Marketing Management Course

Build and lead high-performing teams with marketing team management

1h 50min | 12 lessons

In this course, you will learn how to:

Build and lead a marketing team that delivers consistent results.
Create scalable marketing systems that improve efficiency and execution.
Align team efforts with business goals for maximum impact.
Improve decision-making using data, reporting, and performance insights.
Manage marketing budgets, priorities, and stakeholder expectations effectively.

Join for $1,199

Black Friday offer: 25% off, already applied. A year of CXL: 80+ current courses and the January cohort.

English subtitles Certificate included

Trusted by marketers at

Master how to build and manage a marketing team for effective performance and results

Course Length:
1h 50min. 12 lessons.

A great strategy means nothing without a team that can execute at a high level. Poor leadership, misalignment, and inefficient workflows drain productivity and stall growth. The best marketing leaders create systems that keep teams focused, motivated, and consistently delivering results. This course gives you the frameworks to build a high-performing team, streamline operations, and turn marketing management into a competitive advantage.

After completing this online course on marketing management, you will be able to assist your team and company with:

Structure and manage a marketing team for optimal performance.
Develop repeatable systems that improve efficiency and execution.
Align marketing strategy with business goals and revenue growth.
Use data to optimize marketing operations and resource allocation.
Lead teams with confidence and make high-impact decisions.

This course is for you if you are responsible for:

CMOs and marketing directors managing teams and growth strategies.
Marketing managers responsible for execution and team performance.
Growth and performance marketers looking to improve efficiency.
Business leaders who need to align marketing with overall company goals.
Anyone stepping into a leadership role in marketing and looking for proven frameworks.

Look no further than CXL, this is the best and most recommended course you will find on Marketing Management.

Join for $1,199

Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.

Course Curriculum

How to build and manage a marketing team

How to know if management is right for you

This class gives a brief overview to what it means to build a team and manage your career in a proactive way. It’ll help you understand why management is a critical piece of the puzzle and identify if this is a path you truly want to take with your car …

Defining your marketing strategy

This class will help you define your larger marketing strategy. We’ll cover how to focus on high-impact areas, communicate with others in the company, and get the people and budget you need. Topics Covered: Focus areasCommunicating to other groupsShort …

Team building

This class covers every step of the hiring process, from how to get buy-in to make the hire, to running a good search process, to getting the person to actually join. Topics Covered: Making the case to hire new peopleInterviewing best practicesMaking a …

Onboarding and setting expectations

This class will help you manage the first month with your new hire. By creating a systematic process for new team members, you’ll ensure they focus on the right things and get up to speed as quickly as possible. Topics Covered: Streamlining the onboard …

Setting and reaching objectives

This class will cover the OKR system for setting objectives and measuring key results. It gives guidance on how to implement an OKR system to drive consistent, effective work. Topics Covered: The OKR system Setting OKRs Checking in on OKRs Staying on t …

One-on-ones

Though one-on-one meetings with your direct reports might seem intuitive, many managers fail to leverage some simple best practices. By running good one-on-ones, you’ll help those on your team do their best work and navigate issues more easily. Topics …

Team motivation

This class explores how to build and maintain motivation. We’ll dive into what motivates an individual, as well as how to keep the team motivated, as a group. Topics Covered: What kind of manager are you?What you need to know about each of your direct …

Managing conflict

All teams run into conflict sometimes. And that’s ok. What’s important is that you help your team navigate conflict well, thereby fostering a sense of psychological safety and resolution. Topics Covered: Psychological safetyRAPID decision makingDRIsRAC …

Running and tracking marketing campaigns

This class gets into the nitty gritty of project management. We’ll cover how your can make hypotheses, then use a systematic approach to determine what’s working. From there, you can double down on what works and eliminate what doesn’t. Topics Covered: …

Growing the people on your team

The best managers are always looking to grow and mentor those on their team. This class will help you navigate that process, from finding resources to running annual reviews. Topics Covered: Letting team members take on new work or shift roles Helping …

Managing your long-term career

This class helps you identify where you’d like to be in the future and how to get there. We’ll cover how to find sponsors within your company and mentors outside of it. Topics Covered: Identifying where you’d like to be 18 months from now and 5 years f …

Building your personal brand

You can accelerate your path towards a C-level role by investing in your own visibility. This means writing, public speaking, and supporting others. If you develop a reputation for being hard-working, willing to help those around you, and eager to grow …

About the expert

Kristen Craft

GM @ Animalz

Kristen Craft is GM at Animalz a company delivering high-quality content marketing to enterprise companies, startups, and VC firms.

Over the past 15 years, she’s grown a number of amazing teams. One of Kristen’s favorite parts of the job is mentoring and helping to develop those around her.

Kristen has taught and spoken at over a hundred conferences and events from INBOUND to MozCon. She holds an MBA from MIT Sloan, where she specialized in organizational behavior and team management.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Marketing Management Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses

Derek Miller
Built on a live GTM campaign at work

“I completed my campaign engine setup for a small c real-world GTM campaign that I was working on for my job this week and presented it to my boss today… and he loved it!”

Campaign engine

Victor
B2B eCommerce platform

Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.

Campaign engine

Alejandro Serrano
Co-Founder, Feral MKT

“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”

Campaign engine

Ken Fleischer
Fractional CMO & GTM Strategist

“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”

AI visibility tracker

Manuela
Social club for people 60+, pre-launch

A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.

Campaign engine

Shannon Annarella
Senior copywriter, elective healthcare agency

“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”

Campaign engine

Tegan Heneke
Freelance Marketing Executive

“Currently I’m pulling reports from GA4, SourceWhale and Linkedin manually and giving it to Claude to create a dashboard for me so this (if I can get LinkedIn connected) will change that (Yay!)”

Reporting agent

Ilaria
Clinic management software

A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.

Campaign engine

Natalia
E-commerce & Brand Strategist

“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”

Own plugins on Marketing Brain

Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

Last cohort

Carolin
Fractional CMO practice, launching

Tested a new fractional CMO offer on her own website, using public data only.

Marketing Brain

Attallah Wilson
Marketing Communications Manager, TXI

“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”

Marketing Brain

Ben Shenk
Director of Messaging

“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”

Workflows

Murillo
Marketing agency for health clinics

Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.

Marketing Brain

Ekaterina Speckbacher
Growth Marketing Manager

“I built it on my own data, so I had to hide them. It worked pretty smoothly. I’m lucky that we use HubSpot for everything, so the integration was straightforward.”

Reporting agent

Shekhar Vaidya
Head of Digital Marketing

“Fix the brand’s own pages first (one sentence on one page is wrong on every tool), then earn the unbranded recommendations.”

AI visibility tracker

Ignacio Basello
Content Strategist

“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”

Workflows

Enmanuel Saavedra
Took the personal OS workshop

“Months ago, I took the workshop of the second brain (personal OS) at CXL in the past and helped to all my team to adopt it as well. It was a game changer.”

Earlier workshop

Maddy L
B2B ABM marketer, SaaS

“A challenge that we have internally: if somebody asked me for a campaign I ran three years ago … we do not have a single source of truth/location to satisfy that question … I like that this brief could help with our internal challenge”

Campaign engine

Alfonso von Ziegler
Founder, Mesh Creative Studios

“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”

Campaign engine

Here is what other marketers said

Free, weekly, on AI and B2B marketing.
AI changes how marketing works every week. We help you keep up and grow into the marketing engineer role: practical AI tactics, B2B playbooks, and the workflows teams are running right now.

Frequently asked questions

About CXL

What is CXL?

CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.

Does CXL offer AI training for B2B marketers?

Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.

Where can I learn conversion optimization?

CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value. Includes a 7-day refund window.

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

Quarterly and monthly plans are not covered by the refund policy. However, you can reach out to Support if you’d like to remove the automatic renewal.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

Track learning progress and engagement.
Invite and manage team members.
Create learning roadmaps for individual users.

What is included in the subscription plan?

All subscription plans include:

80+ certifiable B2B marketing courses and Minidegree programs.
Certificates that can be added to LinkedIn.
Progress tracking.

Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the Marketing Engineer cohort and the subscription?

The Marketing Engineer cohort is 8 live weeks, starting 11 January with setup. You build a working marketing system and get certified on it, not on attendance. It comes with the annual subscription.

The subscription gives you access to our library of 80+ B2B marketing and AI courses. The annual subscription also includes every live cohort and new live workshops every month.

Does the Marketing Engineer cohort include access to the full CXL course library?

Yes. The cohort comes with the annual subscription, which includes the 80+ on-demand courses and every minidegree.

It also includes every live cohort in your year, the community and every update to the systems you build.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Marketing Management Course