Capturing user attention and driving conversions on landing pages has become more challenging than ever. With only seconds to convince a visitor that your page is relevant, the layout, messaging, and design must work harmoniously. This is where AI steps in, bringing a new era of efficiency and precision to conversion rate optimization (CRO).
Back in 2022, our agency struggled to grow.
We were a small team of 7 marketers with big ambitions. But we didn’t land enough new clients to realize our growth goals. In 2022 we only grew by 20% (while we aimed to double in revenue).
However, everything changed when we decided to become famous in our niche. In 2023 and 2024 we managed to double our revenue in both years. And we expect a similar growth rate for 2025.
In this blog, I will take you through our rather simple marketing strategy, and how it propelled our growth, setting us on the course to become one of the leading B2B growth agencies in Europe.
While this case is about the growth of a service company, the same marketing principles apply when growing a SaaS or other B2B proposition.
So, you’re thinking about launching a podcast. Maybe you’re leading a marketing team at a growth-stage SMB, or you’re just looking for a way to punch above your weight.
The good news is that podcasts are an incredible way to expand your brand’s voice, build authority, and reach new audiences. The bad news? It’s not as easy as hitting record and waiting for the listeners and downloads to roll in.
In this blog I will provide you with a guide that is based on real strategies that have helped SMBs navigate challenges, stretch tight budgets, and hit targets they never thought possible.
With the rapid expansion of digital marketing channels, marketers have to adapt by broadening their skill sets. While having a single area of expertise was once the norm, in the modern market, the norm simply won’t cut it. As growth expectations increase and budgets shrink, brands lean toward T-shaped marketers. Why? Having a team of 30 specialist marketers on board isn’t just impractical, it’s not strategic either.
Having a handful of marketers with deep expertise in two or three key areas could significantly increase your return on investment (ROI). Not only does it reduce costs, but having this level of versatility at the core of your marketing team is invaluable. Here why.
I’ve helped 79 startups build million-dollar marketing engines in the last four years. I’ve been a startup marketer for 20 years, and I’ve helped grow nearly 100 companies from $0 to millions of revenue. Not because I’m such a genius marketer, but because there’s a system that can take any new product, feature, or startup from $0 to $1MM+ in revenue dependably.
And I’ll share it with you in this blog.
With iOS 18 rolling out, email marketers need to get ready for some big changes. In a recent CXL Feed video, Jessica Best, email marketing expert and CXL instructor, walked through the Apple Intelligence updates and how they are shaking up email marketing strategies. Let’s break down what you need to know and how to adjust your strategy to stay ahead.
As AI tools become increasingly popular, there’s no denying their speed and affordability. Many businesses, writers, and marketers rely on AI to churn out content efficiently. However, AI-generated copy often lacks depth and uniqueness, resulting in generic output. Think about how many blog posts you’ve seen that begin with “In today’s fast-paced digital landscape…”
By using TikTok Video Shopping Ads, Refurbed lifted ROAS by 5.8% across five countries.
By targeting Reddit users with cheap ads to build interest in the product and assess potential feasibility before launching, Max gained 510 subscribers at a CPL of $0.35.
By running a campaign tailored to potential target customers on LinkedIn, and testing if this account-based marketing approach could yield results on a larger scale, Andrei generated $375K.