AI native marketing | Online course: Optimize pages for AI search with GEO/AEO
Build comparison content that gets cited when buyers research your category in AI search
If AI is rewriting the way people research, cutting out 10 open tabs, skipping endless product demos, and turning to ChatGPT instead, how do you show up, stand out, and win?
Learn what works in 2026.
- Capture high-intent leads by showing up in AI-powered comparisons
- Decode Deep Research behavior in ChatGPT, Gemini, and Perplexity
- Build citable comparison content that LLMs prefer to rank
- Uncover and close comparison content gaps before your competitors do
- Own the narrative when your brand gets mentioned in Deep Research results
Instructor: Steve Toth, CEO of Notebook Agency
Delivered $700K+ in annual organic traffic value at BrainStation and generated 50,000 daily clicks and #1 positions on 300k search terms using content clusters.
Trusted by marketers at
AI changed how buyers compare products, your content needs to reflect this new reality
The old SEO playbook is obsolete. Buyers don’t browse ten links or book discovery calls. They ask ChatGPT or Perplexity and get a complete, comparison-driven answer built for decision-making.
If you’re not part of that answer, you’re out of the deal.
This cohort is a focused sprint to help you win visibility inside AI search by building comparison content optimized for Deep Research. You’ll learn how to audit your presence across LLMs, identify content gaps, and create pages that LLMs cite and buyers trust. It’s not theory. It’s practical workflows, tools, and templates for the way buying happens now.
Part 01: How to optimize for AI search engines
AI answer engines are changing how buyers search, compare, and choose. Structure your content so AI can understand it, cite it, and send higher-intent visitors your way.
- The AI search landscape
- Assess your current AEO position
- The AI search user journey and traffic
- Measure AI influence and AEO
- AEO and your brand
- Content structure for AI synthesis
- Your brand optimization playbook
Part 02: How to create AI search-ready content
AI search-ready content does more than answer questions. It shapes how AI represents your brand, cites your pages, compares your offer, and keeps you visible across the full buyer conversation.
- Optimize for AI refinements
- Create LLM-focused comparison pages
- Make it to the AI journey finish line
- Build a Subject Matter Expert (SME) GPT brain
- Create an explicit AI info page
- A framework to align your truth
- Q&A
Meet your instructor
Delivered $700K+ in annual organic traffic value at BrainStation and generated 50,000 daily clicks and #1 positions on 300k search terms using content clusters.
The next AI native cohort
One week. Three working workflows. Starts 10 November 2026.
Marketing Brain
One document every AI tool reads, so drafts start on brand.
Campaign engine
One brief in, a full campaign draft out, with sources you can check.
Reporting agent
A weekly summary of what changed and what to do next.
Build three AI native workflows you use at work, in a one-week sprint.
You build a marketing brain your AI draws from, a campaign engine that checks its own claims, and a weekly reporting agent.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value. Includes a 7-day refund window.
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
Quarterly and monthly plans are not covered by the refund policy. However, you can reach out to Support if you’d like to remove the automatic renewal.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI native cohort and the subscription?
The AI native cohort is a one-week live sprint. In three 90-minute live workshops you build three AI marketing workflows on your own work. It includes on-demand prep, session recordings, a month in the cohort community, and a certificate for each build. It costs $799 per person, one off.
The subscription gives you access to our library of 80+ B2B marketing and AI courses. The annual subscription also includes every AI native cohort and new live workshops every month.
Does the AI native cohort include access to the full CXL course library?
No. The cohort on its own covers the sprint: the live workshops, the prep for each build, the recordings, and the community.
If you want the full CXL course library as well, choose the annual subscription. It includes every AI native cohort.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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