Online course: Optimizing B2B content funnels with AI
Build an AI-supported content funnel that converts browsers into buyers.
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
- AI-based methods for finding the hidden topics that connect with your specific audience.
- Train AI to build a persona that provides detailed insights into your buyer.
- Write CTAs that address buyer objections and align with the intent of each funnel stage.
- Use AI to increase the effectiveness of your funnel and attract a steady flow of qualified leads.
Trusted by marketers at
More content won’t help when everyone is publishing more.
B2B buyers now expect content that speaks directly to their situation.
Generic blog posts and broad guides still get traffic, but they do not convert. The gap between content that attracts and content that converts is a messaging gap. AI gives you a faster way to close it.
Part 01: Build an AI-first content strategy
AI-native marketers don’t start with “what should we publish?” They start with what the audience is trying to solve, where competitors leave gaps, and what point of view is worth building around.
- How to move up the AI proficiency ladder
- Use AI for audience research and provocative topics
- Build content audit prompts that find real gaps
- Write content mission statements with AI
- Design thought leadership and AI-only audience insights
- Plan original research and channel-specific topics with AI
- Repurpose long form content and find audience watering holes
Part 02: Train AI to recommend your brand and fix key pages
AI search is turning your website into training material for the recommendation layer. Buyers ask tools for options, and those tools decide how your brand gets framed, compared, or skipped. Take control of the narrative AI tells about your brand.
- AI and search: From options to recommendations
- Audit your brand inside AI and expose its buyer guide
- Measure and grow traffic from AI referrers
- Build synthetic personas with AI
- Run persona alignment and evidence audits
- Optimize calls to action for real clicks
- Run specificity audits on copy, navigation, and images
Meet your instructor
THIS TRAINING IS PART OF THE AI NATIVE MARKETER SUBSCRIPTION:
Become the AI native marketer who ships the work of three.
Every two weeks, CXL helps you build one AI native workflow you can actually use at work. You only prep what matches your level, then build live with a top 1% operator.
AI ASSISTED
AI makes you faster at tasks you already did. The work itself has not changed.
You can tell because: you use AI for drafts and research, then hand off exactly as before.
AI INTEGRATED
You have rebuilt whole workflows around AI and ship work that used to need a specialist.
You can tell because: you no longer wait on a designer, a writer, or an analyst for your core work.
AI NATIVE
You build systems other people run and cover scope that used to take two or three people.
You can tell because: your team runs on workflows you designed.
There are 3 types of marketers. Which one are you?
Learning AI is a second job for most marketers. Join this program. 2hrs per week. CXL does the heavy lifting.
Here’s why marketers choose CXL
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL