AI native marketing | Online course: Create research-backed and search-optimized content
Build the Claude Code SEO workflow CXL runs on its own blog
Build a Claude Code content and SEO system connected to your GSC, GA4, and content workflows.
- Pull 90-day Google Search Console data automatically to identify the biggest risks, opportunities, and pages to focus on.
- Scrape competitor articles that outrank you and identify missing topics, sections, and content gaps.
- Create an AI writing system using tone of voice guidelines, writing examples, and brand references so AI can write more like your team.
- Set up automated weekly reports through Slack or email to track rankings, traffic, CTR drops, and content performance.
- Connect GSC and GA4 data to identify what content should be refreshed, prioritized, or improved and understand why.
Trusted by marketers at
Your weekly SEO cycle takes hours. The CXL version takes minutes.
Pulling GSC data, clustering keywords, writing briefs, and auditing old posts are all repeatable.
When they stay manual, they eat the time your team needs for actual content work, and the opportunities they surface go stale before anyone acts on them.
Every workflow in this course is based on the system CXL runs on its own blog.
Course overview | Watch it on your schedule
Lesson 01: Build custom marketing agents for specific B2B campaign tracks
Learn to design SEO marketing workflows as agent systems. Map a B2B campaign track into decisions agents make and actions skills execute, setting the foundation for intelligent campaign automation.
- Break down a campaign track into repeatable decision points and executable actions
- Distinguish between agents and skills
- Define inputs, tools, and outputs for each workflow component
- Design your first campaign agent system on paper
- Understand the dependencies before connecting real data and content systems
Lesson 02: Connect AI to live data sources
Your agents are only as smart as the data they see. Connect them to live performance data so they spot opportunities and recommend actions based on what’s working in your campaigns.
- Identify the data sources your agents need to make informed decisions
- Use MCP and connectors to plug agents into your team’s existing tools
- Set up GSC and GA4 integrations for live performance visibility
- Build agent logic that turns raw data into actionable priorities
Lesson 03: Take research to brand-aligned content
From brand guidelines to a working content system. Build agents and skills that embed your tone, SEO strategy, and fact-checking so your system produces research-backed drafts shaped by your brand, not generic AI.
- Define brand context agents need: tone, examples, SEO standards, fact-checking criteria
- Structure different agents for different jobs: research, drafting, quality review
- Build templates and prompts so agents produce work that sounds like you
- Test and refine outputs so they consistently reflect your positioning
Lesson 04: Build content refresh systems based on competitor analysis
Build a system that watches your competitors and the search landscape so you know exactly which content to refresh and why. Stay current without manual audits.
- Monitor competitor content changes and spot gaps in yours
- Identify sections that are outdated or underperforming
- Build specialized agents for different parts of the refresh workflow
- Set up regular scans so content updates happen on schedule
- Keep your catalog current without constant manual reviews
Lesson 05: Summarize analytics and create weekly reports
Much time is wasted on manual reporting. Build agents that pull your performance data, spot trends and gaps, and deliver formatted weekly summaries so your team always knows what’s working and what needs attention.
- Design a reporting agent that pulls data from GA4, GSC, and other sources
- Turn raw analytics into insights that highlight trends and opportunities
- Format reports automatically so stakeholders get consistent, actionable summaries
- Schedule weekly runs so reporting becomes hands-off
- Build feedback loops so insights drive action throughout your team
The next AI native cohort
One week. Three working workflows. Starts 10 November 2026.
Marketing Brain
One document every AI tool reads, so drafts start on brand.
Campaign engine
One brief in, a full campaign draft out, with sources you can check.
Reporting agent
A weekly summary of what changed and what to do next.
Build three AI native workflows you use at work, in a one-week sprint.
You build a marketing brain your AI draws from, a campaign engine that checks its own claims, and a weekly reporting agent.
Meet your instructors
Learn B2B marketing and AI by doing.
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by doing: instead of setting time aside to watch courses, they build AI workflows, agents, landing pages and experiments on the work they already need to do, with live guidance from practitioners. Founded by Peep Laja.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
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