Click-through-rate is but one small part of digital analytics.
Though we’ve written a ton about it (a whole guide!), digital analytics goes much deeper. From segmentation to traffic analysis, event tracking, user tracking, cross-device tracking, correlative analysis, and more, there’s a lot to know.
We’ve put together a series of courses around analytics through CXL Institute. Some are very beginner, and some are very advanced.
If you’re interested in building your digital analytics skill set, I recommend starting with our GA for Beginners Course. If you feel you’re a bit more advanced, try the Intermediate GA course. And make sure you spend a lot of time in the actual data; practice is the only way to get good!
In addition, we have a PPC (and SEO) class that incorporates a lot of this knowledge and translates it into customer acquisition skills. Here’s the link to that.
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What is Click-Through Rate? Click-Through Rate DefinitionWhat is a click-through-rate, actually? In one way, it’s a straightforward question, but on the other hand, it’s a metric that is used and abused by many different channels and in many different ways.
What is a “Good” Click-Through Rate? Click-Through Rate Benchmarks"What's a good click through rate?"...common question, no clearcut answer. This guide will cover industry and platform benchmarks so you can see where you stand.
Email Click-Through Rate: What You Need to Know to SucceedWhen you ask email marketers for the metrics they track, click-through rate (CTR) is likely to be one of their first answers. This article covers everything to do with email CTR.
PPC Click-Through-Rate: What it Means and How to Use It (and Improve It)Click-through rate (CTR) is one of the most important metrics you should be monitoring when implementing paid customer acquisition.
The SEO Impact of Click-Through Rate (What You Need to Know)How does click-through-rate affect SEO rankings? It’s a common question and debate in the optimization space.
Click-Through-Rate vs Conversion Rate: What’s the Difference?This article covers a CRO question: what's the difference between CTR and conversion rate and why does it matter?
ConclusionSummary and wrap up.