Online course: Build an all-bound marketing engine
Achieve +10% higher lead reply rates and a fixed CPL
Instructor: Trevor Longino
Expert in launching startups, who took 15 companies from zero to $3M+ ARR, built 12 high-performing marketing teams, and delivered $50M+ in revenue.
Use AI to research, repurpose trending topics, and automate publishing. Personalize and test outbound messaging using prospect research and launch a remarketing loop.
- Use AI to research trending topics and structure ideas
- Repurpose content and automate scheduling and publishing
- Research prospects and personalize your outreach campaigns
- Create a VSL engine linking content, landing pages, and leads
- Launch AI-assisted ads and create a remarketing loop
Black Friday offer: 25% off, already applied. A year of CXL, this course included.
From CXL, trusted by 90,000+ marketers at companies like these:
90% of AI setups fail to deliver value.
But it’s not AI’s fault: it’s because most people don’t know how to use AI effectively.
This course gives you one of the rare examples of a complete workflow that has worked across B2B verticals consistently.
You leave knowing how to connect inbound, content, and outbound into a coherent campaign that exceeds traditional tactics and can be run by one person with AI.
Black Friday offer: 25% off, already applied. A year of CXL, this course included.
Part 01: The all-bound marketing engine
Content only works when it reaches the right buyers in the right places. A strong all-bound engine pairs useful content with focused distribution, using crowd, conversation, and confidence to find a narrow audience, learn what they care about, warm them up, and scale outreach without burning the market.
- Reversing the engagement decline
- Mastering the video content engine
- Outbound math and volume scaling
- Practitioner Q&A: AI and influencers
- Demo: Audience research and list building
- Workshop: Content capture and discovery testing
Part 02: Outbound execution and automation
Once the right audience has been warmed up through content and distribution, outbound becomes easier to execute and measure. LinkedIn ads, answer-first outreach, automation limits, and segment-level reporting work together to turn familiar buyers into predictable pipeline without overloading the market or wasting effort on poor-performing segments.
- The outbound playbook framework
- The LinkedIn ads reach framework
- Persona benchmarks and results
- Demo: LinkedIn targeting live
- API reporting and data audits
- Workshop: Build and validate your outreach sequence
- Closing note and final Q&A
Meet your instructor
Marketing Engineer: eight-week cohort, starts 11 January
Live Tuesdays, 3 PM UTC, to 9 March. With Diane Wiredu, Ann Smarty, Tyler Durman and Nick Christensen. Included in the annual plan.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Here is what other marketers said
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Listen to this agency owner explain why he trains his team at CXL
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