Online course: Build optimized B2B content funnels with AI
Build an AI-supported content funnel that converts browsers into buyers.
Instructor: Andy Crestodina, co-founder of Orbit Media
Voted top 3 most influential content marketer and built Orbit Media to $8.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
- AI-based methods for finding the hidden topics that connect with your specific audience
- Train AI to build a persona that provides detailed insights into your buyer
- Create high-performing landing page CTAs
- Use AI to increase the effectiveness of your funnel and attract a steady flow of qualified leads
Trusted by marketers at
AI can do more than automate and maximize efficiency.
It can help capture more high-quality leads, improve content quality, and find audience insights.
Join us for a run through of a comprehensive AI framework for B2B content and lead generation. You’ll learn how to use AI to drive impact both at the top and the bottom of the funnel.
Here’s why marketers choose CXL
Course overview
Watch it on your schedule
Come away with a content strategy, sharper conversion messaging based on real audience insights, and practical AI workflows to find content gaps, improve key pages, and generate more qualified leads.
SESSION 01
AI for high-performance content strategies
Great content starts with audience research. And audience research starts with great prompts. In this live session, content marketing expert Andy Crestodina shares some of the most effective AI methods for planning, creating, and promoting content that connects.
Topics covered:
- Discover provocative topics that trigger engagement from your target audience
- Create a high-performing email signup call to action
- Find gaps in the content across your entire industry
- How to use your data to find alignment between topics and channels
Practical exercises:
- AI methods for content mission statements and signup CTAs
- Exporting key reports from GA4 for analysis using AI
- Social strategies: counter-narratives and white-space topics
SESSION 02
AI for B2B lead generation and conversion optimization
There are prospects on your key pages right now. They might click your CTA, but they have some questions.
The key to generating high-quality leads is to align your copywriting with the needs of this visitor. To use the language that wins the sales conversation.
Topics covered:
- Use AI to do conversion-focused audience intelligence
- Answer the key questions, handle the top objections, and add your best evidence.
- Improve your conversion rates forever after…
Practical exercises:
- Build an AI buyer persona trained on your target audience
- How to use AI to spot gaps in key conversion pages
- Audit your pages to find unsupported claims
- Draw on cognitive biases and use them in your calls-to-action
Meet your instructor
CXL is where you learn to ship what’s working today.
You get training built for execution.
Led by the top 1% of marketers from leading brands and agencies.
Every course is designed for tangible outcomes: higher conversion rates, faster growth, and smarter decisions. Based on what’s truly filling pipelines, generating demand, and building brands that dominate their categories.
You’re not learning theory. You’re shipping what’s already proven to work.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL