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Advanced ChatGPT Online Course

Standardize and scale on-brand content with a custom Brand GPT

54 minutes. 2 lessons

In this course, you’ll learn how to turn your brand strategy, tone of voice, and best-performing content into a dedicated AI writing assistant that works to your brand guidelines and standards every time.

In this course, you will learn how:

  • Build a custom GPT to support your content creation process
  • Train it on your brand, tone and customer profiles
  • Use a brand GPT to standardize on-brand copy output and governance across your internal team and external contributors
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Trusted by marketers at

Scale your content output while staying on brand across your entire organisation.

Course Length:
54 minutes. 2 lessons

In this course, you’ll explore good practices on how to prepare the right inputs, train your model to match your brand voice, and avoid the generic patterns that make AI copy easy to spot.

Through step-by-step guidance, you’ll set up a brand GPT that can produce 85%-ready drafts for blogs, newsletters, ads, and social posts.

Whether you’re a solo marketer, an in-house content team, or an agency, you’ll leave with a repeatable system to standardize messaging, speed up production, and maintain brand integrity at scale.

After completing this online course on how to build a custom brand GPT,
you will be able to:

  • Build custom brand GPTs
  • Compile the exact documents and information you need as input
  • Show your team the difference between non-branded output and branded output
  • Make sure that everyone who writes for your brand gets it right
  • Eliminate individual writer skew
  • Eliminate the need for extensive editing on random LLM output from your team
  • 10x your written content output speed

This course is for you if you are:

  • A content marketer
  • A manager
  • A founder
  • A marketing leader
  • A ghostwriter

Look no further than CXL, this is the best and most recommended course you will find on Custom Brand GPTs

Subscribe now and get access

See Pricing

Stefan Maritz

Head of Content Marketing @ Backbase

Built AI systems that helped Backbase reach 75% AI share of voice across 800+ prompts while doubling organic traffic.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Custom Brand GPT Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

  • Track learning progress and engagement.
  • Invite and manage team members.
  • Create learning roadmaps for individual users.
What is included in the subscription plan?

All subscription plans include:

  • 80+ certifiable B2B marketing courses and Minidegree programs.
  • Certificates that can be added to LinkedIn.
  • Progress tracking.
Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the AI Native cohort and the subscription?

The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.

The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.

Does the AI Native cohort include access to the full CXL course library?

No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.

If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.