Premium online training for B2B marketing agencies
Your clients need results. Your team needs the skills to deliver.
CXL on-demand and live courses train your agency team on the advanced B2B marketing skills that win pitches, retain clients, and grow retainers. Taught by practitioners who’ve done it at scale.
We can show you the platform, the courses and set you up with a 7-day trial account.
Sounds familiar?
- Clients demand ROI proof you can’t yet measure
- Your team’s skills aren’t keeping pace with B2B’s evolution
B2B marketing has changed. Most agency teams haven’t.
Your clients are under pressure to show pipeline, not just impressions. They need demand gen, attribution, messaging, and CRO that moves the needle and they’re going to look elsewhere if your team can’t deliver it.
The problem isn’t effort. It’s that the skills required to execute modern B2B marketing, full-funnel attribution, ABM, conversion optimization, and B2B content strategy aren’t taught anywhere except CXL.
- Junior hires need months of ramp time before delivering client value
- Senior talent is too expensive to hire just to fill skill gaps
- Generic online courses teach theory, not what works today
- Losing pitches to agencies that can show deeper B2B expertise
The skills your team needs. The proof your clients demand.
CXL gives your entire agency team access to the most rigorous B2B marketing training in the industry. Courses built by practitioners who run campaigns at the same scale your clients need.
- Advanced B2B demand gen, ABM, and pipeline strategy
- Full-funnel attribution and marketing analytics
- Conversion rate optimization and messaging frameworks
- Content that drives qualified pipeline, not just traffic
- Taught by practitioners who’ve done it at enterprise scale
- New courses added regularly. Always current, never dated
Train your team to become AI native:
NEW PROGRAM: AI NATIVE MARKETER PROGRAM
Become the marketer who can ship the work of three.
You do not need more AI tips. You need shipped AI-native workflows in just 2 hours/week.
After one session you will have shipped one new AI workflow you need on the job.
Every session after, your output and efficiency compounds.
Ship working AI workflows you need on the job:
2hrs /week
1. Find your current AI level
2. Ship AI ready worklfows
3. CXL does the heavy lifting, you join the program.
Close the gap between the AI skills you have and the ones your job now requires.
Which level are you?
You might be…
AI ASSISTED
You use AI for tasks like drafts and research. Your workflows and who you hand work to haven’t changed.
Or…
AI INTEGRATED
You’ve rebuilt workflows from scratch and ship work that used to need a specialist. You’re beyond a collection of prompts.
your target iS…
AI NATIVE
You design systems others run and cover scope that used to take two or three people.
After one session you will have shipped one new workflow you need on your job. Every session after, your output and efficiency compounds.
Learn up-to-date B2B marketing:
100+ courses built for agencies that get results and can prove them.
Your clients need better targeting, sharper messaging, and clearer ROI. CXL trains your team on the skills to deliver all three.
Courses from the world’s leading B2B practitioners, updated to reflect how demand gen, brand, and content actually work right now.
B2B Demand Generation & Pipeline Strategy
Build full-funnel demand gen programs that generate qualified pipeline, not just leads. Includes channel strategy, ICP targeting, and campaign architecture.
High Impact
Marketing Analytics & Attribution
Give your clients the attribution story they’ve been asking for. Multi-touch models, GA4 mastery, revenue attribution, and reporting that connects marketing to revenue.
Top priority for B2B marketers
B2B Content Strategy, SEO & AEO/GEO
How to own AI search and make content that builds pipeline, not just traffic. B2B SEO, topical authority, content-led growth strategy, and how to prove content ROI to skeptical CFOs.
Critical focus for traffic
Conversion Rate Optimization
The most rigorous CRO program available. Research, hypothesis frameworks, testing methodology, and how to show lift that clients can see on their bottom line.
Industry-leading program
Account-Based Marketing (ABM)
Design and execute ABM programs your enterprise clients will pay premium retainers for. Covers 1:1, 1:few, and 1:many ABM with real measurement frameworks.
Client Favorite
Messaging, Positioning & Copy
The frameworks behind the strongest B2B brands. How to develop positioning that differentiates in crowded markets and write copy that converts at every stage.
Differentiation directly impacts CAC
Trusted by teams at leading companies
Up to 80% cheaper per seat than individual plans.
The bigger the team the bigger the savings. Select the number of seats to suit your agency.
Why it pays off? The cost of not training is higher than the cost of training.
One lost client retainer pays for your entire team's CXL subscription. One won pitch does the same.
7 day trial
We can show you the platform, the courses and set you up with a 7-day trial account.
Cancel anytime
Practitioners from Google, HubSpot, Drift, and leading agencies globally
Seats to suit your team
Scale access across your whole team on one annual subscription
1.5 hr time to value
Most teams complete a first lesson or two and apply skills to live client work within 2 days
We have trained marketers across 160+ countries
72% of B2B marketing leaders are under extreme pressure to show results. That pressure lands on your team.
Clients hire agencies to fill pipelines, build brands that convert, and prove that spend is working. If your team can't connect their work to qualified pipeline and revenue, your clients will notice before you do.
CXL trains your team on the skills that hold up under that scrutiny.
Handpicked, vetted practitioners as instructors
Our team trains agencies on the skills that drive client results and build lasting capabilities.
Louis
Grenier
Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.
Gaetano
Dinardi
Drove exponential organic growth for 50+ SaaS and B2B leaders like Nextiva, Pipedrive, Aura, and Gong, mastering AI search and demand gen in competitive B2B categories.
Daphne
Tideman
£20K to £345K MRR in 18 months. Helped 100+ startups build repeatable growth systems. Driving sustainable acquisition across SaaS, wellness, and D2C.
Andy
Crestodina
Voted top 3 most influential content marketers and built Orbit Media to $4.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
Tycho
Luijten
Driving growth for 50+ B2B software companies. Helped brands like Logitech, Xebia, and Sustainable Capital Group cut CPL by 80% and double deal value.
Lucy
Woolfenden
Scaled Skype and Starlink Bank. Helped 100+ SaaS, fintech, and healthtech startups double revenue and secure funding with data-driven growth strategy.
Alex
Birkett
Grew clients like TikTok & Adobe and drove thousands of signups at HubSpot with the “surround sound strategy.” Generates measurable pipeline for SaaS & B2B clients.
Jessica
Best
CRM and email for B2B and Fortune 1000 brands: Spirit Airlines, At Home, and Dairy Queen. 15+ years turning customer data into measurable revenue and retention.