Courses

Learn how to run statistically valid A/B test and what to test at an introductory level.

Start making more money with your online experiments.

Use two proven frameworks to create a winning Account-Based Marketing (ABM) program within six weeks.

Grow your Experimentation Maturity, get stakeholder buy-in and build a Culture of Experimentation.

Turn your website into a tracking machine by mastering Google Tag Manager

Build a share-of-model baseline: how often ChatGPT, Gemini and Perplexity name you, AI traffic in GA4, pages to write.

Align marketing, sales and leadership: Increase pipeline quality and go-to-market efficiency.

Apply consumer psychology principles to improve your products and services: A course based on Cialdini's seven principles of persuasion.

Learn strategies to prevent revenue loss from outdated marketing practices.

What to run, what to skip, and how AI helps execution across outbound, content, and brand.

Build a context brain your AI draws from, a campaign engine with a quality gate, and a weekly reporting agent, in one week. Starts 10 November.

Get more out of your CRO data with BigQuery and learn how to structure your data for other applications, like Google Sheets and Looker Studio.

What good is a business if no one knows about it? Gaetano DiNardi demonstrates how a Bottom-of-Funnel SEO approach can put your business in the spotlight.

Grow lasting brand affinity by building an audience beyond your existing customer base.

Discover the formula to develop a brand that attracts customers effortlessly

Create AI agents that catch campaign issues, summarize performance, and recommend better ad angles.

Research trending topics, and automate publishing. Create a remarketing loop with personalized and tested outbound messaging.

Access existing audiences, develop distinctive assets, and develop a POV to grow pipeline with trigger-based strategies.

Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.

Create a validation framework for AEO tactics, three agents that apply it, and a PXL-scored experiment backlog ready to run.

Compile a project library, teach Claude your standards, create commands, and start every chat with full context.

Understand persuasion principles to apply strategies that improve user retention and engagement.

Build and maintain trust with your customers.

Build a campaign engine: one brief in, every channel drafted and scored against your quality gate before you see it.