Advanced ChatGPT Online Course
Standardize and scale on-brand content with a custom Brand GPT
54 minutes. 2 lessons
In this course, you’ll learn how to turn your brand strategy, tone of voice, and best-performing content into a dedicated AI writing assistant that works to your brand guidelines and standards every time.
In this course, you will learn how:
- Build a custom GPT to support your content creation process
- Train it on your brand, tone and customer profiles
- Use a brand GPT to standardize on-brand copy output and governance across your internal team and external contributors


Trusted by marketers at


Scale your content output while staying on brand across your entire organisation.
Course Length:
54 minutes. 2 lessons
In this course, you’ll explore good practices on how to prepare the right inputs, train your model to match your brand voice, and avoid the generic patterns that make AI copy easy to spot.
Through step-by-step guidance, you’ll set up a brand GPT that can produce 85%-ready drafts for blogs, newsletters, ads, and social posts.
Whether you’re a solo marketer, an in-house content team, or an agency, you’ll leave with a repeatable system to standardize messaging, speed up production, and maintain brand integrity at scale.
After completing this online course on how to build a custom brand GPT,
you will be able to:
- Build custom brand GPTs
- Compile the exact documents and information you need as input
- Show your team the difference between non-branded output and branded output
- Make sure that everyone who writes for your brand gets it right
- Eliminate individual writer skew
- Eliminate the need for extensive editing on random LLM output from your team
- 10x your written content output speed
This course is for you if you are:
- A content marketer
- A manager
- A founder
- A marketing leader
- A ghostwriter
Look no further than CXL, this is the best and most recommended course you will find on Custom Brand GPTs
Subscribe now and get access
Stefan Maritz
Head of Marketing @ CXL
Stefan Maritz is a renowned brand strategist and content marketer, with over a decade of experience working with some of the biggest brands in the world, including Dell, Skyy Vodka, Campari, and Semrush. He also helps shape startups and scaleups. His work has been featured in publications like Marketing Week and Marketing Mag. Stefan combines strategic thinking with emerging technology to help companies build brands and deliver content that drives measurable business growth.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Custom Brand GPT Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.