Online course: Unique positioning for agencies
Learn modern positioning strategies for agencies tired of blending in.
Instructor: Louis Grenier, positioning expert & author
Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.
This is a practical course to deliver outcomes and move KPIs that matter. Using tested frameworks, proven strategies, and the latest AI tools:
- Position your agency as the obvious choice among your ICP
- Lower your cost of acquisition and speed up sales cycles
- Increase inbound leads, lead quality, and avoid dead-end conversations
- Use AI to stay ahead of what your audience wants and needs
Black Friday offer: 25% off, already applied. A year of CXL, this course included.
From CXL, trusted by 90,000+ marketers at companies like these:
If your agency is not differentiated, you are invisible to your ICP
A tactical sprint to find and attract more ideal clients. During the live sessions, you will use a proven framework and create a unique positioning that cuts through the noise, targets clients ready to buy, and aligns with real market demand. Expect shorter sales cycles, higher-quality leads, and a clear message that converts – without increasing ad spend.
Black Friday offer: 25% off, already applied. A year of CXL, this course included.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Here is what other marketers said
Course overview
Watch it on your schedule
Come away with a sharper positioning statement, a clear client segment to go after, and practical outreach and branding ideas to attract better-fit leads without relying on ads or a big audience.
SESSION 1
Find what truly makes you different
Clear the fog around what makes your agency different… and finally say it in a way that clicks.
- Forget vague value props and generic taglines.
- Give the right people a compelling reason to choose you over other agencies (your new market space).
- Draft a positioning statement that makes people say, “Yes, that’s precisely what I need.”
- AI Assist: Pressure-test your unique positioning statement using the Ignored Struggles framework. Run it through skeptical-buyer roleplays to see where it falls flat or is foggy.
SESSION 2
Pick the right people (and align with real demand)
Attract leads who already “get it,” and stop chasing people who drain your soul.
- Learn how to spot the clients who are already looking for what you do.
- Stop “niching down” and start aligning with real problems and real buying behavior.
- Rebuild your positioning to fit how people actually buy.
- AI Assist: Use the RAGE framework to prioritize and validate the segment that you’re agency can commit to.
SESSION 3
Attract clients without ads, scammy funnels, or loads of followers
Get clients without an audience list or a big budget.
- Learn how to find existing channels where your ideal clients already hang out (no need to build your own).
- Identify specific people inside those channels you can reach out to directly.
- Craft simple, honest outreach angles based on your unique positioning and what your segment actually cares about.
- AI Assist: Map out potential channels (newsletters, communities, events, podcasts, etc.) based on your chosen segment. Draft personalized outreach angles that sound like you, not a sales bot.
SESSION 4
Make your agency memorable AF
Build a distinctive brand that cuts through the noise (and doesn’t look like every other agency on LinkedIn).
- Learn how to be memorable, without shouting louder or posting 4x a day on Instagram.
- Use meaning-free assets to leave a lasting impression.
- Lean on the “Little Things” method to find ideas that stands the f*ck out.
- AI Assist: Build your own creative assistant to help you brainstorm and implement distinctive branding without breaking the bank.
Meet your instructor
Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.
Some of his accomplishments include:
- His podcast, Everyone Hates Marketers, reached more than 2M downloads over the last eight years, with more than 30,000 followers across platforms, competing with podcasts with huge budgets and deep pockets.
- His book, Stand The F*ck Out, pulled in over €30,000 in sales in just two weeks, and it’s rated 4.8/5 on Amazon.
- He’s advised companies like Dropbox, Phorest Salon Software, LatinUs Beauty, PTDC, Leadsie, 900.care… and helped Hotjar reposition itself to go toe-to-toe with Google Analytics.
- He helped Hotjar reposition from ‘all-in-one analytics & feedback’ to ‘behavior analytics,’ making it the complement to traditional tools like Google Analytics.
Learn B2B marketing and AI by doing.
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by doing: instead of setting time aside to watch courses, they build AI workflows, agents, landing pages and experiments on the work they already need to do, with live guidance from practitioners. Founded by Peep Laja.
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
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