Live course – ICP modelling and targeting with AI
Use AI to pinpoint and target high-fit accounts, and turn them into pipeline.
Cohort-based course starts: 7 August 2025 at 11 AM CT
Length: One session
Cost per seat: $299
Instructor: Eric Linssen
Growth Lead @ Keyplay
AI is redefining ICP targeting – and most teams are still stuck using guesswork. Manual personas. Static segments. Spray-and-pray lists. That’s not going to cut it in 2025.
This live session shows you how to build a dynamic ICP model with real signals, and use AI to build an ABM program that turns them into pipeline.
- Build a modern ICP model using firmographic, technographic, and behavioral data
- Use AI to score and prioritize accounts that are actually in-market
- Identify target accounts using tools like Keyplay, Clay, and your CRM
- Launch ABM campaigns with precision – no more wasted ads or SDR time
- Get templates to test, refine, and activate your ICP fast
Trusted by marketers at
AI changed how go-to-market teams find and prioritize accounts
The old playbook is broken. Static firmographics and gut-feel personas don’t work. The best teams right now use AI to spot real buying signals, build dynamic ICPs, and focus only on accounts that have a high chance to convert.
This live session is a focused sprint to define your ICP – and activate it using AI-powered targeting and ABM plays.
Thousands of marketers choose CXL
Course overview
How is this different from our on-demand courses?
This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- A Live, interactive workshop
- Activities and exercises you’ll actually apply on the spot
- Breakout sessions with smart peers who challenge your thinking
- Real-time brainstorms to sharpen your ideas fast
- Direct, personal feedback from your instructor (yes, really)
This is about making sh*t happen, and not adding more to your “someday” folder.
What’s included?
- 1 interactive live session with Eric Linssen
- Guided exercises, hot seats & real-time feedback
- Templates, examples & prompts to apply everything fast
THE SESSION
🗓️ 7 August 2025 | 11:00 AM – 12:30 PM CT | 90 Minutes
Building a data-driven ICP & activating it using AI
1. Intro: Why ICP
- Why it matters in 2025
- The PartnerStack example
- Why a modeled ICP beats static personas
- Live Q&A
2. ICP Modeling Methodology
- Frameworks that define high-fit customers
- Pulling qualitative and quantitative signals
- Tools: Keyplay, Clay, CRM stitching, data team input
- Live Q&A
3. Testing Your ICP
- Backtesting methodology
- How top teams validate ICP performance
- Live Q&A
4. Activating the Model
- Prioritize channels by cost and ACV
- ABM plays that convert your ICP into revenue
Meet your instructor
Eric Linssen is the Growth Lead at Keyplay and co-founder of Demand Collective. He specializes in building data-driven ICP models and leveraging AI to transform account targeting and ABM strategies. Eric is known for turning complex GTM challenges into clear, actionable workflows that drive real pipeline.
Why take a course with CXL?
Old playbooks are dead and the law of shitty clickthrough’s is real. What works today, might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work. “
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL