Online course: Content strategy for LLM visibility and changing search habits
Capture new audiences with content optimized for AI search citations
Instructor: Alex Birkett, co-founder of Omniscient
Grew clients like TikTok & Adobe and drove thousands of signups at HubSpot with the “surround sound strategy.” Generates measurable pipeline for SaaS & B2B clients.
Turn proprietary data, research, and subject expertise into content that AI loves to cite and customers trust.
Learn what works in 2026.
- Build a content strategy for visibility in LLMs and AI search
- Position your brand as the default answer in your niche
- Turn customer voice into a content roadmap
- Master on-page and off-page GEO tactics to earn mentions across web, forums, and editorial sources
Black Friday offer: 25% off, already applied. A year of CXL, January cohort included.
From CXL, trusted by 90,000+ marketers at companies like these:
AI changed how people search, your content needs to evolve with it
There’s increasing noise and saturation across all platforms. Consumers are changing their buying and research behavior. Traditional content tactics are decreasing in effectiveness, and new methods are emerging.
This course is a practical sprint to future-proof your organic content strategy. Stay visible online and tap into new audiences.
Learn how to make your brand show up in AI-generated answers and build the trust to get clicked. Expect audits, playbook updates, and tactics developed to work in 2026.
Black Friday offer: 25% off, already applied. A year of CXL, January cohort included.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Here is what other marketers said
Course overview
Watch it on your schedule
Come away with a deep research visibility framework, practical comparison content drafts built for LLM discovery, and a citation tracking system to monitor how your brand shows up against competitors.
SESSION 1
Content planning in the AI era
Adapt your content strategy to the new ways that people are using social media, AI tools, and Google to find information.
You’ll learn how to:
- Reverse engineering AI citation patterns to identify content gaps
- Using voice of customer data to inform topic ideation and prioritization
- The three-pronged content strategy model that drives revenue
- GEO + SEO: How to plan for both
SESSION 2
Off-page GEO tactics for brand mentions and LLM visibility
Apply off-page GEO tactics to signal authority to LLM search engines.
You’ll learn how to:
- Outreach targets: identifying and prioritizing your off-page efforts
- Seeding the web with co-occurring brand mentions
- How to measure success in off-page GEO
- Tactics for inclusions on editorial lists, forums, communities, review sites, and aggregators
Meet your instructor
Grew clients like TikTok & Adobe and drove thousands of signups at HubSpot with the “surround sound strategy.” Generates measurable pipeline for SaaS & B2B clients.
Learn B2B marketing and AI by doing.
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by doing: instead of setting time aside to watch courses, they build AI workflows, agents, landing pages and experiments on the work they already need to do, with live guidance from practitioners. Founded by Peep Laja.
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
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