Marketing training for B2B marketers
Master all B2B marketing levers, and learn the growth plays that are working right now. All in a single subscription.
- ICP research: Identify perfect target accounts, find out their top pains and priorities
- Positioning: Develop messaging that resonates with the right decision-makers
- Channel strategy: Build scalable acquisition models across paid, organic, and partner channels
- Pricing architecture: Set prices that get bigger deals and faster sales, while maintaining perceived value
- Measurement: Implement tracking that connects marketing activities directly to revenue
Black November: Save 25% on Annual all-access.
Includes this course and 100+ other on-demand and live courses.
Trusted by marketers at
Cyber December
Save 25% on everything CXL offers.
Available for a limited time only. This plan includes:
- Access to 100+ certifiable on-demand courses
- Access to 10+ Minidegree programs and bundles
- Access to all live courses. New ones launched every month
- All future updates
- Add certificates to LinkedIn
- Cancel any time
Offer is available for a limited time only
What’s included in the subscription?
After you subscribe, you get immediate access to:
- 100+ on-demand video courses on B2B marketing fundamentals
- Monthly live courses to bring you the latest tactics in B2B
- 10 Minidegrees (deep dive programs)
All instructors are vetted: top 1% practitioners in their field.
Learn growth plays that work right now with live courses
Stuff changes fast. Monthly live courses are designed to bring you the latest tactics that are working to generate demand and fill pipelines today.
- New live courses launching each month
- Interactive sessions with instructors
- Guided exercises and real-time feedback
It’s only 1-2 hours per week, so a very doable time commitment.
*You can buy seats to individual courses, or get access to all current and upcoming live courses with our annual subscription.
Master B2B marketing fundamentals with 100+ live and on-demand courses
Underneath tactics, channels and growth plays lie the fundamentals. If these are in place, pretty much everything else works. But if they are not in place, literally nothing works.
These courses are 100% self-paced, perfect for a busy marketer.
Become a certified B2B specialist with CXL Minidegrees
Minidegrees are comprehensive training programs composed of collections of courses centered on a specific theme. They are designed to provide you with everything you need to become a specialist in a specific vertical.
Handpicked, vetted practitioners as instructors
Our instructors lead marketing and growth at successful B2B companies and agencies.
There are 100+ instructors involved, all practitioners and at the top of their game.
Gaetano
Dinardi
Teaches
SEO and Growth
Daphne
Tideman
Teaches
Growth Marketing
Tycho
Luijten
Teaches
Demand Generation
Justin
Rowe
Teaches
B2B Campaigns
Jessica
Best
Teaches
Email Marketing
Alex
Birkett
Teaches
Organic Growth
Everything in a single subscription.
Join now and save big during Black November.
Here’s why marketers choose CXL
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
- Access to 120+ online courses.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- All minidegrees
- Roadmapping and progress tracking
- Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.