Stand out & dominate your market with radical differentiation
1h 44min | 13 lessons | 46 downloadable resources
In this course, you will learn how to:
- Create a differentiation strategy that makes your brand the clear choice.
- Identify and amplify what makes your business unique.
- Position your product in a way that eliminates direct competition.
- Develop messaging that highlights your competitive edge.
- Build a brand that attracts high-value customers willing to pay more.
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Blending in means losing business to competitors – stand out and win more customers
If customers see no real difference between you and your competitors, they’ll choose the cheapest option, or worse, ignore you completely. The strongest brands don’t compete on features alone; they create a category of their own. This course gives you the playbook to break away from the competition, build brand authority, and make your business the obvious choice.
Master radical differentiation to improve your brand’s market impact
Course Length:
1h 44min. 13 lessons.
The most successful brands don’t chase trends, they define them. True differentiation is more than marketing, it’s about positioning, messaging, and delivering value in a way no one else does. This course gives you the exact frameworks to carve out a unique space in your market, attract the right customers, and build a brand that scales without price wars.
After completing this online course on radical differentiation, you will be able to assist your team and company with:
- Create a unique positioning strategy that sets your brand apart.
- Craft messaging that highlights your competitive advantage.
- Develop a pricing and branding strategy that attracts premium customers.
- Avoid commoditization and build long-term brand loyalty.
- Make your business the first and only choice in your market.
This course is for you if you are responsible for:
- Founders and business leaders who want to build a category-defining brand.
- Marketers responsible for positioning and messaging strategy.
- Growth teams looking to improve customer acquisition and retention.
- Brand strategists working to differentiate in a crowded market.
- Anyone who wants to make their business stand out and scale faster.
Look no further than CXL, this is the best and most recommended course you will find on Radical Differentiation.
Subscribe now and get access
Course Curriculum
Radical differentiation
Overview
Mindset
Your life’s strategy
Minimum Viable Market – Going beyond demographics
Minimum Viable Market – The laziest way to identify it
Minimum Viable Market – committing to ONE portion of the market
The Monster – mobilizing people without being sleazy
Radical differentiation – becoming the *only*
Radical differentiation – achieving congruence
Message – how to tell a story that your market gets and remembers
The Jolt – making your market notice you without being sleazy
The Jolt – Become famous
Louis Grenier is the no-BS voice behind Everyone Hates Marketers and the author of Stand the F*ck Out. With years of experience working with top SaaS and tech brands (like Hotjar and Dropbox), Louis is known for cutting through marketing fluff and helping businesses win more of the right clients.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Radical Differentiation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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