Stand out & dominate your market with radical differentiation

1h 44min | 12 lessons | 46 downloadable resources

In this course, you will learn how to:

Create a differentiation strategy that makes your brand the clear choice.
Identify and amplify what makes your business unique.
Position your product in a way that eliminates direct competition.
Develop messaging that highlights your competitive edge.
Build a brand that attracts high-value customers willing to pay more.

English subtitles Certificate included

Trusted by marketers at

Blending in means losing business to competitors – stand out and win more customers

If customers see no real difference between you and your competitors, they’ll choose the cheapest option, or worse, ignore you completely. The strongest brands don’t compete on features alone; they create a category of their own. This course gives you the playbook to break away from the competition, build brand authority, and make your business the obvious choice.

Master radical differentiation to improve your brand’s market impact

Course Length:
1h 44min. 12 lessons.

The most successful brands don’t chase trends, they define them. True differentiation is more than marketing, it’s about positioning, messaging, and delivering value in a way no one else does. This course gives you the exact frameworks to carve out a unique space in your market, attract the right customers, and build a brand that scales without price wars.

After completing this online course on radical differentiation, you will be able to assist your team and company with:

Create a unique positioning strategy that sets your brand apart.
Craft messaging that highlights your competitive advantage.
Develop a pricing and branding strategy that attracts premium customers.
Avoid commoditization and build long-term brand loyalty.
Make your business the first and only choice in your market.

This course is for you if you are responsible for:

Founders and business leaders who want to build a category-defining brand.
Marketers responsible for positioning and messaging strategy.
Growth teams looking to improve customer acquisition and retention.
Brand strategists working to differentiate in a crowded market.
Anyone who wants to make their business stand out and scale faster.

Look no further than CXL, this is the best and most recommended course you will find on Radical Differentiation.

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Course Curriculum

Radical differentiation

Overview

Topics covered: Find out what’s wrong with traditional advice on positioning and how it might prevent you from standing outDiscover what radical differentiation really is (and what it isn’t) and why you need to embrace it if you want to become #1 in yo …

Mindset

Your competitors are too afraid to stick their necks out. Learn to challenge your self-limiting beliefs to grow your confidence and radically stand out. Topics covered: Discover what the biggest obstacle to standing out really isFind out which false as …

Your life’s strategy

How to gain the clarity and confidence needed to lead your radical differentiation project Topics covered: Discover why personality tests and other self-reported methods are wrong and what to do insteadUnderstand how to combine your talents, passion, a …

Minimum Viable Market – Going beyond demographics

You can’t stand out if you try to target everyone. Learn how to go beyond demographics to define a group of people you can own and defend. Topics covered: Learn why your product or service can’t stand out from its competitors if it’s “for everyone”Find …

Minimum Viable Market – The laziest way to identify it

There are no facts inside the building. Interview the right customers to extract real insights that will fuel the rest of this course. Topics covered: Avoid the single biggest mistake people make when trying to extract insights from their customers (an …

Minimum Viable Market – committing to ONE portion of the market

How to find a group of customers to obsess over for the foreseeable future without regretting your decision Topics covered: Avoid the single biggest mistake most people make when defining their Minimum Viable MarketFind a profitable portion of the mark …

The Monster – mobilizing people without being sleazy

How pointing the finger at the monster threatening your market will relieve their anxiety and help you to make them understand what you do Topics covered: Find out what conspiracy theorists and your customers have in common (and why it helps people tak …

Radical differentiation – becoming the only

How to use the insights you’ve gathered throughout the last lessons to become the only solution for the market you seek to serve without having to create a new category Topics covered: Discover the four deadly mistakes to avoid when engineering your ra …

Radical differentiation – achieving congruence

Discover what every company that zags when others are zigging have in common (it’s not what you think) and how to achieve it Topics covered: Learn why you should avoid “welding a JCB to a Ferrari” and how it might prevent you from winning against the c …

Message – how to tell a story that your market gets and remembers

Why storytelling is rooted in our culture and how to use it to your advantage to convey the right message Topics covered: Learn why you can’t be radically different with just a compelling message and how it connects to the previous concepts you’ve lear …

The Jolt – making your market notice you without being sleazy

Jolt your market out of their habits (without being sleazy) so they notice you, trust you, and buy from you Topics covered: Discover the two types of decisions people take and why they need to move away from their habits if you want to be noticedLearn …

The Jolt – Become famous

Build fame to out-share your competition and create mental structures that will predispose potential customers to choose your brand over the other Topics covered: Avoid the biggest mistake you can make if you want to grow your market share and how it c …

About the expert

Louis Grenier

Founder @ Everyone Hates Marketers

Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Radical Differentiation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

This is what marketers said after our live workshops and courses

Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

Here is what other marketers said

✔ 80+ highly practical and detailed marketing courses

✔ Minidegree programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

Track learning progress and engagement.
Invite and manage team members.
Create learning roadmaps for individual users.

What is included in the subscription plan?

All subscription plans include:

80+ certifiable B2B marketing courses and Minidegree programs.
Certificates that can be added to LinkedIn.
Progress tracking.

Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the AI Native cohort and the subscription?

The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.

The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.

Does the AI Native cohort include access to the full CXL course library?

No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.

If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?

We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
The listed price on the site shows the best price. You can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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Stand out & dominate your market with radical differentiation

Trusted by marketers at

Blending in means losing business to competitors – stand out and win more customers