AI native marketing | Online course: ICP Modelling and targeting with AI
Build an AI-powered ICP scoring system that turns raw account data into pipeline
Instructor: Eric Linssen
Growth Lead @ Keyplay
AI is redefining ICP targeting. If you are still stuck using manual personas, static segments, and spray-and-pray lists, this is for you. A system to build a dynamic ICP model on buying signals, and the ABM plays to activate it.
- Build a modern ICP model using firmographic, technographic, and behavioral data
- Use AI to score and prioritize accounts that are in-market
- Identify target accounts using tools like Keyplay, Clay, and your CRM
- Launch ABM campaigns with precision. No more wasted ads or SDR time
- Get templates to test, refine, and activate your ICP fast
Trusted by marketers at
Static ICPs lose deals. Dynamic ones, scored on real buying signals, find the accounts that are ready now.
The old playbook is broken. Static firmographics and gut-feel personas don’t work. The best teams right now use AI to spot real buying signals, build dynamic ICPs, and focus only on accounts that have a high chance to convert.
This course is a focused sprint to define your ICP and activate it using AI-powered targeting and ABM plays.
Part 01: Building the ICP engine
Before you can activate an ICP, you need to prove who belongs in it. Customer data, market signals, and AI-assisted analysis become a scoring engine that defines your best-fit accounts, ranks your market by fit, and gives Sales and Marketing a shared model for deciding where to focus.
- Why ICPs are the foundation of B2B performance
- How to build an ICP model and map your TAM
Part 02: ICP Modeling Methodology
Once the ICP engine shows which accounts deserve focus, the next step is turning that model into action. Scored accounts become tiered GTM plays, budget decisions, coordinated campaigns, and executive reporting that shows where the market opportunity is, how much has been penetrated, and which accounts are moving through the pipeline.
- Account engagement: Turning your ICP into action
- Account measurement and reporting
The next AI native cohort
One week. Three working workflows. Starts 10 November 2026.
Marketing Brain
One document every AI tool reads, so drafts start on brand.
Campaign engine
One brief in, a full campaign draft out, with sources you can check.
Reporting agent
A weekly summary of what changed and what to do next.
Build three AI native workflows you use at work, in a one-week sprint.
You build a marketing brain your AI draws from, a campaign engine that checks its own claims, and a weekly reporting agent.
Meet your instructor
Eric Linssen is the Growth Lead at Keyplay and co-founder of Demand Collective. He specializes in building data-driven ICP models and leveraging AI to transform account targeting and ABM strategies. Eric is known for turning complex GTM challenges into clear, actionable workflows that drive real pipeline.
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