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Stand out with radical differentiation

1h 44min | 13 lessons | 46 downloadable resources

In this course, you will learn how to:

  • Challenge self-limiting beliefs to build confidence and stand out in the market.
  • Identify a profitable market segment you can own and defend.
  • Define the primary threat to your market to clarify your unique value proposition.
  • Develop a radical differentiation strategy to become the only solution for your target audience.
  • Implement techniques to capture your market’s attention without resorting to aggressive tactics.

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English subtitles Certificate included
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Create a powerful differentiation strategy to get ahead of competitors

Many businesses struggle to break through market noise and distinguish themselves, leading to stagnation and missed opportunities. This course provides you with the framework and strategies to create a radical differentiation that captures your unique value and aligns with your target audience. By learning to identify and target specific market segments, communicate an effective brand narrative, and stand out as a singular solution, you’ll drive customer loyalty and set your brand apart.

Master radical differentiation to improve your brand’s market impact

Course Length:
1h 44min. 13 lessons.

This course teaches you strategies to radically differentiate your brand, positioning it as a standout, irreplaceable choice for your target audience. You’ll learn how to break through market competition by identifying and claiming a minimum viable market, redefining customer perceptions, and developing a narrative that makes your brand distinct. These skills will help to drive market visibility, customer loyalty, and beat competitors.

After completing this online course on radical differentiation you will be able to assist your team and company with:

  • Identifying and committing to a defensible minimum viable market.
  • Challenging limiting beliefs to position your brand with confidence.
  • Designing a market-leading differentiation strategy that captivates customers.
  • Building powerful brand narratives that align with your audience.
  • Utilizing unique ‘jolt’ techniques to increase market attention.

This course is for you if you are responsible for:

  • Brand strategy and market positioning.
  • Marketing leadership and strategic development.
  • Business growth and market expansion.
  • Product marketing differentiation.
  • Entrepreneurial initiatives and market penetration strategies.

Subscribe now and get access

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Course Curriculum

Radical differentiation

Overview

Topics covered: Find out what’s wrong with traditional advice on positioning and how it might prevent you from standing outDiscover what radical differentiation really is (and what it isn’t) and why you need to embrace it if you want to become #1 in yo …

Mindset

Your competitors are too afraid to stick their necks out. Learn to challenge your self-limiting beliefs to grow your confidence and radically stand out. Topics covered: Discover what the biggest obstacle to standing out really isFind out which false as …

Your life’s strategy

How to gain the clarity and confidence needed to lead your radical differentiation project Topics covered: Discover why personality tests and other self-reported methods are wrong and what to do insteadUnderstand how to combine your talents, passion, a …

Minimum Viable Market – Going beyond demographics

You can’t stand out if you try to target everyone. Learn how to go beyond demographics to define a group of people you can own and defend. Topics covered: Learn why your product or service can’t stand out from its competitors if it’s “for everyone”Find …

Minimum Viable Market – The laziest way to identify it

There are no facts inside the building. Interview the right customers to extract real insights that will fuel the rest of this course. Topics covered: Avoid the single biggest mistake people make when trying to extract insights from their customers (an …

Minimum Viable Market – committing to ONE portion of the market

How to find a group of customers to obsess over for the foreseeable future without regretting your decision Topics covered: Avoid the single biggest mistake most people make when defining their Minimum Viable MarketFind a profitable portion of the mark …

The Monster – mobilizing people without being sleazy

How pointing the finger at the monster threatening your market will relieve their anxiety and help you to make them understand what you do Topics covered: Find out what conspiracy theorists and your customers have in common (and why it helps people tak …

Radical differentiation – becoming the *only*

How to use the insights you’ve gathered throughout the last lessons to become the only solution for the market you seek to serve without having to create a new category Topics covered: Discover the four deadly mistakes to avoid when engineering your ra …

Radical differentiation – achieving congruence

Discover what every company that zags when others are zigging have in common (it’s not what you think) and how to achieve it Topics covered: Learn why you should avoid “welding a JCB to a Ferrari” and how it might prevent you from winning against the c …

Message – how to tell a story that your market gets and remembers

Why storytelling is rooted in our culture and how to use it to your advantage to convey the right message Topics covered: Learn why you can’t be radically different with just a compelling message and how it connects to the previous concepts you’ve lear …

The Jolt – making your market notice you without being sleazy

Jolt your market out of their habits (without being sleazy) so they notice you, trust you, and buy from you Topics covered: Discover the two types of decisions people take and why they need to move away from their habits if you want to be noticedLearn …

The Jolt – Become famous

Build fame to out-share your competition and create mental structures that will predispose potential customers to choose your brand over the other Topics covered: Avoid the biggest mistake you can make if you want to grow your market share and how it c …

Louis Grenier

Founder @ Everyone Hates Marketers

Louis Grenier is a radical differentiation expert and the moody French guy behind the popular contrarian marketing podcast Everyone Hates Marketers, which’s reached 1M+ downloads with no ads, in less than 4 years.

He’s always felt the desire to stand out, from dyeing his hair bright red as a child, to being called an “intellectual terrorist” by his teachers, to helping companies like Hotjar or Dropbox to differentiate themselves. He now consults with businesses across multiple industries and teaches the topic through high-intensity, practical workshops.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Radical Differentiation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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