Online course: Optimize B2B content funnels with AI
Build an AI-supported content funnel that converts browsers into buyers.
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
- AI-based methods for finding the hidden topics that connect with your specific audience.
- Train AI to build a persona that provides detailed insights into your buyer.
- Write CTAs that address buyer objections and align with the intent of each funnel stage.
- Use AI to increase the effectiveness of your funnel and attract a steady flow of qualified leads.
Trusted by marketers at
More content won’t help when everyone is publishing more.
B2B buyers now expect content that speaks directly to their situation.
Generic blog posts and broad guides still get traffic, but they do not convert. The gap between content that attracts and content that converts is a messaging gap. AI gives you a faster way to close it.
Part 01: Build an AI-first content strategy
AI-native marketers don’t start with “what should we publish?” They start with what the audience is trying to solve, where competitors leave gaps, and what point of view is worth building around.
- How to move up the AI proficiency ladder
- Use AI for audience research and provocative topics
- Build content audit prompts that find real gaps
- Write content mission statements with AI
- Design thought leadership and AI-only audience insights
- Plan original research and channel-specific topics with AI
- Repurpose long form content and find audience watering holes
Part 02: Train AI to recommend your brand and fix key pages
AI search is turning your website into training material for the recommendation layer. Buyers ask tools for options, and those tools decide how your brand gets framed, compared, or skipped. Take control of the narrative AI tells about your brand.
- AI and search: From options to recommendations
- Audit your brand inside AI and expose its buyer guide
- Measure and grow traffic from AI referrers
- Build synthetic personas with AI
- Run persona alignment and evidence audits
- Optimize calls to action for real clicks
- Run specificity audits on copy, navigation, and images
Meet your instructor
The next AI native cohort
One week. Three working workflows. Starts 10 November 2026.
Marketing Brain
One document every AI tool reads, so drafts start on brand.
Campaign engine
One brief in, a full campaign draft out, with sources you can check.
Reporting agent
A weekly summary of what changed and what to do next.
Build three AI native workflows you use at work, in a one-week sprint.
You build a marketing brain your AI draws from, a campaign engine that checks its own claims, and a weekly reporting agent.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
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