Live workshops and on-demand courses for B2B marketers.
Become the marketer who can ship the work of three.
You do not need more AI tips.
You need shipped AI-native workflows in just 2 hours / week.
After one session, you will have shipped one new AI workflow you need on the job. With every session, your output and efficiency compounds.
LIMITED PRESALE: Immediate access to 4 Live workshops and 13 on-demand courses. Monthly live workshops start June 25. Full program launch in July 2026.
Ship working AI workflows you need on the job:
2hrs /week
1. Find your current AI level
2. Ship AI ready worklfows
3. CXL does the heavy lifting, you join the program.
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Close the gap between the AI skills you have and the ones your job now requires.
Which level are you?
You might be…
AI ASSISTED
You use AI for tasks like drafts and research. Your workflows and who you hand work to haven’t changed.
Or…
AI INTEGRATED
You’ve rebuilt workflows from scratch and ship work that used to need a specialist. You’re beyond a collection of prompts.
your target iS…
AI NATIVE
You design systems others run and cover scope that used to take two or three people.
Marketing titles are becoming obsolete. What you ship without others is what matters.
More scope. Less support. Unclear path forward.
- Operational efficiency entered the top-3 marketing priorities.
- One marketer with AI is now expected to cover what used to require a team.
- With no benchmark and no defined path to change that.
60%
Of B2B marketing leaders are cutting roles below them.
1
Marketer with AI now expected to cover the work of three specialists.
72%
Of leaders are under extreme pressure to show short-term results.
50%
Fall in agency budgets fell. AI and automation budgets rose 45%.
*We surveyed hundreds of B2B marketing leaders and practitioners.
Bandwidth is the number one pain point for B2B marketers.
Join this program. 2hrs per week. CXL does the heavy lifting.
- Smaller teams are directly reducing output and quality
- Marketers are falling behind peers who are rebuilding faster
- Feeling of Irrelevance as discipline and seniority boundaries blur
Without this program
Wiith this program
*Inspired by Kieran Flanagan’s U-curve of AI productivity chart.
This is not another AI course catalog. It is a workflow sprint.
How it works:
You don’t study this. You build it. Live, with operators who run these workflows for a living.
- One 90-120 minute session per week. Work on something relevant for your job.
- At each level, you ship something that wasn’t possible before. That’s how the output compounds.
- Not faster execution of the same work. Different work, rebuilt from scratch.
Know your level before you spend a minute on content
Live workshop that end with a workflow or system you can use. Not notes to act on later.
Hands-on, practical and designed so you leave each workshop with something tangible.
Two workshops every month.
Redesign B2B marketing workflows, integrate and measure AI
June 25th | 11 AM CT / 4 PM UTC | 2.5 hrs
Why? 65% of B2B marketers rate themselves beginner or below in redesigning workflows.
This workshop maps an existing workflow, identifies what to retire or rebuild, and sets the human review checkpoints that make automation trustworthy enough to run.
Next workshop:
Build agents with tools like n8n & claude
July 1st | 11 AM CT / 4 PM UTC | 2.5 hrs
Why? Marketing-specific agent building is the most-wanted B2B skill and where there is the largest gap in competence.
Build working agents. Walk away with a running workflow, not a demo.
Next workshop:
Build AI systems that enable efficiency, governance and quality output
16th July | 11 AM CT / 4 PM UTC | 2.5 hours
Why? Agency budgets are down 50% and teams are running enterprise-level scope with mid-market headcount.
This workshop covers team-level AI operations: prompt libraries, approval flows, and access governance that work across a team, not just for one person.
Next workshop:
Build and use repositories with Github & Claude code
30th July | 11 AM CT / 4 PM UTC | 2.5 hours
Why? Most marketers use Claude for single prompts. This workshop covers building a persistent Claude repo with skills, agents, and brand context that runs across your whole workflow.
Not a one-session prompt. A system that compounds.
Next workshop:
On-demand content to build and support AI systems.
Can’t attend the workshops? We record and optimize them for on-demand. Plus a library of courses covering the skills that matter to hundreds of B2B marketers.
5 AI skill areas
1. Production & Content
Brief, produce, and distribute without a writer, designer, or specialist.
Why this is important:
46% of B2B marketing leaders want the content engine fully off their plate. Most marketers are just drafting faster.
This content will teach you how to:
- Repurpose briefs into ads, landing pages, and campaign assets
- Capture zero-click and LLM citations with AEO-structured content
- Generic-sounding AI output is their top content failure. Build brand context that makes AI write in your voice, not against it
2. Research
Find the signal, check it, and act on it without the manual stitching between steps.
Why this is important:
42% of B2B marketers already use AI for research. Most still copy between tabs to do it and have not automated the loop.
This content will teach you how to:
- Mine reviews, communities, and sales calls to surface buyer pain and message gaps
- Verify and source-check outputs before they reach a campaign or brief
- Build always-on pipelines that find and deliver research without manual input
3. Workflow Redesign
Know which workflows to retire and how to rebuild them
Why this is important:
55% of B2B marketers rate themselves beginner in workflow redesign. Only 10% know it’s their most important skill to develop.
This content will teach you how to:
- Audit what to retire, keep, or rebuild around AI
- Design pipelines with clear inputs, outputs, and human review checkpoints
- Build custom agents that run B2B campaign tasks without your input
4. Experimentation & Analytics
Diagnose, test, and report without waiting on a data team
You will access this content during presale. More released at launch in July 2026.
Why this is important:
Attribution is the #1 pain for B2B marketing leaders. Many B2B marketers are just beggining to use AI in running experiments and analyzing performance.
This content will teach you how to:
- Avoid hallucinated data as it is the #1 AI failure.
- Automatically build weekly dashboards and narratives from analytics, CRM, and ad data
- Design, run, and critique A/B tests and AI predictions for bias without a data analyst
- Diagnose performance drops and surface explanations from campaign data directly
5. Operations & AI Systems
Define AI-native operations and benchmark against clear criteria
Why this is important:
42% of B2B marketers say building AI systems is their most-wanted skill. Most can’t do it yet. Individual AI hits a ceiling when only you know how to run it.
This content will teach you how to:
- Build and govern a versioned prompt library connected via MCP or Claude repo
- Create approval flows for ads, copy, and SEO with clear accountability at each step
- Define AI-native operations for your org and benchmark your team against clear criteria
CXL lessons are built around what you ship, not what you learn.
Immediate access to 4 Live workshops and 13 on-demand courses. Monthly live workshops start June 25. Full program launch in July 2026.
Here’s why marketers choose CXL
CXL has delivered practical, detailed training to over 30k marketers.
Our courses and workshops are designed to take the struggle out of keeping up with AI and help you on the job. Not adding more on top of it
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FAQ
What does the curriculum include?
5 tracks covering Production and Content, Research, Workflow Redesign, Experimentation and Analytics, and Operations and AI Systems. 50 skills in total, from foundational AI use through to autonomous pipelines and agent building. Plus monthly live workshops on n8n, Claude, workflow mapping, and AI operations.
Who is this built for?
B2B marketers who are already using AI but haven’t rebuilt their workflows around it. And marketing leaders who need their team to cover more ground without adding headcount. Every skill is built for B2B specifically, not for a generic marketing audience.
How does the level system work?
CXL tells you where you stand across the 5 skill areas and gives you a defined path forward. You find out your level, identify the gaps, and work through the skills in the areas where the gap is largest. No browsing a catalog. A path from where you are to where you need to be.
What makes this different from other AI marketing training?
42 providers sell AI marketing training. None have a level system. None teach agent building, workflow redesign, or data trust at practitioner level for B2B. HubSpot, Google, and Udemy teach AI for anyone. CXL is the only program built specifically for B2B marketers, covering the skills with the largest gaps and no competition elsewhere.
When are the monthly workshop sessions?
Each workshop will have its timeslots communicated clearly. Usually it’s in the US mornings and European afternoons to account for our customers from those regions. Every month there will be two or more workshops.
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