Live workshops and on-demand courses for B2B marketers.
B2B marketing and AI training, focused on what’s working right now
B2B marketing and AI courses taught by real operators. Master all aspects of a winning go-to-market strategy in a single subscription.
- Target high-value accounts – Find and convert your ideal B2B customers
- Stand out from competitors – Position your brand to win market share
- Drive qualified pipeline – Master SEO, paid, partner and social strategies that work
Our courses are always current; we update as the market evolves, not once a year.
Companies that train their teams at CXL
Join our next AI native marketer cohort
Six weeks. Five working workflows. Starts 28 September 2026.
4PM CEST / 9AM CDT / 2PM UTC
Marketing Brain
You buildA context system on a GitHub repository: your ICP, positioning, voice and proof, wired into Claude Code and n8n via MCP, which connects AI to your tools.
It replacesPasting context into every prompt, and the generic drafts that come back when you don’t.
4PM CEST / 9AM CDT / 2PM UTC
Campaign engine with a quality gate
You buildAn automated workflow: one brief in, a full campaign out (emails, social, enablement, sequences) with sources and a brand voice check before it ships.
It replacesThe generic first draft, and the reviewer who catches what AI made up.
4PM CEST / 9AM CDT / 2PM UTC
AI visibility and AI-era measurement
You buildA share-of-model baseline, how often ChatGPT, Gemini and Perplexity name you, plus AI traffic grouped in GA4 and a citation-gap list of pages to write.
It replacesThe SEO specialist’s monthly report, which misses where buyers now shortlist.
3PM CET / 9AM CDT / 2PM UTC
Marketing insight and reporting agent
You buildAn agent that reads your ad platforms, GA4, CRM and email, then posts one weekly summary: what changed, why it matters, what to do about it.
It replacesThe weekly report you build by hand, and the analyst who explains it.
4PM CET / 9AM CST / 3PM UTC
Company Marketing Brain
You buildThe same context system customized for your team: one versioned source every AI tool draws from, with permissions and a rollout plan.
It replacesEveryone’s private prompts, and the colleague who knows where the answer lives.
Build one AI native workflow every week that you use at work.
You build a context brain your AI draws from, a campaign engine with a quality gate, an AI search visibility baseline, a weekly reporting agent, and the team version of the brain.
80+ B2B marketing courses and Minidegree programs taught by the top 1% marketing practitioners
By subscribing you get instant access to all our courses taught by over a hundred top marketing operators. Live and on-demand.
Ben
Labay
Experimentation
Leader & CEO Speero,
CXL
Andy McCotter-
Bicknell
Product Marketing
AI Apollo,
ex-Clickup
Gaetano
DiNardi
SEO and
organic growth
expert
Derek
Gleason
Senior
Content Lead
Shopify
Miri
Rodriguez
CEO at
Empressa AI,
ex-Microsoft
Jennifer
Warren
Global Vice President of Brand Marketing,
Indeed
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