Google Analytics 4 Course for Intermediate
Set up and optimize Google
Analytics 4 like a pro
5h 00min | 30 lessons | 29 downloadable resources
In this course, you will learn how to:
- Implement advanced GA4 configurations for precise tracking.
- Utilize Google Tag Manager to enhance event tracking efficiency.
- Customize GA4 reports to align with specific business objectives.
- Set up cross-domain tracking to understand user journeys comprehensively.
- Troubleshoot and resolve common data issues to ensure accuracy.
Trusted by marketers at
Master Google Analytics 4 to optimize tracking and generate higher quality data
Course Length:
5h 00min. 30 lessons.
Gain complete control over your GA4 setup and ensure every data point is accurate, actionable, and aligned with your business goals. This course teaches you how to configure GA4 properly, streamline tracking with Google Tag Manager, customize reports for deeper insights, and implement cross-domain tracking. You’ll also discover expert techniques to troubleshoot issues and optimize event management for cleaner, more reliable data.
After completing this online course on intermediate Google Analytics 4, you will be able to assist your team and company with:
- Configure and optimize GA4 for precise data tracking.
- Implement and manage advanced event tracking using Google Tag Manager.
- Customize analytics reports to reflect critical business metrics.
- Set up cross-domain tracking to monitor user behavior across platforms.
- Identify and resolve data discrepancies to maintain accuracy.
This course is for you if you are responsible for:
- Managing and analyzing data in GA4.
- Improving marketing performance through better data insights.
- Customizing tracking to measure high-value user interactions.
- Ensuring data accuracy for reporting and decision-making.
- Extracting meaningful insights to optimize business performance.
Look no further than CXL, this is the best and most recommended course you will find on Intermediate Google Analytics 4.
Subscribe now and get access
Course Curriculum
GA4 Intermediate
Course Introduction
Creating a GA4 property
Adding GA4 tracking
Adding GA4 to WordPress
Google Tag Admin Settings
Google Tag Part 2 – “Main” Settings
Google Tag Part 3 – IP and Dev Filters
Google Tag Part 4 – Remaining Settings
GA4 Enhanced Measurement Events
Custom Definitions
Data Settings – Part 1
Data Settings – Part 2
Product Links – Part 1
Product Links – Part 2
GA4 Admin – Other Settings
The Library
New Reports and Collections
Customizing Reports
Audiences
Explorations
The Network Tab
More Chrome Extensions
DebugView
From scratch (ish)
WordPress Example
Let’s Buy a GoPro!
Custom Events
Sources of events
GTM Events
Conversions
Fred Pike is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area.
A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intermediate” was his fifth CXL course, making “Strategic Analytics Framework for GA4” his sixth.
At any time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.
This online course
comes with a
Certificate
Completing this course earns you an official CXL GA4 Intermediate Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.