Become great at creating superfans with personal video using Bonjoro

Course length: 1h 04min

Become a personal video expert and help your company stand out from the crowd through authentic, human relationships.

Casey Hill

Head of growth @ Bonjoro

Go to course now English subtitles Certificate included

Shopify recently published data that showed that the top 1% of your customers are 18 times as valuable as the average. This top 1% are your superfans. The people who not only frequently buy from you or are on your highest-paid plans, but they also leave glowing reviews, they tell their friends, they name-drop you in content and on social media.

If you want to build more superfans in your business, but aren’t sure where to start, this course is for you.

If you feel like the world of marketing is getting crammed with automation and you want to stand out with your customers, this course is for you.

If you have heard of, or even if you use, personal video, but you want to drive results in specific areas that are lagging, this course is for you.

Some of the companies that train their teams at CXL:

Why take this course?

  • Gain an overview of “why” personal video as a medium. Students will understand the brand impact of personal video and why it’s a meaningful medium to utilize.
  • Gain a use-case-driven understanding of how to use personal video for sales and customer onboarding. Learn 3 specific applications for each department.
  • Learn how to apply personal video for your business with Bonjoro. You will leave this course with specific, actionable steps to replicate case studies for your own brand.

After taking this course you’ll…

  • Clearly understand what personal video is and how it can help you in your business.
  • Understand how Bonjoro, a personal video platform, works and how you can connect it to your existing technology stack.
  • Understand how personal video can be used to convert more sales leads, reduce demo no-shows and decrease “ghosting”.
  • Understand how personal video can be used to retain more customers during onboarding, reduce long-term churn and help with increasing CLTV over time.
  • Understand how to make compelling videos that leave an impression and build advocacy and superfans

Skills you will master

Personal videosCreativityBrand marketingBonjoro

Casey Hill

Head of growth @ Bonjoro

Casey Hill is a growth veteran, with over a decade of experience in helping software companies scale fast. Whether it’s garnering millions of views on Quora and Linkedin, or pioneering new growth levers (like booking his team on hundreds of podcasts in 2020), Casey is always looking for innovative ways to help brands scale.

Your course curriculum

Bonjoro

1 Why Personal Video: The Impact on Brand

In this lesson, we will look at the transformative effect that personal video can have on your brand. We will talk about the state of email and marketing today and how you can stand out. Topics covered: Learn what personal video isLearn why personal vi …

2 Building a Superfan

This lesson will define what a “superfan” is and how you create more of them in your business. Topics covered: Learn what types of interactions can create superfans for your businessLearn what the actual monetary impact of building superfans can look l …

3 Use cases Analysis: Personal Video and Sales

Learn how to use Bonjoro to reduce demo no-shows, get “ghosted” less, and close more deals. In this lesson we will go through actual Bonjoro videos, actual results and give you the blueprint of how to replicate their results. Topics covered: Learn how …

4 Use cases Analysis: Personal Video and Customer Onboarding/CS

Learn how to use Bonjoro to reduce churn and build advocacy among your customers. In this lesson you will take a deep dive into how to delight your customers from their first interaction to their critical milestones. Topics covered: Learn how to use pe …

5 Mastering Bonjoro

In this lesson, you will learn tangible tips and strategies to use Bonjoro to execute your personal video strategy. This lesson will start with the basics of how to use Bonjoro and connect it to your day-to-day systems. Then it will get into the strate …

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Learn Bonjoro: FAQ

Who is this course for?

This course is for you if you want to…

  • Gain an overview of “why” personal video as a medium. Students will understand the brand impact of personal video and why it’s a meaningful medium to utilize.
  • Gain a use-case-driven understanding of how to use personal video for sales and customer onboarding. Learn 3 specific applications for each department.
  • Learn how to apply personal video for your business with Bonjoro. You will leave this course with specific, actionable steps to replicate case studies for your own brand.

Some careers that will especially benefit from this course are growth marketer, product marketer, brand marketer, and content marketer.

What will you learn?

After taking this course you’ll…

  • Clearly understand what personal video is and how it can help you in your business.
  • Understand how Bonjoro, a personal video platform, works and how you can connect it to your existing technology stack.
  • Understand how personal video can be used to convert more sales leads, reduce demo no-shows and decrease “ghosting”.
  • Understand how personal video can be used to retain more customers during onboarding, reduce long-term churn and help with increasing CLTV over time.
  • Understand how to make compelling videos that leave an impression and build advocacy and superfans

What does the course include?

Our Bonjoro training includes 5 lessons, 8 downloadable resources, 1h 04min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Bonjoro Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 04min long.