Minidegree training program : Conversion optimization
Get more inbound leads with conversion
optimization
This is the most comprehensive Conversion Optimization training program in the world. Built for marketers, growth leads, and CRO specialists who want to drive more revenue from the traffic they already have.
- Uncover exactly what’s stopping users from converting.
- Create winning hypotheses based on user behavior and data.
- Design and run high-impact A/B tests that drive measurable growth.
- Build CRO programs that scale across teams and departments.
- Turn insights into repeatable strategies that consistently improve performance.
Trusted by marketers at
A collection of 20 courses
designed to make you better at CRO.
Minidegrees are collections of individual courses grouped together around a theme. The Conversion Optimization Minidegree is designed to give you advanced-level skills in conversion optimization.
Plan and Process
Assess
Test and Learn
Decide and Act
Taught by top 1% conversion optimization experts
Learn how to convert your traffic into customers, run more successful experiments,
and get the skills to deliver consistent revenue gains on any website you work on.
Ton
Wesseling
Conversion
Optimization
Specialist
Lucia van
den Brink
Founder of
Women in
Experimentation
Peep
Laja
Founder of CXL,
Wynter and
Speero
Ben
Labay
Experimentation
Leader & CEO Speero
André
Morys
CEO &
Founder of
KonversionsKRAFT
Michal
Aagaard
CRO
Expert and
consultant
Drive results with conversion optimization: More conversions, more revenue, less waste.
Most CRO training stops at theory or surface-level tactics. This program goes deep. You’ll be taught by senior practitioners who build and run CRO programs for high-growth companies. Every module gives you tools, examples, and processes you can apply immediately, so you’re not just learning, you’re implementing.
Whether you’re new to CRO or scaling a program, this program gives you everything you need to run better tests, get faster wins, and generate more revenue from your existing traffic.
What you’ll master:
- Finding and fixing the biggest blockers in your conversion funnel using data.
- Prioritizing test ideas based on potential business impact, not guesswork.
- Writing high-quality hypotheses rooted in user behavior and insights.
- Structuring and scaling CRO programs that drive continuous growth.
- Measuring test outcomes confidently and turning wins into repeatable success.
Who is this program for:
- Marketers responsible for driving conversions, revenue, or growth.
- CRO specialists looking to sharpen their testing and analysis skills.
- Product and UX professionals who want to optimize the user journey.
- Founders and growth teams wanting to get more from every visitor.
- Anyone tired of guesswork and ready to build a testing engine that works.
Look no further than CXL, this is the best and most recommended program you will find on Conversion Optimization.
Subscribe now and get access
This Minidegree comes with a Certificate
Completing this program earns you an official CXL Conversion Optimization Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Conversion Optimization Minidegree: FAQs
About Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What will you learn?
After taking this training, you will:
– Learn to build and run world-class optimization programs
– Master everything there is to master about A/B testing
– Immediately apply learnings with hundreds of playbooks
– Be able to imporve performance without increasing cost
What does this training include?
Our Conversion Optimization training includes 4 tracks with 20 courses of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you buy them as they are. A CXL subscription is the only way to get updated versions of those courses, plus every new course we release.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Conversion Optimization Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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