Become great at LinkedIn Ads
Confidently generate huge ROI from your LinkedIn Ads
Demystify the most expensive paid ad channel once & for all.
By AJ Wilcox, LinkedIn Ads Pro / Speaker / Founder @ B2Linked
Course length: 3h 00min
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Squeeze the best performance out of your LinkedIn Ads, even if you’re brand-new to the platform.
Learn how to unlock the power of LinkedIn so you can target smarter, create more compelling offers, fine-tune your funnel and generate insane ROI.
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After taking this course, you’ll:
- Know how to craft an offer that stands out
- Be able to create & manage killer ads and audiences on LinkedIn
- Scale your audience, avoid your competition, and build wildly effective retargeting audiences
- Troubleshoot & test your funnel for optimal performance and efficient management — so you waste zero time
- Craft irresistible offers that drive high-volume clicks & conversions
Finally leverage LinkedIn Ads for your business
You’ve probably considered running LinkedIn Ads in the past… and then discovered that they’re incredibly expensive. Hoping to avoid costly mistakes, you’ve put it off till now.
But you can’t afford to wait any longer to put LinkedIn’s powerful platform to work for your business.
Instead of blowing your ad budget on newbie mistakes, skip straight to a high-performing ad strategy.
In this course, LinkedIn agency partner AJ Wilcox shares the tips, tricks, and methods he’s created over years of creating and managing high-revenue-generating LinkedIn ads. You’ll learn exactly which pitfalls to avoid, where the high-value opportunities lie, and how to strategically target your most valuable prospects.
In addition, you’ll discover
- How to select optimal audience sizes — which is crucial to generate the right mix of hyper-targeted data
- The types of offers that drive interest and conversion — without appearing sleazy or scammy
- How to systematically test offer variations — so you’re always improving performance
- How to renew interest in your offers over time — to avoid fatiguing your prospects & continually generate results
Finally, you’ll learn how to effectively monitor and manage A/B tests, analytics, tracking, and closed-loop reporting… without stumbling around and wasting hours inside LinkedIn’s ad manager.
This course is right for you if…
- You’re in B2B marketing
- Your customer lifetime value is $15k+
- Your prospect can be defined by their professional facets
- You have experience with paid ads, but haven’t gotten a handle on LinkedIn yet
This course is probably not for you if…
- Your customer lifetime value is less than $15k
- Your prospects can’t be defined by professional parameters or spend little time on LinkedIn
- You have zero previous experience with paid ads (ex. AdWords, Facebook, or Instagram)
AJ Wilcox is the founder of B2Linked.com, a LinkedIn Ads-specific ad agency started in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide.
B2Linked provides both account management and consulting services around LinkedIn Ads. They’ve managed over $100m in cumulative ad spend on the platform.