Live workshops and on-demand courses for marketers
Learn by doing. Leave with AI workflows that work on your marketing.
Keeping up with AI shouldn’t be a second job, or one you work out alone. At CXL you build AI marketing workflows for your customers and channels in live online workshops, with instructors and other marketers around you when you get stuck.
For marketers who already use ChatGPT, Claude or Codex and want them doing real work.
Over 90,000 marketers have taken CXL courses, from companies like these
What students say after building with us
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL… actually delivered one.”
Growth Experimentation | 500+ A/B Tests
“I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero.”
ChatGPT answers questions. Here you build a system.
You build it on your own customers and channels, a practitioner reviews it, and you demo it working before it counts.
The AI native cohort
What you build, and what changes
Three workflows, built on your own work. Each one keeps running in your own tools.
Your customer and brand
Marketing Brain
Before: you paste your customer, positioning and voice into every prompt, and still get generic drafts.
After: one document every AI tool reads, so drafts start on brand.
Designed with Diane Wiredu, built with CXLCampaign drafts
Campaign engine
Before: you write every first draft, then check what AI made up.
After: one brief in, a full campaign draft out, with sources you can check.
Designed with Tyler Durman, built with CXLWeekly reporting
Reporting agent
Before: you spend a morning assembling the weekly report.
After: a weekly summary of what changed and what to do next.
Designed with Nick Christensen, built with CXLYou keep every workflow you build.
Two ways in
The AI native cohort
Build six AI workflows on your own work, live.
$999 per person
- Next cohort: six weeks, starts 29 September
- Includes live sessions, recordings, three months in the cohort community, and a certificate for each build
- Before you join: you know how to run campaigns and read your own performance data, and have a paid LLM account. No coding needed, and every build starts from a template.
All of CXL
The annual subscription.
$1,599 a year per person
- Includes every AI native cohort, new live workshops every month, and 80+ on-demand courses
- AI can draft the campaign. It can’t pick the marketing strategy that wins. The courses are where you get better at the calls AI can’t make.
- Still building your campaign and analytics skills? The courses cover the fundamentals the cohorts build on.
Training a team? Team seats include everything, from two people. See team pricing
Your instructors
Practitioners who run this work in their own companies.
Built a 4K+ SEO-for-AI community in 7 months. Her agency’s campaigns reached #1 in LLM citations.
Runs research and testing programs for Procter & Gamble, ADP, MongoDB, Codecademy and Toast.
Helped Dash double MRR in 6 months and lifted AMI’s qualified leads by 70%.
Has trained 25k+ marketers since joining CXL, across 80+ courses and 4,000+ blog posts and playbooks.
Took Heights from £28K to £343K MRR in 18 months. Worked with Cisco, ING and Fox Network Group.
Built Orbit Media to $4.5M in yearly revenue organically. Advised 1,000+ businesses.
Scaled AppSumo’s paid growth engine from $7M to $90M.
Bestselling author of Brand Storytelling, published in four languages. Advises boards on AI transformation.
Led demand gen at Nextiva as it grew from $70M to $200M+ in revenue. Advises Semrush, Gong and Demandbase.
Leads SEO and content at Shopify. Previously SEO for Twitter and Land O’Lakes, and ran the CXL blog.
Three-time CMO who led two Super Bowl campaigns. ANA Hall of Achievement and Ad Age Woman to Watch.
Built competitive intelligence that fed six acquisitions and dozens of seven-figure deals.
Flipped a struggling business to $2M profit. Advised Hotjar on positioning against Google Analytics.
Helped 100+ tech startups sharpen positioning and go-to-market. Led marketing at Skype and Starling Bank.
His agency Impactable is the #1-ranked LinkedIn marketing agency on Upwork. $30M+ in ad spend managed.
Doubled his agency’s revenue twice in 2 years. Cut Logitech’s cost per lead by 80%.
15+ years turning customer data into revenue for Spirit Airlines, At Home and Dairy Queen.
Drove thousands of signups at HubSpot. Grew clients like TikTok and Adobe.
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