AI native marketing | Online course: ICP Modelling and targeting with AI
Build an AI-powered ICP scoring system that turns raw account data into pipeline
Instructor: Eric Linssen
Growth Lead @ Keyplay
AI is redefining ICP targeting. If you are still stuck using manual personas, static segments, and spray-and-pray lists, this is for you. A system to build a dynamic ICP model on buying signals, and the ABM plays to activate it.
- Build a modern ICP model using firmographic, technographic, and behavioral data
- Use AI to score and prioritize accounts that are in-market
- Identify target accounts using tools like Keyplay, Clay, and your CRM
- Launch ABM campaigns with precision. No more wasted ads or SDR time
- Get templates to test, refine, and activate your ICP fast
Trusted by marketers at
Static ICPs lose deals. Dynamic ones, scored on real buying signals, find the accounts that are ready now.
The old playbook is broken. Static firmographics and gut-feel personas don’t work. The best teams right now use AI to spot real buying signals, build dynamic ICPs, and focus only on accounts that have a high chance to convert.
This course is a focused sprint to define your ICP and activate it using AI-powered targeting and ABM plays.
Part 01: Building the ICP engine
Before you can activate an ICP, you need to prove who belongs in it. Customer data, market signals, and AI-assisted analysis become a scoring engine that defines your best-fit accounts, ranks your market by fit, and gives Sales and Marketing a shared model for deciding where to focus.
- Why ICPs are the foundation of B2B performance
- How to build an ICP model and map your TAM
Part 02: ICP Modeling Methodology
Once the ICP engine shows which accounts deserve focus, the next step is turning that model into action. Scored accounts become tiered GTM plays, budget decisions, coordinated campaigns, and executive reporting that shows where the market opportunity is, how much has been penetrated, and which accounts are moving through the pipeline.
- Account engagement: Turning your ICP into action
- Account measurement and reporting
Join our next AI native marketer cohort
Six weeks. Five working workflows. Starts 29 September 2026.
Get set up for AI native workflows
Build your AI workspace: VS Code and Claude wired together, plus your first Claude skill running on your own work.
Marketing Brain
Build a GitHub context repository: your ICP, positioning, voice and proof, wired into Claude Code and n8n via MCP.
Campaign engine with a quality gate
Build a workflow: one brief in, a full campaign out (emails, social, sequences), with sources and a brand voice check.
AI visibility and AI-era measurement
Build a share-of-model baseline: how often ChatGPT, Gemini and Perplexity name you, AI traffic in GA4, pages to write.
Marketing insight and reporting agent
Build an agent that reads your ad platforms, GA4, CRM and email, then posts a weekly summary: what changed, what to do.
Company Marketing Brain
Build the context system customized for your team: one versioned source every AI tool draws from, plus a rollout plan.
Build one AI native workflow every week that you use at work.
You build a context brain your AI draws from, a campaign engine with a quality gate, an AI search visibility baseline, a weekly reporting agent, and the team version of the brain.
Meet your instructor
Eric Linssen is the Growth Lead at Keyplay and co-founder of Demand Collective. He specializes in building data-driven ICP models and leveraging AI to transform account targeting and ABM strategies. Eric is known for turning complex GTM challenges into clear, actionable workflows that drive real pipeline.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Listen to this agency owner explain why he trains his team at CXL
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