CXL Live 2016 Slide Decks

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Conversion Optimization Minidegree
Growth Marketing Minidegree
Digital Analytics Minidegree
Brand Marketing Minidegree
Digital Marketing Minidegree
Digital Psychology Minidegree
Ecommerce Marketing Minidegree
Product Marketing Minidegree
Technical Content Marketing Minidegree
Technical Marketing Minidegree
Google Analytics 4 Courses
Paid ads courses
Account based marketing
Building a growth process
Building an innovative product
Growth mindset: growth vs traditional marketing
GrowthMaster Training Workshop
Marketing strategy
Optimizing Your Growth Process
Optimizing your marketing tech stack
Partner Marketing
Project Management for Marketers
Retention: the most underrated growth channel
User-centric marketing
Data-driven influencer marketing
Messaging strategy in public relations
Product messaging
Content marketing research
Content recycling
Email Marketing: Fundamentals
Organic Social Media
Product Marketing Content
Scaling Content Marketing
Content strategy and SEO for lead generation
Growth Focused SEO testing
SEO Driven Editorial Calendar
SEO Link Building
Technical SEO
Advanced Facebook Ads
Advanced LinkedIn Ads
Facebook Ads Creative
Facebook Ads Experimentation
Facebook Ads for Beginners
Google Ads Experiments
Google Ads for Beginners
Linkedin Experimentation
TikTok Ads
GA4 Audit
GA4 Intermediate
Google Analytics 4 for beginners
Preparing for Your GA4 Implementation
Special Topics in GTM for GA4
Attribution
Data presentation and visualization
Excel and Sheets for marketers
Transactional data analysis
Advanced Google Tag Manager
Google Tag Manager for Beginners
The Measurement Matrix
Advanced Experimentation Masterclass
CRO Agency masterclass
Experimentation program management
Intro to CRO and Experimentation
GA4 Audit
Heuristic Analysis frameworks for conversion optimization audits
Strategic Research for Experimentation
Voice of Customer data
A/B testing foundations
A/B testing mastery
Best Practices
CRO for Ecommerce Growth
Growth Focused SEO testing
Statistics for A/B testing
Statistics fundamentals for testing
Testing Strategies
Applied neuromarketing
Digital psychology & behavioral design
Intro to Neuromarketing
Landing page optimization
People & psychology
Personalizing for conversion
Product messaging
Brand strategy
Branding
Digital psychology & behavioral design
Positioning
Radical differentiation
Digital psychology & behavioral design
Integrated Public Relations and SEO
Messaging
Product messaging
Storytelling
Audience building
Community building
Community strategy
Organic Social Media
Brand tracking 101
Brand tracking with Momentive
Data-driven influencer marketing
User research
Voice of Customer data
User research
Voice of Customer data
Content marketing research
Content strategy and SEO for lead generation
Scaling Content Marketing
SEO Driven Editorial Calendar
SEO Link Building
Attribution
Content recycling
Data-driven influencer marketing
Email Marketing: Fundamentals
Excel and Sheets for marketers
SEO Link Building
Technical SEO
Customer storytelling and proof
Segmentation and Persona Research
Strategic Research for Experimentation
User research
Voice of Customer data
Account based marketing
Brand strategy
Building a marketing agency
Data presentation and visualization
Managing a remote marketing team
Marketing Management
Marketing strategy
Partner Marketing
Project Management for Marketers
Radical differentiation
Sales and customer success enablement
Testing Strategies
User-centric marketing
A/B testing mastery
Automation with Apps script
Data collection on the web
Data extraction
Mobile Analytics
Tag managers
Technical SEO
Python for marketers
R for marketers
SQL for marketers
API Applications
APIs
Cloud computing concepts
Cloud services
Optimizing your marketing tech stack
Data presentation and visualization
Intermediate statistics
Machine learning applications
Machine learning fundamentals
Attention Basics
Decision Making and Emotions
Learning and Memory
People & psychology
Applied neuromarketing
Building Habits and Loyalty
Building Trust
Cognitive Biases
Digital psychology & behavioral design
Intro to Neuromarketing
Nonconscious Motivation
Heuristic Analysis frameworks for conversion optimization audits
Principles of Persuasive Design
Product messaging
Psychology of Communication
Psychology of Pricing
Psychology of Products
Psychology of Websites
Facebook Ads Creative
Facebook Ads for ecommerce
Google Ads for Ecommerce
Google Shopping
Selling on Amazon: Perfecting Traffic and Conversions
TikTok Ads
Ecommerce Content Marketing
Ecommerce SEO
Email and SMS Marketing for Ecommerce
Customer experience for ecommerce
Customer journey for ecommerce
Customer segmentation for ecommerce
Integrated Public Relations and SEO
Retention and Customer Lifetime Value
CRO for Ecommerce Growth
Ecommerce brand strategy
Ecommerce merchandising
Personalization for ecommerce
Promotional events
Selling on Marketplaces
Ecommerce data and metrics
Ecommerce forecasting
Ecommerce tech stack
Unit economics for ecommerce
Competitive intel & market research
Introduction to product marketing
Messaging
Positioning and company storytelling
Pricing and packaging
Product Analytics
Retention: the most underrated growth channel
Segmentation and Persona Research
Voice of Customer data
Analyst relations
Content marketing research
Customer storytelling and proof
Product launches
Product Marketing Content
Hiring product marketers
Partner Marketing
Sales and customer success enablement
Working with the product team
Account based marketing
Email Marketing: Fundamentals
Google Analytics 4 for beginners
Marketing Management
Project Management for Marketers
Advanced LinkedIn Ads
Google Shopping
Landing page optimization
SEO Driven Editorial Calendar
Content marketing research
Content strategy and SEO for lead generation
Organic Social Media
Product messaging
Scaling Content Marketing
SEO Link Building
Technical SEO
Resources
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What's coming at CXL
About
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Original research studies
AB test calculator
Conversion rate optimization guide
Conversion optimization guide
Ecommerce best practices
Bounce rate guide: The foundations
Clickthrough rate guide: The foundations
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