Live Course: Measuring the modern AI-powered B2B funnel
AI changed how buyers find you.
Learn how to measure it.
Session Dates:
14 April 2026 | 11 AM CT / 6 PM CET | 90 Minutes
21 April 2026 | 11 AM CT / 6 PM CET | 90 Minutes
28 April 2026 | 11 AM CT / 6 PM CET | 90 Minutes
5 May 2026 | 11 AM CT / 6 PM CET | 90 Minutes
Cost per seat: $499
Taught by: MeasureU
Map AI-driven journeys, identify LLM traffic in GA4, and report accurate pipeline impact with clean, AI-ready data.
- Map the AI-first B2B funnel and modern buyer journeys
- Identify and label AI traffic in GA4 and GTM
- Clean and standardize your measurement foundation
- Query GA4 data directly using AI and MCP
- Report AI impact with clear dashboards and narratives
Trusted by marketers at
Measure AI demand with a clear system
AI traffic doesn’t behave like traditional search, and GA4 wasn’t built to make it obvious.
Identify and label LLM traffic in GA4, clean up your measurement foundation, and connect activity to pipeline impact.
Build dashboards and narratives that clearly prove what AI is doing for your business.
For AI to stop being a black box in your reporting.
Thousands of marketers choose CXL
Course overview
How is this different from our on-demand courses?
This is a live, cohort-based course built in partnership with MeasureU. You’ll learn from four top analytics experts, get weekly Q&A calls, and two months of hands-on technical support through MeasureU Pro.
Instead of dabbling in theory, you’ll directly apply current GA4 and GTM best practices and set up AI-supported workflows in your own analytics stack.
This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
What’s included?
- Four 90-minute live sessions with MeasureU instructors
- A guided workbook you complete throughout the course
- Hands-on implementation in GA4, GTM, MCP, and Looker Studio
- Two months of MeasureU Pro with private technical support
- Weekly instructor calls during the access period
- Templates and tools you can use immediately:
- 50+ LLM referral source spreadsheet
- MCP setup and querying guide for GA4
- Custom Looker Studio template for AI traffic reporting
SESSION 01
🗓️ 14 April | 11:00 AM – 12:30 PM CT | 90 Minutes
Strategy and mapping the AI-first B2B funnel
Map how AI-advised buyers move through your funnel and how data flows across your stack.
Topics covered:
- Understand how LLMs and AI search change B2B tracking
- Apply the CLEAN Data framework for reliable measurement
- Map every platform listening to your site, from GA4 to CRM
- Define the modern AI-first B2B conversion funnel
- Use AI prompts to design a clean measurement blueprint
Outcome:
- A visual map of your site’s full data flow
- A clear view of where AI impacts your funnel
- A documented measurement strategy you can build on
SESSION 02
🗓️ 21 April | 11:00 AM – 12:30 PM CT | 90 Minutes
Identifying AI traffic in GA4 and GTM
Find, label, and enhance AI-driven traffic inside your existing analytics setup.
Topics covered:
- Locate AI traffic in GA4 acquisition and engagement reports
- Identify LLM referrals using intuitive and advanced methods
- Configure GTM to label and enrich AI traffic data
- Set up high-value B2B events like demos and MQLs
- Run a mini-audit to remove redundant or legacy tags
Outcome:
- AI traffic clearly identified in GA4
- Cleaner, more reliable event tracking
- A simplified GTM container built for modern B2B funnels
SESSION 03
🗓️ 28 April | 11:00 AM – 12:30 PM CT | 90 Minutes
Querying GA4 with MCP and AI
Use MCP servers to improve data quality and get instant answers from your GA4 data.
Topics covered:
- Set up an MCP server on Mac or Windows
- Query GA4 directly through AI tools
- Isolate traffic from all major LLMs using prompts
- Reduce reliance on the GA4 interface with advanced queries
- Explore bonus MCP connections if time allows
Outcome:
- A working MCP server connected to GA4
- AI prompts that return real funnel numbers on demand
- Faster access to insights without manual reports
SESSION 04
🗓️ 5 May | 11:00 AM – 12:30 PM CT | 90 Minutes
Reporting and narrating AI impact in Looker Studio
Turn fragmented data into a clear story your stakeholders understand.
Topics covered:
- Plan dashboards that show leads, ROI, and funnel health
- Join GA4 data with LLM source lists in Looker Studio
- Build an AI funnel dashboard using the provided template
- Summarize what happened and why it matters
- Course recap and next steps with MeasureU Pro support
Outcome:
- A live AI-powered B2B performance dashboard
- A one-page narrative summary for stakeholders
- A repeatable reporting system you can maintain long term
Meet your instructors
Jeff Sauer
Founder @ MeasureU
Founder of MeasureU who’s helped 50,000+ marketers turn analytics into better decisions, and built a five-time Inc. 5000 agency.
Director of Measurement at MeasureU who’s trained dozens of teams to measure performance and improve the user journey.
Teaches server-side tracking so you reduce data loss and keep reporting reliable, even as privacy rules tighten.
Why take a course with CXL?
Old playbooks are dead, and the law of poor clickthroughs is real. What works today might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, and smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL