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Online course: Optimizing B2B content funnels with AI

Build an AI-supported content funnel that converts browsers into buyers.

Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
  • AI-based methods for finding the hidden topics that connect with your specific audience.
  • Train AI to build a persona that provides detailed insights into your buyer.
  • Write CTAs that address buyer objections and align with the intent of each funnel stage.
  • Use AI to increase the effectiveness of your funnel and attract a steady flow of qualified leads.
Buy a seat for $299

Trusted by marketers at

More content won’t help when everyone is publishing more.

B2B buyers now expect content that speaks directly to their situation.

Generic blog posts and broad guides still get traffic, but they do not convert. The gap between content that attracts and content that converts is a messaging gap. AI gives you a faster way to close it.

Buy a seat for $299
Part 01: Build an AI-first content strategy

AI-native marketers don’t start with “what should we publish?” They start with what the audience is trying to solve, where competitors leave gaps, and what point of view is worth building around.

  • How to move up the AI proficiency ladder
  • Use AI for audience research and provocative topics
  • Build content audit prompts that find real gaps
  • Write content mission statements with AI
  • Design thought leadership and AI-only audience insights
  • Plan original research and channel-specific topics with AI
  • Repurpose long form content and find audience watering holes
Part 02: Train AI to recommend your brand and fix key pages

AI search is turning your website into training material for the recommendation layer. Buyers ask tools for options, and those tools decide how your brand gets framed, compared, or skipped. Take control of the narrative AI tells about your brand.

Meet your instructor

Andy Crestodina

Co-founder and Chief Marketing Officer @ Orbit Media

Voted top 3 most influential content marketers and built Orbit Media to $4.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.

THIS TRAINING IS PART OF THE AI NATIVE MARKETER PROGRAM:

Become the marketer who can ship the work of three.

You do not need more AI tips. You need shipped AI-native workflows in just 2 hours/week.

After one session you will have shipped one new AI workflow you need on the job.

Every session after, your output and efficiency compounds.

Ship working AI workflows you need on the job:

2hrs /week

1. Find your current AI level

2. Ship AI ready worklfows

3. CXL does the heavy lifting, you join the program.

Close the gap between the AI skills you have and the ones your job now requires.

Which level are you?

You might be…

AI ASSISTED

You use AI for tasks like drafts and research. Your workflows and who you hand work to haven’t changed.

Or…

AI INTEGRATED

You’ve rebuilt workflows from scratch and ship work that used to need a specialist. You’re beyond a collection of prompts.

your target iS…

AI NATIVE

You design systems others run and cover scope that used to take two or three people.

After one session you will have shipped one new workflow you need on your job. Every session after, your output and efficiency compounds.

See the full program

Here’s why marketers choose CXL

Need some more convincing?

Listen to this agency owner explain why he trains his team at CXL