Content Marketing Research Course
Use content marketing research to drive traffic, engagement and sales
1h 07min | 5 lessons | 7 downloadable resources
In this course, you will learn how to:
- Use research to develop content that resonates with your audience.
- Identify high-performing topics that drive traffic and conversions.
- Analyze competitor content to find gaps and opportunities.
- Leverage SEO, social listening, and audience data for content decisions.
- Build a content marketing strategy that delivers measurable business impact.
Trusted by marketers at
Master content marketing research to drive targeted strategies and impactful campaigns
Course Length:
1h 07min. 5 lessons.
Guessing what your audience wants leads to wasted time and missed opportunities. This course is built for marketers who want to create content that drives real traffic, engagement, and conversions. Every framework is tested, and every strategy is designed to help you uncover high-impact topics, analyze competitors, and build a research-backed content strategy that fuels business growth. Learn how to stop creating content that gets ignored and start producing assets that rank and generate results.
After completing this online course on content marketing research, you will be able to assist your team and company with:
- Develop a content strategy based on real audience and competitor research.
- Identify the content formats and topics that drive the most engagement.
- Use SEO data, social insights, and customer research to inform content decisions.
- Optimize content for both search rankings and audience engagement.
- Build a repeatable process for high-performing, research-backed content.
This course is for you if you are responsible for:
- Content marketers looking to improve the impact of their content strategy.
- SEO professionals who want to create content that ranks and drives traffic.
- Growth marketers focused on content-driven customer acquisition.
- Business owners who want to develop a data-backed content marketing plan.
- Anyone responsible for content creation, strategy, or audience engagement.
Look no further than CXL, this is the best and most recommended course you will find on Content Marketing Research.
Subscribe now and get access
Course Curriculum
Content marketing research
What should you cover?
How will you distribute the content?
Audits and research
Identifying themes and topics
Translating topics into strategy
Senior Lead, SEO and Content at Shopify, scaling content production with AI across a library of nearly 700 posts. Ran the CXL blog for two and a half years, publishing hundreds of posts and maintaining over 1,000. Previously four years of content and SEO at an agency, for brands like Land O’Lakes, Twitter, and Virginia Tech.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Content Marketing Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
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“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.