BigQuery and GA4 Course
Take your GA4 data to a new level with BigQuery
1h 51min | 9 lessons
In this course, you will learn how to:
- Connect GA4 to BigQuery for fast, accurate data analysis.
- Write queries to extract and structure data for CRO.
- Integrate BigQuery with Google Sheets and Looker Studio for reporting.
- Build automated dashboards for enhanced insights.
- Use BigQuery to improve CRO strategies with reliable data.
Trusted by marketers at
Unlock greater insights and analytical power with BigQuery and GA4
Course Length:
1h 51min. 9 lessons.
Through this course, you’ll gain the ability to connect Google Analytics 4 (GA4) to BigQuery, allowing for faster and more reliable data analysis. You’ll learn how to write queries for extracting meaningful insights, integrate BigQuery with Google Sheets and Looker Studio, and build dashboards for comprehensive reporting. Ultimately, you’ll be equipped to optimize your data flow and enhance your CRO efforts by leveraging BigQuery’s powerful tools for deeper, more structured analysis.
After completing this online course on BigQuery and GA4
you will be able to assist your team and company with:
- Setting up efficient data pipelines between GA4 and BigQuery for faster, more accurate analysis.
- Analyzing and interpreting data from A/B tests to drive better decision-making.
- Building automated dashboards in Looker Studio and Google Sheets for enhanced reporting and insights.
- Leveraging BigQuery to enhance the reliability and depth of your CRO insights.
- Delivering more successful optimization strategies.
This course is for you if you are responsible for:
- Conversion Rate Optimization (CRO) and need to leverage data for better decision-making.
- Data analysis and want to improve your skills in using BigQuery for extracting and organizing data.
- Building dashboards or reports for marketing or business teams using tools like Looker Studio and Google Sheets.
- Digital marketing and are looking to enhance your data-driven strategies for A/B testing and optimization.
- Managing Google Analytics 4 data and seeking to unlock more powerful insights through BigQuery.
Subscribe now and get access
Course Curriculum
BigQuery and GA4
Course Introduction
GA4’s data model
Linking GA4 to BigQuery
SQL basics
Getting A/B test data into GA4 and BigQuery
Automating and monitoring with Google Sheets
Automating and monitoring with Looker Studio
Final Exam: BigQuery & GA4
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George Onderdijk
Data Analyst @ Online Dialogue
George, a data analyst with a psychology background, optimizes sites and teaches Google Analytics, BigQuery, and even ballroom dancing.
This online course
comes with a
Certificate
Completing this course earns you an official CXL BigQuery and GA4 Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.