Live workshops and on-demand courses for B2B marketers.
B2B marketing and AI training, focused on what’s working right now
B2B marketing and AI courses taught by real operators. Master all aspects of a winning go-to-market strategy in a single subscription.
- Target high-value accounts – Find and convert your ideal B2B customers
- Stand out from competitors – Position your brand to win market share
- Drive qualified pipeline – Master SEO, paid, partner and social strategies that work
Our courses are always current; we update as the market evolves, not once a year.
Companies that train their teams at CXL
Join our next AI native marketer cohort
Six weeks. Six working workflows. Starts 29 September 2026.
Get set up for AI native workflows
Build your AI workspace: VS Code and Claude wired together, plus your first Claude skill running on your own work.
Marketing Brain
Build a GitHub context repository: your ICP, positioning, voice and proof, wired into Claude Code and n8n via MCP.
Campaign engine with a quality gate
Build a workflow: one brief in, a full campaign out (emails, social, sequences), with sources and a brand voice check.
AI visibility and AI-era measurement
Build a share-of-model baseline: how often ChatGPT, Gemini and Perplexity name you, AI traffic in GA4, pages to write.
Marketing insight and reporting agent
Build an agent that reads your ad platforms, GA4, CRM and email, then posts a weekly summary: what changed, what to do.
Company Marketing Brain
Build the context system customized for your team: one versioned source every AI tool draws from, plus a rollout plan.
Build one AI native workflow every week that you use at work.
You build a context brain your AI draws from, a campaign engine with a quality gate, an AI search visibility baseline, a weekly reporting agent, and the team version of the brain.
80+ B2B marketing courses and Minidegree programs taught by the top 1% marketing practitioners
By subscribing you get instant access to all our courses taught by over a hundred top marketing operators. Live and on-demand.
Built a 4K+ SEO-for-AI community in 7 months; her agency’s campaigns reached #1 in LLM citations, 1.1K keyword rankings, and 6.2K organic traffic.
Managing Director at Speero. Combines statistics and UX research to scope and run conversion research programs for companies worldwide.
Built messaging systems for 64+ clients, helped Dash double MRR in 6 months, and increased AMI’s qualified leads by 70%.
4x’d efficiency & leads CXL’s growth, experimentation & product. Trained 25k+ marketers with 80+ courses, 4000+ blogs & playbooks.
Daphne joined RockBoost as the first full-time employee, led a team of 14, then moved to Heights as Head of Growth. Now a freelance advisor, she writes for BetterMarketing and Growth Hackers.
Voted top 3 most influential content marketers and built Orbit Media to $4.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
Scaled AppSumo’s paid growth engine from $7M to $90M. Helps you fix tracking, lower CAC, and grow paid acquisition.
Cofounder and CEO of Empressa AI, advising boards on AI transformation. Spent years at Microsoft as a storyteller. Bestselling author of Brand Storytelling, in four languages.
After discovering the inner workings of content marketing when promoting his music, Gaetano quickly found himself working as a sought-after growth advisor and SEO expert.
Senior Lead, SEO and Content at Shopify, scaling AI content across nearly 700 posts. Ran the CXL blog for two and a half years. Previously SEO for Land O’Lakes and Twitter.
VP of Global Brand Marketing and Creative at Indeed, and a three-time CMO. ANA Hall of Achievement and Ad Age Woman to Watch.
Leads Product Marketing at Apollo.io. Built competitive intelligence at ClickUp and ZoomInfo that fed six acquisitions and dozens of seven-figure deals.
Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.
Led marketing at Skype, Starling Bank, and Yolt. Helped 100+ tech startups sharpen their positioning and GTM for sustainable growth.
Founder and CMO of Impactable, the top LinkedIn Ads agency for B2B. Has managed $30M+ in ad spend across 1,200+ brands, bootstrapped.
Doubled his agency’s revenue twice in 2 years, drove 9M LinkedIn impressions, more than tripled qualified leads in 6 months & helped cut Logitech CPL by 80% with 700+ leads.
Owner and Chief Strategist at BetterAve. 15+ years turning customer data into revenue through email and CRM, for brands including Spirit Airlines, At Home and Dairy Queen.
Grew clients like TikTok & Adobe and drove thousands of signups at HubSpot with the “surround sound strategy.” Generates measurable pipeline for SaaS & B2B clients.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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