Copywriting is the process of creating text for a marketing campaign. It may include copy on sales pages, search ads, landing pages, or any other place where the goal is persuasion.

Just getting started? Want to take a deep-dive into copywriting? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.

What is direct response copywriting?

Direct response copywriting seeks to persuade users to take immediate action — buy, sign up, start a free trial, etc. It contrasts with other copy that may focus on establishing a brand tone or educating users about a product or topic.

What is SEO copywriting?

SEO copywriting aligns copy with how users search for information. SEO-focused copy prioritizes copy changes that may increase organic acquisition (e.g., including synonyms or keywords in headers) over brand-focused copy that may be less explicit in its description of page contents.

Get expert insights on copywriting

Copy. It’s often the most persuasive element on a page. But how do you get it right? Great copywriting is less about great writing and more about great research.

Blog posts on copywriting

From start to finish, browse the dozens of posts that show you how to identify the essential words, phrases, and ideas that you need to communicate to persuade your target audience.

Copywriting courses

How should you describe your products? What makes a great homepage headline? How long should your sales page be? If you want a complete understanding of how to come up with great copy — for every part of your online presence — take one of our copywriting courses.

You’ll learn the key research techniques and how to apply them to your copy.

See our Product Messaging and Copywriting course.

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