Would you like to 5x your revenue from email?
Lifecycle emails – triggered by actions subscribers take – are often overlooked and under utilized by ecommerce companies.
Yet when you build a solid lifecycle email marketing system, you can literally automate growth.
Lifecycle Email Marketing for Ecommerce
By Austin Brawner, CEO @ Brand Growth Experts
Course length: 4h
Some of the companies that train their teams at CXL Institute:
In just 4 sessions, you’ll be able to…
- Capture more quality leads and convert them into customers with effective campaigns.
- Drive more sales from email while creating less content and sending fewer promotions.
- Advertise more confidently knowing your new customers are being followed up with ‘automatically’ after each purchase.
Introduction video (1 min)
This course will teach you how to send smarter and more profitable emails
You’ll learn how to capture more qualified leads, recover abandoned carts/sessions, and drive repeat sales with simple yet effective email systems.
If your ecommerce business relies on driving sales through email marketing – from newsletters to following up with prospects and customers, you need this in order to drive more revenue from this channel.
Spend marketing dollars on other channels more confidently
You can advertise more confidently know your new subscribers and customers are being followed up with “automatically”.
Decrease your cost of customer acquisition
It’s much less expensive to sell new products to customers and subscribers on your email list than to convert new people who’ve never heard of you
Increase your Customer Lifetime Value
If you want to drive more repeat purchases in your business, the first step is to get your customers on your email list. Unlike retargeting, sending emails to your current customers doesn’t cost more.
This course is right for you if…
- Have an online brand or store that sends emails to customers and prospects
- Know you’re leaving money on the table with your current email marketing strategy
- Are consistently driving sales and want to become more profitable
This course is probably not for you if…
- Your business isn’t in the market of selling ecommerce products
- You cannot make changes to your email marketing (even if you want to!)
- You’ve never sent an email to your list or customers
Skills you should have before taking this course
- This is an intermediate course for anyone who has ever sent an email out to their customers
- You should be familiar with how to send out an email whatever Email Service Provider you use (e.g. Klaviyo, Mailchimp, Bronto, Retention Science, etc.)
- Knowledge of how a lead capture opt-in works would be helpful, but not essential!
About your instructor, Austin Brawner
Austin Brawner is the CEO at Brand Growth Experts. We help the world’s fastest growing online brands drive traffic and retain customers by sending smarter, more profitable emails and delivering more effective ads.
He also hosts the highly-acclaimed Ecommerce Influence Podcast, where he shares advanced acquisition and retention strategies for fast-growing online brands.
Your full course curriculum
Lifecycle email marketing
Deploy magnetic opt-ins
In this class, we’ll cover best practices around high converting opt-ins and we’ll create a sequence to turn your new leads into customers.
Recover abandoned sales
In this class, we’ll cover how to deal with different types of abandonment that online stores experience. We’ll identify different types of abandonment and build email campaigns to recover lost sales.
Segmentation: why it’s important and how to do it
The old “batch and blast” method of email marketing doesn’t work anymore. If you want to succeed in 2018 you need to segment your email list. In this class, you’ll learn how to do it properly.
Increase lifetime value
In this class, we’ll cover how to drive repeat purchases with email marketing. The more 1x buyers who become 2x buyers the higher the LTV. You’ll learn the email marketing campaigns to set up to drive repeat sales.
Show off your new skills: Get a certificate of completion
Once you have completed the course, pass a test to earn a CXL certification.
Add it to your resume, your LinkedIn profile, or just get that well-earned raise.
Sign up for CXL Institute and get access to
- 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 4 Minidegrees that give you advanced level skills
- Talk recordings by world class practitioners at CXL Live and Elite Camp
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The CXL Institute guarantee:
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
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