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The CXL subscription: live cohorts and on-demand courses

Build the AI workflows. Learn the marketing that makes them work.

AI can draft the campaign. It can’t pick the strategy that wins. One subscription gets you every live AI native cohort, new live workshops every month, and 80+ courses on the marketing calls AI can’t make.

Get all of CXL for $1,599/yr

Per person, billed yearly. 7-day money-back guarantee. Training a team? See team options

CXL cohort participants on a live call building an author-enrichment workflow together, with a testimonial from Kerry McDonough, Marketing Executive

Over 90,000 marketers have taken CXL courses, from companies like these

What’s included in the annual subscription

Every AI native cohortLive cohorts where you build AI workflows on your own customers and channels, and keep everything you build.
A community for when you get stuckInstructors and other marketers in a private community, during every cohort and after it, so a stuck build gets fixed instead of abandoned.
80+ on-demand coursesStill building your campaign and analytics skills? Start here. The cohorts build on these fundamentals, and the courses go deep in every discipline.

What you build in the cohorts, included in your subscription

Build on your own customers and channels, with instructors and other marketers around you when you get stuck.

Your customer and brand

Marketing Brain

Before: you paste your customer, positioning and voice into every prompt, and still get generic drafts.

After: one document every AI tool reads, so drafts start on brand.

CXLDiane WireduDesigned with Diane Wiredu, built with CXL

Campaign drafts

Campaign engine

Before: you write every first draft, then check what AI made up.

After: one brief in, a full campaign draft out, with sources you can check.

CXLTyler DurmanDesigned with Tyler Durman, built with CXL

Weekly reporting

Reporting agent

Before: you spend a morning assembling the weekly report.

After: a weekly summary of what changed and what to do next.

CXLNick ChristensenDesigned with Nick Christensen, built with CXL
Online and live90-minute sessionsRecordings within a dayAvg. 1 hour a day for a weekPrivate cohort community

Next cohort: one week, 10 to 12 November.

Just want the cohort? Join a live cohort from $799

What marketers say after our workshops and courses

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

Valeria Castro Rauchwerger
Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

Elliott Barton
Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

Alina Kuznetsova
Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

Carlos Trujillo
Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

Bringing your team? Every seat includes the cohorts and the courses.

Seats start at two people, and you can add seats as the team grows.

Every seat gets everythingThe AI native cohorts, new live workshops every month and the full catalog. Up to 20% off a seat as the team grows.
What the team builds staysThe workflows stay with the company, including the company brain every AI tool on the team draws from.
A pathway per personGive each person the courses for their role, and a learning roadmap of their own.
Reports and team managersSee engagement and progress in one dashboard, and assign managers who can assign content.
See team pricing
Need sign-off first? Copy this to your manager

Open as an email

Subject: CXL team subscription for our team

I would like our team on CXL's team subscription. Every seat includes the AI native cohorts, new live workshops every month, and 80+ courses. The cohorts run one build a week on our own stack, and the workflows the team builds stay with the company. Seats start at two people. Pricing: https://cxl.com/institute/pricing/?plans=teams&quantity=2

Everything in the subscription, in one place

Filter by skill area or type to see what your subscription covers.

A

CRO, Test and Learn
Learn how to run statistically valid A/B test and what to test at an introductory level.
 CRO, Test and Learn
Start making more money with your online experiments.
 B2B Marketing, B2B Strategy, Digital Marketing Fundamentals, Strategies, Growth Marketing, Digital Marketing, Demand Generation
Use two proven frameworks to create a winning Account-Based Marketing (ABM) program within six weeks.
 Plan and Process, CRO
Grow your Experimentation Maturity, get stakeholder buy-in and build a Culture of Experimentation.
Google Tag Manager, Marketing Analytics
Turn your website into a tracking machine by mastering Google Tag Manager
 AI native marketing
Build a share-of-model baseline: how often ChatGPT, Gemini and Perplexity name you, AI traffic in GA4, pages to write.
 Marketing Strategy and Management, B2B Marketing, B2B Strategy, Strategies, Growth Marketing
Align marketing, sales and leadership: Increase pipeline quality and go-to-market efficiency.

B

B2B Marketing, B2B Strategy, Strategies, Growth Marketing, Demand Generation
Learn strategies to prevent revenue loss from outdated marketing practices.
 B2B Marketing, B2B Strategy, Strategies, Growth Marketing
What to run, what to skip, and how AI helps execution across outbound, content, and brand.
 AI native marketing, Cohort
Build a context brain your AI draws from, a campaign engine with a quality gate, and a weekly reporting agent, in one week. Starts 10 November.
 Marketing Psychology, Psychology foundations
Apply proven psychology principles to build trust, influence decisions, and design offers that convert.
 Google Analytics, Marketing Analytics
Get more out of your CRO data with BigQuery and learn how to structure your data for other applications, like Google Sheets and Looker Studio.
 B2B Marketing, Organic Traffic, SEO
What good is a business if no one knows about it? Gaetano DiNardi demonstrates how a Bottom-of-Funnel SEO approach can put your business in the spotlight.
 Brand Management

Stand out in oversaturated markets with radical differentiation, master campaign efficiency, create a strong brand identity, and build a confident community strategy.

You need to purchase CXL All-Access subscription to access this content. See details
Brand Management, Brand success
Grow lasting brand affinity by building an audience beyond your existing customer base.
 Brand Management, Brand success
Discover the formula to develop a brand that attracts customers effortlessly
 AI native marketing
Create AI agents that catch campaign issues, summarize performance, and recommend better ad angles.
 B2B Marketing, Content and Email, Customer acquisition, Digital Marketing, Demand Generation
Research trending topics, and automate publishing. Create a remarketing loop with personalized and tested outbound messaging.
 AI native marketing, Brand Management, Brand success, Growth Marketing, User Focus
Access existing audiences, develop distinctive assets, and develop a POV to grow pipeline with trigger-based strategies.
 AI native marketing, B2B Marketing, Growth Marketing, Organic Traffic, Content and Copy, Digital Marketing, Content Marketing
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
 AI native marketing
Create a validation framework for AEO tactics, three agents that apply it, and a PXL-scored experiment backlog ready to run.
 AI native marketing
Compile a project library, teach Claude your standards, create commands, and start every chat with full context.

C

AI native marketing
Build a workflow: one brief in, a full campaign out (emails, social, sequences), with sources and a brand voice check.
 AI native marketing
Build the context system customized for your team: one versioned source every AI tool draws from, plus a rollout plan.
 Product Marketing, Intelligence and strategy, Growth Marketing, User Focus
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.
 B2B Marketing, Growth Marketing, Content and Copy, Content and Email, Digital Marketing, Demand Generation, SEO, Content Marketing
Develop a world-class content marketing program.
 CRO

Become a master of experimentation. You’ll be able to improve the conversion rates on any website.

You need to purchase CXL All-Access subscription to access this content. See details
CRO
Learn how to start, build and grow and streamline your CRO agency.
 Plan and Process, CRO
Companies often ship without testing and lose millions in revenue. CRO is made for rapid iteration based on learnings from experimentation.
 CRO, Test and Learn
Learn to use your traffic volume for greater ROI, and maximize potential by testing the most impactful aspects of your site.
Ecommerce, Customer Retention, Archived Courses
Make customer retention your number one growth channel

D

Marketing Analytics

Build deep skills in the discipline of analytics. Become a true data-driven marketer.

You need to purchase CXL All-Access subscription to access this content. See details
Digital Marketing

Master acquisition channels such as Meta, Google, and LinkedIn ads; learn optimization frameworks and create effective content marketing programs.

You need to purchase CXL All-Access subscription to access this content. See details
Marketing Psychology

Learn how to increase your online sales by utilizing digital and behavioral psychology, persuasion and neuromarketing.

You need to purchase CXL All-Access subscription to access this content. See details
Brand Management, Marketing Psychology, Brand success, Neuromarketing and persuasion models, CRO, Decide and Act
Understand what motivates your customers to convert.

E

Technical Content Marketing, B2B Marketing, Digital Marketing Fundamentals, Growth Marketing, Content and Email, Digital Marketing, Distribution and Attribution, Demand Generation
Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.
 Plan and Process, CRO
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.
B2B Marketing, B2B Strategy, Strategies, Growth Marketing
Learn a go-to-market framework that helps you test, kill bad ideas, and scale only what works fast.

F

B2B Marketing, B2B Strategy, Visualization and Attribution, Marketing Analytics
Build conversion models, forecast results, and track account progression. Accurately report and demonstrate value to decision-makers.

G

CRO, Test and Learn
CRO good practices to start with.
 Demand Capture, PPC
Master smart and incremental decision-making in Google Ads with the Experiments feature.
 Demand Capture, PPC
Learn how to navigate Google Ads with confidence, and launch and optimize your first campaign.
 PPC
Learn to identify a primary growth channel, to set up a profit first method to Ads and Affiliate marketing and own your own data.
 Demand Capture, B2B Marketing, Growth Marketing, Organic Traffic, Search, SEO
Give your content marketing program a unique competitive advantage in high-competition SERP environments
 Growth Marketing

Learn the secrets of fast-growing companies. You’ll be able to execute marketing programs for continuous growth.

You need to purchase CXL All-Access subscription to access this content. See details
B2B Marketing, B2B Strategy, Strategies, Growth Marketing
Master your Growth Strategy in user engagement, customer acquisition, and team building for sustainable business success.

H

Marketing Psychology, Assess, CRO, Applied behavioral psychology
Increase experiment win rate and impactful results with Neuromarketing, Behavioral Design, and psychology.

I

PPC
AI native marketing, B2B Marketing, B2B Strategy, Data and analytics, Digital Marketing
Improve your ad performance with AI competitor analysis and save considerable amounts of time.
 B2B Marketing, Customer acquisition, Digital Marketing, Paid Ads, PPC
Plan your next 12 months and apply AI bidding, targeting, tracking and PMax to improve ROAS.
 AI native marketing, Growth Marketing, Search, SEO
Get your content strategy AI-ready and make sure your brand is showing up in LLMs.
 Product Marketing, Intelligence and strategy, Archived Courses
Learn the fundamentals of product marketing, tools, and metrics you need to succeed as a product marketer.

L

CRO, Decide and Act
Improve conversion with a practical framework that uses psychology, research and page characteristics.

M

AI native marketing
Transform manual marketing workflows for AI to save time, increase output, and prove impact.
 AI native marketing
Build a GitHub context repository: your ICP, positioning, voice and proof, wired into Claude Code and n8n via MCP.
 AI native marketing
Build an agent that reads your ad platforms, GA4, CRM and email, then posts a weekly summary: what changed, what to do.
 Visualization and Attribution, Marketing Analytics
Map AI-driven journeys, identify LLM traffic in GA4, and report accurate pipeline impact with clean, AI-ready data.
 Brand Management, Product Marketing, Intelligence and strategy, Messaging and Copywriting
Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.

O

Demand Capture, B2B Marketing, Growth Marketing, Organic Traffic, Search, SEO
Learn On-Site strategy, Technical, On-Page SEO and internal linking. Learn to use SEO tests and Programmatic pages to grow traffic.
 AI native marketing, Growth Marketing, Search, SEO
If AI is rewriting the way people research – how do you show up, stand out, and win?

P

Product Marketing, B2B Marketing, B2B Strategy, Strategies, Growth Marketing, Digital Marketing, Working with other teams
Turbocharge Your Marketing Output with Partner Marketing
 Marketing Psychology, Psychology foundations, CRO, Decide and Act
Understanding how people work, so you could convert them.
 B2B Marketing, Customer acquisition, Digital Marketing, Paid Ads, PPC
Apply a systematic approach that separates profitable PPC campaigns from expensive experiments.
 Product Marketing, Intelligence and strategy
Drive growth by effectively narrating your brand's story.
 Product Marketing, Digital Marketing Fundamentals, Intelligence and strategy, Digital Marketing
Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.
 Product Marketing

Lead impactful GTM launches, unite teams, and drive company growth across all industries and sizes.

You need to purchase CXL All-Access subscription to access this content. See details
Product Marketing, Functions, Demand Generation
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
B2B Marketing, B2B Strategy, Digital Marketing Fundamentals, Digital Marketing
Simplify marketing campaigns with a clear project management process.

R

B2B Marketing, B2B Strategy, Demand Generation
Reduce CAC and cost per qualified demo by 15% and get more leads. Lower waste and get more clarity across the entire funnel.

S

Product Marketing, Digital Marketing, Working with other teams, Archived Courses
Drive repeatable results with sales and customer success enablement.
 Brand Management, B2B Marketing, B2B Strategy, Growth Marketing, User Focus, CRO, Digital Marketing, Messaging and Copywriting, Content Marketing, Decide and Act
Stop letting amateur copy wipe out your conversions
 Product Marketing, Intelligence and strategy, Archived Courses
Learn how to build buyer personas and segments that drive winning go-to-market strategies.
Demand Capture, Technical Content Marketing, Content Strategy, Growth Marketing, Digital Marketing, Distribution and Attribution, Search, SEO, Content Marketing
Learn this proven link building system your stakeholders want to see.
 Demand Capture, Technical Content Marketing, B2B Marketing, Content Strategy, Growth Marketing, Organic Traffic, Digital Marketing, Search, SEO, Content Marketing
Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.
 CRO, Test and Learn
Master statistical hypothesis testing for optimized A/B tests, informed decision-making, and precise results interpretation.
 Brand Management, Messaging and Copywriting
Master storytelling to stay relevant, foster relationships, and succeed in both business and life.
 Digital Marketing Fundamentals, Google Analytics, Digital Marketing, Marketing Analytics
Master GA4 strategies and practical applications. Align business objectives with KPIs and implement effective data collection techniques.
 Assess, CRO
How to run and triangulate qualitative and quantitative research methods to inform your experimentation efforts.

T

Technical Content Marketing

Master data analysis techniques, research user journeys & challenges to create & execute technical content strategies.

You need to purchase CXL All-Access subscription to access this content. See details
CRO, Test and Learn
This course will help you decide when to run what kind of tests.

U

Brand Management, Brand success
Find what truly makes your agency different, attract clients who already “get it,” and build a memorable brand that cuts through the noise.
 B2B Marketing, B2B Strategy, Strategies, Growth Marketing
Modernize your ABM with AI. Surface the right accounts, write the outreach, and tailor your message to increase efficiency.

V

B2B Marketing, Customer acquisition, Digital Marketing, Paid Ads, PPC
This course explores what does and doesn't work on LinkedIn, and it also guides you to validate if LinkedIn is the ideal platform for you.
 B2B Marketing, Customer acquisition, Digital Marketing, Paid Ads, PPC
Learn to plan, create, and manage effective Meta Ads campaigns.
 Brand Management, Product Marketing, Technical Content Marketing, Content Research, Intelligence and strategy, Assess, Growth Marketing, User Focus, CRO, Measuring brand
Learn how to become truly customer-centric.

W

Product Marketing, Working with other teams, Archived Courses
Master frameworks that sync Product Marketing with Product Management for streamlined collaboration.

Filter by skill area

Filter by type

Taught by operators who do the work

Every course and workshop is led by someone who runs that work in production.

Ann Smarty

Co-founder @ Smarty.Marketing

Built a 4K+ SEO-for-AI community in 7 months; her agency’s campaigns reached #1 in LLM citations, 1.1K keyword rankings, and 6.2K organic traffic.

Ben Labay

Managing Director @ Speero

Managing Director at Speero. Combines statistics and UX research to scope and run conversion research programs for companies worldwide.

Diane Wiredu

Founder @ Lion Words

Built messaging systems for 64+ clients, helped Dash double MRR in 6 months, and increased AMI’s qualified leads by 70%.

Hesh Fekry

President @ CXL

4x’d efficiency & leads CXL’s growth, experimentation & product. Trained 25k+ marketers with 80+ courses, 4000+ blogs & playbooks.

Daphne Tideman

Freelance Growth Advisor

Daphne joined RockBoost as the first full-time employee, led a team of 14, then moved to Heights as Head of Growth. Now a freelance advisor, she writes for BetterMarketing and Growth Hackers.

Andy Crestodina

Co-founder and Chief Marketing Officer @ Orbit Media

Voted top 3 most influential content marketers and built Orbit Media to $4.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.

Nick Christensen

Head of Marketing @ AppSumo

Scaled AppSumo’s paid growth engine from $7M to $90M. Helps you fix tracking, lower CAC, and grow paid acquisition.

Miri Rodriguez

Head of Global Internship Program @ Microsoft Corporation

Cofounder and CEO of Empressa AI, advising boards on AI transformation. Spent years at Microsoft as a storyteller. Bestselling author of Brand Storytelling, in four languages.

Gaetano Dinardi

Growth Advisor | AI SEO for B2B SaaS

After discovering the inner workings of content marketing when promoting his music, Gaetano quickly found himself working as a sought-after growth advisor and SEO expert.

Derek Gleason

Content Lead @ Shopify

Senior Lead, SEO and Content at Shopify, scaling AI content across nearly 700 posts. Ran the CXL blog for two and a half years. Previously SEO for Land O’Lakes and Twitter.

Jennifer Warren

VP of Global Brand Marketing @ Indeed

VP of Global Brand Marketing and Creative at Indeed, and a three-time CMO. ANA Hall of Achievement and Ad Age Woman to Watch.

Andy McCotter-Bicknell

Product Marketing, AI @ Apollo.io

Leads Product Marketing at Apollo.io. Built competitive intelligence at ClickUp and ZoomInfo that fed six acquisitions and dozens of seven-figure deals.

Louis Grenier

Founder @ Everyone Hates Marketers

Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.

Lucy Woolfenden

Fractional CMO for scaling B2B tech and Founder @ The Scale Up Collective

Led marketing at Skype, Starling Bank, and Yolt. Helped 100+ tech startups sharpen their positioning and GTM for sustainable growth.

Justin Rowe

CMO @ Impactable

Founder and CMO of Impactable, the top LinkedIn Ads agency for B2B. Has managed $30M+ in ad spend across 1,200+ brands, bootstrapped.

Tycho Luijten

CEO @ Dapper Agency

Doubled his agency’s revenue twice in 2 years, drove 9M LinkedIn impressions, more than tripled qualified leads in 6 months & helped cut Logitech CPL by 80% with 700+ leads.

Jessica Best

Owner & Chief Strategist @ BetterAve

Owner and Chief Strategist at BetterAve. 15+ years turning customer data into revenue through email and CRM, for brands including Spirit Airlines, At Home and Dairy Queen.

Alex Birkett

Co-founder @ Omniscient Digital

Grew clients like TikTok & Adobe and drove thousands of signups at HubSpot with the “surround sound strategy.” Generates measurable pipeline for SaaS & B2B clients.

Build the workflows. Master the marketing behind them.

Get all of CXL for $1,599/yr