytics platform.

6 Social media platforms reporting

What should you pay attention to when creating a report with data from social media marketing platforms? Dive into this lesson to find out.

Topics covered:

  • Learn more about what the different social media marketing platforms are and what data they can provide.
  • Find out what the different organic social marketing report types are.
  • Understand what you should pay attention to when creating each type of the social media marketing report.

7 Marketing automation platforms reporting

This lesson covers everything you'd need to know about marketing automation platforms and reporting.

Topics covered:

  • Learn more about what the different marketing automation platforms are and what data they can provide.
  • Find out what the different marketing automation report types are.
  • Understand what you should pay attention to when creating a report with data coming from a marketing automation platform.

8 Marketing reporting recap

Revise everything you learned about marketing platforms and how to create reports with data coming from different platforms.

Topics covered:

  • Revise what the different marketing platforms are and what data they can provide.
  • Recap what the different analytics platforms' report types are.
  • Learn what to pay attention to when choosing the tool for marketing reporting

9 Supermetrics for Google Sheets

So you want to move your marketing data into a spreadsheet? You can yourself from copy/paste hell, pull data from any source, and set up scheduled refreshes with Supermetrics for Google Sheets.

Topics covered:

  • Learn what Supermetrics for Google Sheets is
  • Understand what kind of reports you can with Supermetrics for Google Sheets
  • Learn how to use Supermetrics for Google Sheets

10 Supermetrics for Google Data Studio

Build any dashboard you want by blending data from Facebook, Instagram, Google Ads, Google Analytics, and more with Supermetrics for Google Data Studio.

Topics covered:

  • Learn what Supermetrics for Google Data Studio is
  • Understand what kind of reports you can with Supermetrics for Google Data Studio
  • Learn how to use Supermetrics for Google Data Studio

11 Supermetrics for Excel

Supermetrics is the easiest way to move your marketing data into Excel. Learn everything about how this product works.

Topics covered:

  • Learn what Supermetrics for Excel is
  • Understand what kind of reports you can with Supermetrics for Excel
  • Learn how to use Supermetrics for Excel

12 Supermetrics API

With Supermetrics API you can quickly extract your marketing data and feed it into Tableau, Power BI, Qlik, Looker, or any other BI tool or data warehouse that supports JSON or CSV inputs.

Topics covered:

  • Learn what Supermetrics API is
  • Understand how to transfer data with Supermetrics API
  • Learn what kind of reports you can create with the help of Supermetrics API

13 Supermetrics for Google BigQuery

Supermetrics is the easiest way for marketing and data teams to consolidate data in a marketing data warehouse. No code needed.

Topics covered:

  • Learn what Supermetrics for Google BigQuery is
  • Understand how to transfer data with Supermetrics for Google BigQuery
  • Learn how to extract the data you need with 3 query types and build a Data Studio report once you transfered your data to BigQuery

14 Using Supermetrics templates

Supermetrics offers plug-and-play templates for Google Sheets, Google Data Studio and Excel. Learn what these are and how you can start using them.

Topics covered:

  • Learn what Supermetrics templates for Google Sheets, Google Data Studio and Excel are.
  • Understand how you can modify Supermetrics' templates.
  • Learn how to use Supermetrics' templates.

15 Your first reports and Supermetrics toolbox

Start creating your own report with a Supermetrics product of your choice.

Topics covered:

  • Learn what kind of reports you should have in place as a marketer
  • Understand what factors affect the reports you should have in place
  • Learn which Supermetrics product is the most suitable for you

16 Wrap-up and resources

Recap what you have learned in "Supermetrics for marketers" course and what other useful resources you'll find on Supermetrics.com

Topics covered:

  • Learn more about Supermetrics' Affiliate and Channel Sales programs
  • Learn more about Supermetrics blog
  • Understand what other useful resources can Supermetrics.com provide

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