Test and Learn

Learn how to run statistically valid A/B test and what to test at an introductory level.

Start making more money with your online experiments.

Learn to use your traffic volume for greater ROI, and maximize potential by testing the most impactful aspects of your site.

CRO good practices to start with.

Master statistical hypothesis testing for optimized A/B tests, informed decision-making, and precise results interpretation.

Overview of the statistical concepts that every marketer and optimizer should know.

This course will help you decide when to run what kind of tests.