Online course: Optimize pages for AI search with GEO/AEO
Build comparison content that gets cited when buyers research your category in AI search
If AI is rewriting the way people research, cutting out 10 open tabs, skipping endless product demos, and turning to ChatGPT instead, how do you show up, stand out, and win?
Learn what works in 2026.
- Capture high-intent leads by showing up in AI-powered comparisons
- Decode Deep Research behavior in ChatGPT, Gemini, and Perplexity
- Build citable comparison content that LLMs prefer to rank
- Uncover and close comparison content gaps before your competitors do
- Own the narrative when your brand gets mentioned in Deep Research results
Instructor: Steve Toth, CEO of Notebook Agency
Delivered $700K+ in annual organic traffic value at BrainStation and generated 50,000 daily clicks and #1 positions on 300k search terms using content clusters.
Trusted by marketers at
AI changed how buyers compare products, your content needs to reflect this new reality
The old SEO playbook is obsolete. Buyers don’t browse ten links or book discovery calls. They ask ChatGPT or Perplexity and get a complete, comparison-driven answer built for decision-making.
If you’re not part of that answer, you’re out of the deal.
This cohort is a focused sprint to help you win visibility inside AI search by building comparison content optimized for Deep Research. You’ll learn how to audit your presence across LLMs, identify content gaps, and create pages that LLMs cite and buyers trust. It’s not theory. It’s practical workflows, tools, and templates for the way buying happens now.
Part 01: How to optimize for AI search engines
AI answer engines are changing how buyers search, compare, and choose. Structure your content so AI can understand it, cite it, and send higher-intent visitors your way.
- The AI search landscape
- Assess your current AEO position
- The AI search user journey and traffic
- Measure AI influence and AEO
- AEO and your brand
- Content structure for AI synthesis
- Your brand optimization playbook
Part 02: How to create AI search-ready content
AI search-ready content does more than answer questions. It shapes how AI represents your brand, cites your pages, compares your offer, and keeps you visible across the full buyer conversation.
- Optimize for AI refinements
- Create LLM-focused comparison pages
- Make it to the AI journey finish line
- Build a Subject Matter Expert (SME) GPT brain
- Create an explicit AI info page
- A framework to align your truth
- Q&A
Meet your instructor
Steve Toth is a globally respected AI & SEO consultant who helps growth-stage SaaS and eCommerce companies scale through high-impact, intent-driven strategies. He’s the creator of SEO Notebook and AI Notebook – weekly newsletters with over 20,000 subscribers – where he shares real-world tactics for ranking and converting in today’s AI-powered search landscape.
THIS TRAINING IS PART OF THE AI NATIVE MARKETER PROGRAM:
Become the marketer who can ship the work of three.
You do not need more AI tips. You need shipped AI-native workflows in just 2 hours/week.
After one session you will have shipped one new AI workflow you need on the job.
Every session after, your output and efficiency compounds.
Ship working AI workflows you need on the job:
2hrs /week
1. Find your current AI level
2. Ship AI ready worklfows
3. CXL does the heavy lifting, you join the program.
Close the gap between the AI skills you have and the ones your job now requires.
Which level are you?
You might be…
AI ASSISTED
You use AI for tasks like drafts and research. Your workflows and who you hand work to haven’t changed.
Or…
AI INTEGRATED
You’ve rebuilt workflows from scratch and ship work that used to need a specialist. You’re beyond a collection of prompts.
your target iS…
AI NATIVE
You design systems others run and cover scope that used to take two or three people.
After one session you will have shipped one new workflow you need on your job. Every session after, your output and efficiency compounds.
Here’s why marketers choose CXL
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
- Access to 120+ online courses.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- All minidegrees
- Roadmapping and progress tracking
- Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.