Live Course: Improve ad efficiency with LinkedIn thought leader ads
Fill your funnel faster and cheaper than ever before.
Session Dates:
18 February 2026 | 11 AM CT / 6 PM CET | 90 Minutes
25 February 2026 | 11 AM CT / 6 PM CET | 90 Minutes
Instructor: AJ Wilcox, CEO of B2Linked
Top LinkedIn ads expert who managed $200M+ ad spend across top global accounts, optimized a SaaS company’s CPL by 66%, and delivered 550% ROAS via optimization.
Company posts are invisible. CPMs keep rising. The fix? Thought leader ads that grab attention, lower CAC, and put your brand in front of real buyers.
Build engaged/warm audiences and reclaim reach to fill your funnel faster and cheaper than before.
- Understand why LinkedIn company pages are dead
- Determine the most fitting ads for your strategy
- Create ads that reach buyers and yield the greatest return
- Sponsoring tactics for optimal reach without straining your budget
- Analyze ad performance to track and back your winners
Black November: Save 25% on Annual all-access.
Includes this course and 100+ other on-demand and live courses.
Trusted by marketers at
Cyber December
Save 25% on everything CXL offers.
Available for a limited time only. This plan includes:
- Access to 100+ certifiable on-demand courses
- Access to 10+ Minidegree programs and bundles
- Access to all live courses. New ones launched every month
- All future updates
- Add certificates to LinkedIn
- Cancel any time
Offer is available for a limited time only
The old playbook for LinkedIn no longer delivers.
Company page reach is fading, and your ad spend disappears with it.
Your buyers scroll past company posts but stop for people. Thought leader ads put your message in front of decision-makers where they actually pay attention and turn that attention into revenue.
This practical course shows what works in 2026: tactics that keep you visible and tie directly to measurable outcomes. Improve efficiency, grow reach, and adjust to LinkedIn’s changing algorithm.
Here’s why marketers choose CXL
Course overview
How is this different from our on-demand courses?
This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Two live, interactive sessions (approx. 90 minutes each)
- Activities and exercises you can apply on the spot
- Direct, personal feedback from your instructor (yes, really)
- Useful supporting materials, such as templates
SESSION 01
🗓️ 18 February 2026 | 11 AM CT / 6 PM CET | 90 Minutes
Good practices for LinkedIn thought leader ads
LinkedIn company pages are losing reach. If you rely on them, your brand will become invisible. This session shows you how to design thought leader ads to stay in feeds.
Topics covered:
- Tactics using thought leader ads and why they matter in 2026
- Break down the specs: formats, lengths, and requirements for static and video ads
- Identify when to use static vs. video and how they fit in your overall media mix
SESSION 02
🗓️ 25 February 2026 | 11 AM CT / 6 PM CET | 90 Minutes
Running, scaling, and measuring thought leader ads
Use proven frameworks to launch, optimize, and measure thought leader ads.
Topics covered:
- Build high-performing video ads: scripts, AI avatars, and production tactics
- Optimizing your thought leader ad’s CAC to remain competitive
- Sponsor the right posts: how to select, seed, and promote thought leader content
- Evaluate results: performance measuring frameworks
Meet your instructor
He’s managed over $200M in spend on the platform, they are official LinkedIn partners. He’s the host of the LinkedIn Ads Show podcast and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He’s a ginger & triathlete. He lives in Utah, has 5 adorable kids, and his company car is a wicked-fast go kart.
Why take a course with CXL?
Old playbooks are dead, and the law of poor clickthroughs is real. What works today might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, and smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
- Access to 120+ online courses.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- All minidegrees
- Roadmapping and progress tracking
- Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.