Marketing training for early-career B2B marketers
Master all B2B marketing levers, and learn the growth plays that are working right now. All in a single subscription.
- ICP research: Identify perfect target accounts, find out their top pains and priorities
- Positioning: Develop messaging that resonates with the right decision-makers
- Channel strategy: Build scalable acquisition models across paid, organic, and partner channels
- Pricing architecture: Set prices that get bigger deals and faster sales, while maintaining perceived value
- Measurement: Implement tracking that connects marketing activities directly to revenue
Trusted by marketers at
What’s included in the subscription?
After you subscribe, you get immediate access to:
- NEW PROGRAM: Become an AI native marketer
- 80+ certifiable B2B marketing courses and Minidegree programs
- Minidegree programs (deep dives)
All instructors are vetted: top 1% practitioners in their field.
Join our next AI native marketer cohort
Six weeks. Five working workflows. Starts 28 September 2026.
4PM CEST / 9AM CDT / 2PM UTC
Marketing Brain
You buildA context system on a GitHub repository: your ICP, positioning, voice and proof, wired into Claude Code and n8n via MCP, which connects AI to your tools.
It replacesPasting context into every prompt, and the generic drafts that come back when you don’t.
4PM CEST / 9AM CDT / 2PM UTC
Campaign engine with a quality gate
You buildAn automated workflow: one brief in, a full campaign out (emails, social, enablement, sequences) with sources and a brand voice check before it ships.
It replacesThe generic first draft, and the reviewer who catches what AI made up.
4PM CEST / 9AM CDT / 2PM UTC
AI visibility and AI-era measurement
You buildA share-of-model baseline, how often ChatGPT, Gemini and Perplexity name you, plus AI traffic grouped in GA4 and a citation-gap list of pages to write.
It replacesThe SEO specialist’s monthly report, which misses where buyers now shortlist.
3PM CET / 9AM CDT / 2PM UTC
Marketing insight and reporting agent
You buildAn agent that reads your ad platforms, GA4, CRM and email, then posts one weekly summary: what changed, why it matters, what to do about it.
It replacesThe weekly report you build by hand, and the analyst who explains it.
4PM CET / 9AM CST / 3PM UTC
Company Marketing Brain
You buildThe same context system customized for your team: one versioned source every AI tool draws from, with permissions and a rollout plan.
It replacesEveryone’s private prompts, and the colleague who knows where the answer lives.
Build one AI native workflow every week that you use at work.
You build a context brain your AI draws from, a campaign engine with a quality gate, an AI search visibility baseline, a weekly reporting agent, and the team version of the brain.
And master B2B marketing fundamentals with 80+ on-demand courses
Tactics, channels and growth plays lie the fundamentals. If these are in place, pretty much everything else works. But if they are not in place, literally nothing works.
These courses are 100% self-paced, perfect for a busy marketer.
Everything in a single subscription.
Team plans available, substantial savings per seat.
Handpicked, vetted practitioners as instructors
Our instructors lead marketing and growth at successful B2B companies and agencies.
There are 100+ instructors involved, all practitioners and at the top of their game.
Gaetano
Dinardi
Teaches
SEO and Growth
Daphne
Tideman
Teaches
Growth Marketing
Tycho
Luijten
Teaches
Demand Generation
Justin
Rowe
Teaches
B2B Campaigns
Jessica
Best
Teaches
Email Marketing
Alex
Birkett
Teaches
Organic Growth
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL