Online course: Optimize B2B content funnels with AI
Build an AI-supported content funnel that converts browsers into buyers.
Instructor: Andy Crestodina, co-founder of Orbit Media
Voted top 3 most influential content marketer and built Orbit Media to $8.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
- AI-based methods for finding the hidden topics that connect with your specific audience
- Train AI to build a persona that provides detailed insights into your buyer
- Create high-performing landing page CTAs
- Use AI to increase the effectiveness of your funnel and attract a steady flow of qualified leads
Black Friday offer: 25% off, already applied. A year of CXL, this course included.
From CXL, trusted by 90,000+ marketers at companies like these:
AI can do more than automate and maximize efficiency.
It can help capture more high-quality leads, improve content quality, and find audience insights.
Join us for a run through of a comprehensive AI framework for B2B content and lead generation. You’ll learn how to use AI to drive impact both at the top and the bottom of the funnel.
Black Friday offer: 25% off, already applied. A year of CXL, this course included.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Here is what other marketers said
Course overview
Watch it on your schedule
Come away with a content strategy, sharper conversion messaging based on real audience insights, and practical AI workflows to find content gaps, improve key pages, and generate more qualified leads.
SESSION 01
AI for high-performance content strategies
Great content starts with audience research. And audience research starts with great prompts. In this live session, content marketing expert Andy Crestodina shares some of the most effective AI methods for planning, creating, and promoting content that connects.
Topics covered:
- Discover provocative topics that trigger engagement from your target audience
- Create a high-performing email signup call to action
- Find gaps in the content across your entire industry
- How to use your data to find alignment between topics and channels
Practical exercises:
- AI methods for content mission statements and signup CTAs
- Exporting key reports from GA4 for analysis using AI
- Social strategies: counter-narratives and white-space topics
SESSION 02
AI for B2B lead generation and conversion optimization
There are prospects on your key pages right now. They might click your CTA, but they have some questions.
The key to generating high-quality leads is to align your copywriting with the needs of this visitor. To use the language that wins the sales conversation.
Topics covered:
- Use AI to do conversion-focused audience intelligence
- Answer the key questions, handle the top objections, and add your best evidence.
- Improve your conversion rates forever after…
Practical exercises:
- Build an AI buyer persona trained on your target audience
- How to use AI to spot gaps in key conversion pages
- Audit your pages to find unsupported claims
- Draw on cognitive biases and use them in your calls-to-action
Meet your instructor
Learn B2B marketing and AI by doing.
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by doing: instead of setting time aside to watch courses, they build AI workflows, agents, landing pages and experiments on the work they already need to do, with live guidance from practitioners. Founded by Peep Laja.
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
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