Marketing agencies are the most undifferentiated businesses around.
Learn modern positioning strategies for agencies tired of blending in.
Cohort-based course starts: 20 May 2025 at 11:00 AM CT
Length: Two sessions per week for two weeks
Cost per seat: $999
Instructor: Louis Grenier – Recovering Frenchman, Author of Stand The F*ck Out, Ex-Product Marketer at Hotjar.
This is a practical live course to deliver outcomes and move KPI’s that matter. Using tested frameworks, proven strategies and the latest AI-tools:
- Position your agency as the obvious choice among your ICP
- Lower your cost of acquisition and speed up sales cycles
- Increase inbound leads, lead quality and avoid dead-end conversations
- Use AI to stay ahead of what your audience wants and needs
Trusted by marketers at
If your agency is not differentiated, you are invisible to your ICP
A tactical sprint to find and attract more ideal clients.
During the live sessions, you will use a proven framework and create a unique positioning that cuts through the noise, targets clients ready to buy, and aligns with real market demand. Expect shorter sales cycles, higher-quality leads, and a clear message that converts – without increasing ad spend.
What our students say
Course overview
How is this different from our on-demand courses?
This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Live, interactive sessions
- Activities and exercises you’ll actually apply on the spot
- Breakout sessions with smart peers who challenge your thinking
- Real-time brainstorms to sharpen your ideas fast
- Direct, personal feedback from your instructor (yes, really)
This is about making sh*t happen, and not adding more to your “someday” folder.
What’s included?
- 4 interactive live sessions with Louis Grenier
- Guided exercises, hot seats & real-time feedback
- Templates, examples & prompts to apply everything fast
What you’ll do
- Clear the fog around what makes your agency different… and finally say it in a way that clicks.
- Create a unique positioning that your ideal buyers will actually connect with (no fluff, no gimmicks).
- Attract leads who already “get it,” and stop chasing people who drain your soul.
- Get clients without an audience list or a big budget (the honest way).
- Build a distinctive brand that cuts through the noise (and doesn’t look like every other agency on LinkedIn).
SESSION 1
🗓️ 20 May | 11:00 AM – 12:30 PM CT | 90 Minutes
Find what truly makes you different
Clear the fog around what makes your agency different… and finally say it in a way that clicks.
- Forget vague value props and generic taglines.
- Give the right people a compelling reason to choose you over other agencies (your new market space).
- Draft a positioning statement that makes people say, “Yes, that’s exactly what I need.”
- AI Assist: Pressure-test your unique positioning statement using the Ignored Struggles framework. Run it through skeptical-buyer roleplays to see where it falls flat or is foggy.
SESSION 2
🗓️ 22 May | 11:00 AM – 12:30 PM CT | 90 Minutes
Pick the right people (and align with real demand)
Attract leads who already “get it,” and stop chasing people who drain your soul.
- Learn how to spot the clients who are already looking for what you do.
- Stop “niching down” and start aligning with real problems and real buying behavior.
- Rebuild your positioning to fit how people actually buy.
- AI Assist: Use the RAGE framework to prioritize and validate the segment that you’re agency can commit to.
SESSION 3
🗓️ 27 May | 11:00 AM – 12:30 PM CT | 90 Minutes
Attract clients without ads, scammy funnels, or loads of followers
Get clients without an audience list or a big budget.
- Learn how to find existing channels where your ideal clients already hang out (no need to build your own).
- Identify specific people inside those channels you can reach out to directly.
- Craft simple, honest outreach angles based on your unique positioning and what your segment actually cares about.
- AI Assist: Map out potential channels (newsletters, communities, events, podcasts, etc.) based on your chosen segment. Draft personalized outreach angles that sound like you, not a sales bot.
SESSION 4
🗓️ 29 May | 11:00 AM – 12:30 PM CT | 90 Minutes
Make your agency memorable AF
Build a distinctive brand that cuts through the noise (and doesn’t look like every other agency on LinkedIn).
- Learn how to be memorable, without shouting louder or posting 4x a day on Instagram.
- Use meaning-free assets to leave a lasting impression.
- Lean on the “Little Things” method to find ideas that stands the f*ck out.
- AI Assist: Build your own creative assistant to help you brainstorm and implement distinctive branding without breaking the bank.
Meet your instructor
Louis Grenier is the no-BS voice behind Everyone Hates Marketers and the author of Stand the F*ck Out. With years of experience working with top SaaS and tech brands (like Hotjar and Dropbox), Louis is known for cutting through marketing fluff and helping businesses win more of the right clients.
Some of his accomplishments include:
- His podcast, Everyone Hates Marketers, reached more than 2M downloads over the last eight years, with more than 30,000 followers across platforms, competing with podcasts with huge budgets and deep pockets.
- His book, Stand The F*ck Out, pulled in over €30,000 in sales in just two weeks, and it’s rated 4.8/5 on Amazon.
- He’s advised companies like Dropbox, Phorest Salon Software, LatinUs Beauty, PTDC, Leadsie, 900.care… and helped Hotjar reposition itself to go toe-to-toe with Google Analytics.
- He helped Hotjar reposition from ‘all-in-one analytics & feedback’ to ‘behavior analytics,’ making it the complement to traditional tools like Google Analytics.
Why take a course with CXL
Old playbooks are dead and the law of shitty clickthrough’s is real. What works today, might be useless in a few months. CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL